Effective Communication in Business

This assignment focuses on analyzing the crucial role of effective communication in various business contexts. It delves into theoretical frameworks, highlighting essential principles like clarity, active listening, and nonverbal cues. The essay examines how these principles contribute to successful interpersonal interactions, team collaboration, and organizational performance.

The Developing
Manager

Table of Contents
INTRODUCTION...........................................................................................................................2
TASK 1............................................................................................................................................2
1.1 Different management styles.................................................................................................2
1.2 Leadership characteristics.....................................................................................................4
1.3 Evaluate communication process in selected business.........................................................5
1.4 Analyse organisational culture and change in selected business..........................................7
TASK 2............................................................................................................................................8
2.1 Own management skills performance...................................................................................8
2.2 Analyse personal strengths, weaknesses, opportunities and threats.....................................9
2.3 Set and prioritise objectives and targets to develop own potential.....................................10
TASK 3..........................................................................................................................................11
3.1 lead and motivate a team to achieve an agreed goal or objective.......................................11
3.2 Managerial decisions on agreed goals and objectives and recommendations to
improvements............................................................................................................................13
TASK 4..........................................................................................................................................13
4.1 How own managerial and personal skills will support career development.......................13
4.2 Career development needs, performance and future needs to produce development plan. 14
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
A person who is responsible to manage and control the departments of organisation is
called as manager (Larman, 2012). Organisation's phenomenon is made of multiple layers like
HR department, finance department, administration department, Management, etc. To operate
and administrate these departments, skilled and knowledgeable persons are appointed as a
manager in organisation. This report is designed subject to developing manager. British
Hospitality Association is an organisation which is aligned in hospitality and tourism business in
the UK. Manager’s roles and responsibilities, different styles of management and their efforts are
highlighted in this report. There are own roles and responsibilities of managers are described in
respect of organisation goals. Personal development needs and managerial or personal skills are
defined in respect of career development. What are the major roles and responsibilities of
management trainee and managers in managing the departments and levels of organisation
described briefly in this report. How managerial skills help in making decisions, plans and
strategies are also explained by practical examples.
TASK 1
1.1 Different management styles
Importance of management and operation in organisation has become increased in the
present scenario. Management is considered as an art in business operations. There are various
types of businesses found in organisational context like manufacturing industries, retail
industries, service providing industries, hospitality and tourism industries etc. All these industries
differ on the basis of their business activities, culture, trends and nature. Management styles also
differ as per different structures of the organisation (Jones, Jones and Del Campo, 2013). Scope
of managerial skills and management department in hospitality and tourism sector is found to be
greater than any other business types. Below are some management styles defined with
comparison:
Autocratic Decisions are made unilaterally and without any further helps
from skilled and experienced sub ordinates.
Consultative Communication remains essential in this style of management;
feedbacks and interest are kept on priority while taking important
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decisions and making plans.
Persuasive This management style involves sharing the characteristics and
skills with autocratic manage. Control and supervision remain
only in the hands of persuasive manager. The major difference
between autocratic and persuasive managers is that persuasive
managed spends more time with its employees and subordinates
while working and making plans and strategies.
Democratic This management style gives opportunities to employees that
they also can participate in decision making process.
Communication varies in various directions in this management
style (from leaders to employees and employees to leaders).
Chaotic This is one of the modern styles which allow employees to take
complete control over the decision making process (Johnson and
et. al., 2013). Most of the innovative and influential companies
have adopted this management style in their management and
operations.
Laissez-fire Employees use their own skills and ideas in managing and
operating the functions of business. Managers and leaders play
back seat roles and provide guidance when employees need help
and support.
Management by walking
around (MBWA)
Managers are the good listeners in this management style. They
analyse the operations of business and try to get much
information and data regarding challenging situations. Manager
listens the feedbacks and concerns of employees carefully to
make effective plans and strategies.
Asian paternalistic This management style is alike consultative management style.
Managers take their decisions in respect of employees and
business. This management style requires loyalty and faith of
employees in managers. Workers are motivated by giving
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examples of East Asian workers which are considered as world's
highest number of hours per week.
1.2 Leadership characteristics
Leadership is a concept which defines the meaning of leaders and managers in respect of
guiding and leading organisation's manpower in right direction. There are different types of
leadership styles found in organisational context which are used by leaders and managers in
organisation.
