Agri Group Business Plan 2.

Agri Group Business Plan 1
AGRI GROUP BUSINESS PLAN
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Agri Group Business Plan 2
Table of Contents
Executive Summary...................................................................................................................4
Introduction................................................................................................................................5
Business Environment................................................................................................................5
Political Factors......................................................................................................................5
Economic Aspect....................................................................................................................6
Social Factors.........................................................................................................................6
SWOT analysis of the business..................................................................................................6
Strengths.................................................................................................................................7
Weaknesses.............................................................................................................................7
Opportunities..........................................................................................................................7
Threats....................................................................................................................................8
Description of Business Proportion...........................................................................................8
Vision.....................................................................................................................................9
Mission...................................................................................................................................9
Operational Planning..................................................................................................................9
Product..............................................................................................................................10
Price..................................................................................................................................10
Promotion..........................................................................................................................10
Place..................................................................................................................................11
Production Plan........................................................................................................................11
Production strategy...........................................................................................................11
Production Cycle...............................................................................................................11
Land and infrastructure.....................................................................................................12
Equipment and machinery................................................................................................12
Supply chain and logistics................................................................................................12
Human resource plan............................................................................................................12
Financial Plan and Analysis.....................................................................................................13
Cash Flow Budget................................................................................................................13
Projected statement of financial performance for the next financial year............................13
Statement of financial positions...........................................................................................14
Break-Even Analysis............................................................................................................15
Performance Management.......................................................................................................15

Agri Group Business Plan 3
Performance measures..........................................................................................................16
Implementation Strategies and Review....................................................................................16
Communication strategy for presenting the business plan...................................................16
Conclusion and Summary........................................................................................................17
REFERENCES.........................................................................................................................18
APPENDIX..............................................................................................................................19

Agri Group Business Plan 4
Executive Summary
This plan is aimed at providing a brief overview of an agricultural fruit business, its business
environment, its financial needs and so forth. Agri Group is generally a mixture of uppermost
quality, cutting edge as well as effective food production and technology. The business is
closely committed to enhancement of the food dietary value and taste. Therefore, Agri Group
is formed to create widespread selection of horticultural and biological education, research
and experience of its initiators. It is an Australian-based entity, whose vision and main
objective is to offer flavorful, high quality and nutritious vegetables as well as strawberries
for consumption. Further, it would offer high quality planting crops for the Australian
nationwide.
The idea behind Agri Group is to offer delicious and healthy fruits and vegetables to general
public. Additionally, to fruits and vegetables, Agri Group plans to produces as well as market
manure compost products.