Business Plan for Mobile Car Wash Services - Clean Rides

BUSINESS PLAN1
Business Plan
Table of Contents
1.0 Business Plan Pitch......................................................................................1
1.1 Written Pitch..................................................................................................1
1.2 Visual Pitch....................................................................................................1
1.3 Backer Rewards............................................................................................2
2.0 Business Opportunity....................................................................................2
2.1 Customer Need and Target Market..............................................................2
2.2 Social Impact.................................................................................................3
2.3 Relevant Megatrend......................................................................................3
2.4 Similar Successful Campaign.......................................................................4
2.5 Opportunity Testing Plan...............................................................................4
3.0 Sales and Marketing Strategy.......................................................................4
3.1 Fundamentals...............................................................................................4
3.2 Social Media and Free Publicity....................................................................5
3.3 Measurement and Information......................................................................6
4.0 Operational Strategy.........................................................................................6
4.1 Operational Structure....................................................................................6
4.2 Outsourcing...................................................................................................6
4.3 Operational Risks..........................................................................................7
5.0 Financial Plan...................................................................................................7
5.1 Profit & Loss Statement and Balance Sheet.................................................7
5.2 Capital Requirements....................................................................................9
5.3 Valuation and Justifications........................................................................10
6.0 References......................................................................................................11

BUSINESS PLAN2
1.0 Business Plan Pitch
1.1 Written Pitch
Setting up of business plan that could be fun, profitable and an interesting
one is what a smart entrepreneur considers from the business perseverance
perspective. A Business plan with sound marketing plan, right area of location
and a top class notch services is what makes a new start-up idea for attracting
customers. The new start-up company that we will particularly be focusing is on
Mobile Car Wash Services. Customers requiring a quick and easy solution in
washing their cars quickly, effectively at an affordable rate will be served by us. A
Mobile Car Wash business service requires a significant amount of initial
investment of capital, a fine planning for the various business operations and a
well concise forecasted financials for the company. The trading name of the
company will be Clean Rides that will be having its operations in the United
States. An analysis of the available business opportunity, operational, marketing
and financial strategy will be well planned out to view and observe the designed
business plan.
1.2 Visual Pitch
A visual representation of the business operations that will be carried on
Clean Rides is visualized below where the three basic operation carried out by
the company such as Full Service of the car including hand wash, polishing and
detailing will be carried out and various other services as demanded by
customers.

BUSINESS PLAN3
1.3 Backer Rewards
Capital Investment is the most crucial part in any new start-up venture
capital at the same time it carries a significant amount of risk. A higher risk to
reward ratio is always desired from Angel Investors and Funders in the form of
growth of the business operations, increasing profitability and customer base for
the company. Clean Rides operations and activities will be such that the
business operations would allow a sustainable growth along with better
profitability aspect for the equity shareholders of the company.
2.0 Business Opportunity
2.1 Customer Need and Target Market
The needs and demands of the car wash services and associated
services are highly linked with the performance of the economy as the economy
is going through a boom period where income level of the customer increases at
the same time, the same would be benefiting the company in the form of higher

BUSINESS PLAN4
needs and demands. The Household customers almost account for the largest
share of car wash and detailing industry revenue which is approximately equal to
around 76% (JungleWorks, 2018). The Car Wash & Detailing Services will be
most probably used by consumers having a driving license, owning a car and are
most probably older than 18 years of age.
2.2 Social Impact
The mobile car wash services and auto detailing industry is one such
industry that gives an opportunity to unskilled workers than skilled worker giving
them an opportunity to learn and develop themselves improving basic car
services. The Industry provides around 218,877 employees an employment base
to work and earn their living (Team, 2018). As the basic services that will be
offered by the enterprise primarily will be in the field of washing, cleaning and
waxing services, the employees will be able to better adopt with the operations
and ways in which the work needs to be performed.
2.3 Relevant Megatrend
The car wash and Auto Detailing Industry is one of which the Mobile Car
Wash Business Currently belongs to is indeed a growing industry and is pretty
much a thriving industry in developed countries US, Canada, United Kingdom
and Australia. As analysed there is as such no leading companies that is
capturing a significant market share in this Industry (Wash, 2019). Statistics
states that there are around 65,494 licensed and registered car wash services
that are operating and employing around 218,877 employees, enabling the
industry to generate a whopping $12bn on an annual basis whereby the