Senior managers or higher authorities are the level which are found in large scale
organisation and businesses with multiple secular of management. A senior manager remains
responsible and liable to director and general manager of organisation. There are different
leadership characteristics must have in senior manager to deal with higher authorities and
directors of company. Below are some leadership characteristics are described which are
required to have in directors.
Confidence
This is one of the essential qualities which must be in manager to express the goals and
vision of business to senior leaders and managers. Confident leaders always present themselves
positive and energetic reading objectives and goals of organisation. They don't follow rather than
they make their own path to win over followers.
Focus
Perfect leader always keep an eagle eye on the aim and objectives of organisation. Senior
manager makes strategies and plans according to the set aim and objectives (Oliva and Gordon
II, 2012). Spontaneous efforts and hard work help in keeping focus on goals and absorb the
challenges in positive manner.
Honesty
Loyalty and faith are two main aspects of being honest. There must be fair and clear
report that must be presented by the senior managers to direct and general managers. It helps in
getting real image and position of organisation. It is required to be honest because team mates
and members also remain dependent upon the leaders and senior managers.
Positivity
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There must be a positive environment maintained by managers at workplace. It helps in
reducing the level of stress and workload. Managers have abundant positivity which boosts the
confidence level and energy in employees. Managers should ensure the employees that every
challenge is another opportunity to grow and move ahead.
Decisive
Decision making is the process and managers contribute their skills and knowledge in
making policies and plans. Decisive skills and abilities help in building a strong organisational
structure to absorb the pressure of challenging situations. It also help in building faith and respect
among team members, departments and management.
Inspiring
Success of organisation depends upon excellent communication and leadership skills of
managers. It depends upon the managers and leaders that how they communicate the vision and
goals to employees and departments. This is the characteristic of leadership which makes
separate identity of leaders and managers in organisation.
1.3 Evaluate communication process in selected business
(Source : communication process, 2017)
Communication is a process which help in addressing the information and data from higher level
to lower level of organisation. Communication process is basically divided in six parts
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Sender – This is the person who executive the information and data at initial stage. He supplu
and produce the plan to departments and subordinates.
Encoding – There are some certain words and information need to protect from outsiders. This is
the process which rephrase the information in different codes and signs like symbols, body
gestures, numbers etc. this process translate the information in to message. Sender's skills,
knowledge and competencies are used to frame the information in to message (Adler, Elmhorst
and Lucas, 2012.).
Message – this is the third step of communication process. Once the information translated in to
message, the message is ready to right, explain by oral and written way. This can also be made
by help of symbols, signs, non verbal, silence etc.
Communication channel – there is a specific medium is chosen by sender to convey the
message to receiver. These channels are chosen wisely and carefully to maintain the
effectiveness and credibility of information. Which options should be elected depends upon
interpersonal relationships between the sender and the receiver. Virtual, oral, written sound and
gesture are the most common medium which are used in communication channels.
Receiver – this is the person who receive the message through out the process. Receiver use his
skills and try to grasp the information to attain communication objectives (Argenti, 2015). How
the message get decodes depends upon the capacity, experience, trust and relationship with the
sender.
Decoding – This is the process which is used to explicate the message which was sent by sender.
Message is tried to translate in realizable manner (Arnold and Boggs, 2015). Effectiveness of
communication system is analysed when the message get translated in exact information which
was sent by sender.
Feedbacks – this is the final step of communication process. Receiver find out some points
which remained unclear or unmarked during the process. This is the final response from the side
of receiver that ensure the sender whether the information is collected in the same way in which
it was produced by sender.
Note – there are different type of barriers occurs during the process which are denoted as noise
in this process. Its shows the possibilities and chances that receiver would not get eligible to get
the message properly.
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Communication in British Hospitality Association (BHA) is also found in the same
format. There are different type of tools and methods are used in communication process in this
organisation. Digital tool of communication are majorly used by managers and leaders in
organisation. There is verbal communication is found in managing departments of company.
1.4 Analyse organisational culture and change in selected business
Organisation culture is made of multiple layers of management and departments, legal
structure, policies (Aulton and Taylor, eds., 2017). All the people who are the part of
organisation need to adhere the policies and procedures which are made for better control and
operation.
Culture of British Hospitality Association (BHA) is creative in itself. There is law team
named Boyes Turner's Employment is made to sort out and resolve the issues and conflicts
which occurs in HR department. There are various organisation in which values and culture
remain around its goals and vision. Providing best and quality services to customers and building
customer interest are the main objective of BHA. Its core values, vision, mission, culture are
defined clearly. Managers, teams and departments works around spreading positivity and
prosperity in environment. Its core values work around 'talk to talk' and 'destination employer'.
All this values are followed subject to organisational goals and objectives. All these values are
help in getting competitive advantages.
Culture of BHA is designed around particular schedule which is defined in under a table
Time Activities
8.30 am Registration
9.00 am Welcome and legal presentation
10.30 am Coffee
11.00 am Key note speakers
12.00 pm Lunch
12.45 pm Workshop 1: Your handbook redefined
1.35 pm Workshop 2: The learning partners workshop
2.30 pm Questions and close
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BHA has many streams in which it was operating business operations and management.
Restaurant Association (RA), non-government representative parties for hotels, clubs and other
hospitality related services are the sectors in which BHA is working currently. Being a part of
global business activity it is also supporting economy of UK. Managers and employees get
opportunity to interact and work with a global organisation. It has sector committees which
operates food and services management Forum, local hospitality Associations committee,
restaurant Association national committee, motor services area operator's committee and clubs
panel. Its regional and police led committee also operates the activities in various destinations.
It is a complete organisation which provides wide range of businesses activities and
scope of business. It has different type of themes which keep changes occasionally. It deals in
hospitality and tourism summit which yield income and revenues which increase government
reserves. All the events and functions which are organised by association present a professional
and ethical image to society.
TASK 2
2.1 Own management skills performance
As a management trainee in British Hospitality Association there are certain fields and
sectors in which I need to utilise and explore self skills. I need to categorise my skills and
performance in adequate manner so that I could get best results from surround ways;
 I need to collect the data and informations from all the departments and divisions
regarding the process. All the feedbacks and suggestions must be categories in different
sections as per nature of feedbacks (Best, 2012). I need to select the areas where change
is required and provide effective solutions to rectify and improve the system.
 Motivation is the main factor which help in keep moving ahead to attain goals and
objectives of organisation. I must appreciate and applauds best efforts which are
contributed by employees. It will help to motivate them and also build an healthy
environment in organisation.
 I will plan a one on one interaction session in which certain questions will be asked to
employee and staff members regarding the work, structure, process, themes etc. this will
help me to analyse the behaviour and mind set employees. I need to use effective
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communication levels, voice tone and pitch while interacting with them. Employees
hesitate while meeting or communicating with managers. I need to reduce the level of
hesitation and try to put their voice to managers and senior authorities.
 Effective listening – this is one of the important task form me to listen each and every
employee's voice in organisation (Billings and Halstead, 2015). There is a common
assumption that a good listener become a good leader. I need to be stable and hear the
voice of employees. I must ask suggestions and advise reading effective operation and
management. I need to be silence and keep patience while listing the problems and
conflicts of employees.
 As the discussion ends I need to identify the areas where the improvements are required
(Cavanagh, 2012). I need to find out the root and source which are responsible to creating
issues.
 I need to maintain good and healthy relations with my staff members, employees and
teams. By providing required sources, solutions and help subject to problems I can build
an ethical environment and good employee relations with my team mates.
2.2 Analyse personal strengths, weaknesses, opportunities and threats
There are some set of skills and qualities must have by managers and leaders to lead the
organisation in right direction or right path (Cummings and Worley, 2014). As a management
trainee of BHA in hospitality and tourism I need to analyse my strength and weakness in respect
of assigned task and projects. As it required high comprehensive and communicating skills to
communicate the task and objective to teams and departments. There are some set of areas are
found where I need to check out and analyse my skills in respect of organisation goals and
objectives.
Strength
Taking challenges in positive and effective manner are the main strength of my
behaviour. I am enough confident to represent the organisation at various level. I understand the
dynamics of change and the importance of effective communication skills. These skills help in
building healthy relations within the organisation and out side the organisation. Hospitality and
tourism industries requires convincing skills to maintain customer relations (David, 2011).
Weaknesses
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In large organisation size of employees and works remain high. It become difficult to get
the data and informations from every individual. Informations are collected for particular group
or sample. This is the major challenges in front of managers which creates problems in decision
making process. There are various places which remain avoided from management point of view
that not effect much but impact the mindset of employees.
Opportunities
Travel and tourism is one of the sector which is growing and developing year and year
(Egan, 2013). Organisation have vast image and vision to enlarge the scope of business at global
level. There is a huge opportunity in front of me to connect myself with the aims and objectives
of organisation.
I have an option to introduce my skills and abilities to senior management level by managing the
people and lead my team.
Threats
There are various legal policies and regulations get change for specific time duration. It
become difficult to decide the prises an rate of services. There is huge competition environment
is found in business environment which is one the major threats which affect my plans and
strategies.
2.3 Set and prioritise objectives and targets to develop own potential
Large organisation contains large targets and goals. These are required to bifurcate
among departments and teams equally. Mangers and subordinates frame the task size and divide
the roles and responsibilities equally. Below are some ways are discussed to prioritise the work
to met the targets in time.
Setting objectives
This the first step which before assigning the task, roles and responsibilities among teams
and departments. What are the main objectives and core competencies of work are analysed in
this step. All the factors related to task and projects are bifurcated in different departments. This
step include specific goals, reason, vision and mission and end results.
Priorities work task
There must be specific time limits and deadlines need to set to attain the objectives and
task in given time limit and duration. The task which contains high intensity and cost need to
complete and performed first. The task which contains lower risk must be maintained later on.
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This process is maintained by managing the task on first priority which contains high risk. It help
in the management to update and active.
Effective delegations and monitoring
Proper supervision and monitor of task is required to maintain discipline and control in
action. It will help me to communicate with management and departments of organisation.
Managers would become eligible to concentrate on goals and visions of organisation in effective
manner. This also help in saving time and utilise it on required areas.
Procrastination
this is the step which measure the size of tasks and targets of company. The more task
size will increase the more timeline will extend. This delay the process of framing and designing
the task in effective manner. That's why it is important to remove the conflicts and problems
away which are not directly linked with the task or project.
Comfort zones
This defines those areas and fields in which employees and team feels free and
comfortable to perform the task (Sadker, Zittleman and Sadker, 2012). Managers allot the task to
employees according to skills, ability and suitability of managers. Anxiety - neutral conditions
and supportive environment are the main aspects which make flexible the work environment.
Interruptions to planned work
There are various type of conflicts and problems occurs while performing tasks. Level of
conflicts and problems remain differ as per the size, scope and nature of organisation. It can be
people, internal and external factors, changes which interrupt the process and increase the time.
Planning aids
Managers provides a plan before well in advance to formulate the targets and aims. Key
areas of improvements are found out at initial stage so that requirements could filled up in time.
There should be a back up plan also made in respect of targets and objectives.
TASK 3
3.1 lead and motivate a team to achieve an agreed goal or objective.
Motivation and encouragement are the main aspects which are important to lead and
support the team in effective and right direction. It is seen that good leaders and manager work
together rather than giving instruction and orders. There are different type of business structure
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are made to identify and implement the plans in effective and adequate manner. Managers and
leaders keep entertain and encourage employees and workers till the tasks and requirements not
get achieved. They also put their efforts in attaining the goals and objectives in time. Below are
some methods are defined below in respect of motivate and lead team:
Help team members
Mangers and leaders remain responsible to transmit new policies and procedures to teams
and department (Oliva and Gordon II, 2012). As If the organisation introduce or launch the new
product or service in market then it is prime responsibility of managers and leaders to support
their team members and employees. It build up the confidence and energy in workers and
employees and they work more effective and prominently.
Recognising positive results
Leaders and managers must showcase the past results and achievements to teams so that
they could analyse the strength and capacity of team work (Larman, 2012). This is also a method
of building the confidence and positive attitude in employees regarding projects and tasks.
Positive and favourable result must be appreciated. This will help in building ethical and
effective work environment in organisation.
Nurture Potential
Managers find out best employees by evaluating the performance and capacity of
employees in organisation. It is also one of the major task which is fulfilled by managers and
leaders of organisation.
Sincerity and respect
Honesty and integrity bind the organisational structure in string of beads. There must be
an fair and transparent presentation should be there in respect of aims and objectives, roles and
liabilities etc. they assign the tasks and projects to their teams in such a manner that conflict of
interest does not get impacted. They provide opportunity to employees to manage their works
and timeline by their own.
Understand the needs
what are the required sources need to perform the task are analysed by mangers and
leaders (Jones, Jones and Del Campo, 2013). employees are provided solutions and sources to
sort out the conflicts and perform the tasks in well planned manner. Support and guideline are
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the major responsibilities of managers and leaders. They provide help and support to resolve the
problems and issues and lead them in right direction.
Motivating examples
There are various type of situations occurs when an employees and leaders feel
monotonous. By setting the examples of good formulation and team work these type of situations
can be handled and managed. By presenting the examples of achievements and good efforts
employees are encouraged and motivated.
3.2 Managerial decisions on agreed goals and objectives and recommendations to improvements
Planning and decision making are the main tasks which are performed by managers in an
organisation (Johnson and et. al., 2013). There are various type of decisions are taken by
management subject to organisational goals and objectives. They remain responsible to produce
reports to senior managers and higher authorities. There are different type of roles and
responsibilities are fulfilled by managers subject to bifurcate the task size and goals of
organisation.
Listening employees and workers are also one of the major task which need to perform
by mangers in respect of employees. They should ask suggestions, feedbacks in respect of
change and effective management. It help in identifying the facts and figures which remain
important to make effective strategies and plans.
TASK 4
4.1 How own managerial and personal skills will support career development
Managerial Skill can be defined as the capability of person to deal with their co-worker
effectively and make business decision in such a way that leads to achieve overall company's
goal in a structured way (Griffin, 2013). Every individual possess some specific knowledge,
traits or ability which help them in accomplishing their specified task efficiently. There are three
types of managerial skills which support career development of an individual which are
described below:
 Conceptual: These skills are related with the knowledge that an individual is possessing.
This means that they critically analyse and diagnose each situation which give them the
better perspective regarding a particular situation. Such type of person easily predict the
future contingencies which gives them the benefit to prepare themselves in present only.
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 Technical: Such skills are not related with machinery or any other equipment. It means a
person should posses technical skills in terms of increasing the sales number, market
product or services etc. Such types of skills gives the opportunity to individual to grow in
the field of sales as he is sufficient knowledge in sales department.
 Interpersonal: Such skills deals with the ability of person to work with other co-worker
(Giger, 2016.). In order to grow personally and professionally, individuals are required
deal with every kind of people. This motivates them to become leader as they know how
tackle people in different situation.
Personal Skill means when an individual are effective enough to achieve organisational goal in a
constructive way and leads to generate more profits for the firm (Feldman, 2016.). Every
Individual is having their set of skills which adds value for the company. In return, entities are
also giving them various opportunities in terms of training & development which enables them to
enhance their overall productivity.
4.2 Career development needs, performance and future needs to produce development plan
Learning
Objective
Current
Proficiency
Target
Proficienc
y
Developmen
t
Opportuniti
es
Criteria for
Judging
success
Time-
scale
Evidence
Communic
ation skills
Poor
communicati
on skills in-
front of my
co-workers.
Need to
enhance
communica
tion skills
at
minimum
level.
This can be
rectify by
communicati
ng with
others and
though
seminars
Feedback from
team-mates
2 to 3
weeks
I will ask
my
colleague
s about
my
improve
ment in
communi
cation.
Time
manageme
nt skills
Having
potential to
complete the
task but
always
exceeds the
time limit.
Develop
target and
objective
in order to
complete
their work
within a
given time-
frame.
They are
require to
notice the
start and end
time
regarding the
particular
project so
that they can
They can
make time-
table or record
the starting
and ending
time of every
project.
3 to 6
weeks
I can
compare
my time
productiv
ity with
my
previous
work.
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notice how
much time
they
consume in
order to
complete a
task.
Leadership
skills
Facing
difficulty in
leading team
compromise
of more than
20 people.
Critically
examine
each
person
problem
and give
them
suitable
advice.
They are
require to
how to lead a
team of more
than 20
people,
which they
can easily
learn from
their seniors.
Their co-
worker and
team-mates
can judge
them.
4 to 6
weeks
Training
session
CONCLUSION
Managerial and leadership skills are the key to make an successful leader and manager in
organisation context. This report is designed to explain the importance and values of managers in
organisation. There are different type of management styles are compared to bifurcate the scope
of management in diverse business type. How management department communicate with each
other by implement communication process is described in practical manner. British Hospitality
Association is take organisation to elaborate the management goals and objectives. There are self
evaluation is made in respect of personal learning and development. There is a measurement of
strength, weakness, opportunities and threats are also described in this report. Tactics and
methods of leading and motivating teams to attain goals and objectives of organisation defined in
practical manner. How priorities are set in respect of meting targets are discussed in this report.
There are different type of career development needs ad performance and future needs are
explained.
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Communication process, 2017. [Online] Available through
<https://businessjargons.com/communication-process.html>
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