THE APPLIED MANAGERIAL MARKETING

RUNNING HEAD: APPLIED MANAGERIAL MARKETING
Applied Managerial Marketing
Name of the Student:
Name of the University:
Author’s Note:

To-Michael
From-Derek (Marketing Manager)
Date-2nd February, 2020
Subject-Suggesting for the right pricing and distribution channel for the Promotional tools of
Money Manager Application
Through market research and analysis it has been found that the proposed platform for marketing
for these products is the digital platform over the traditional platforms. It is mainly because of
the reason that in order to reach out to the maximum number of customers in the modern day
scenario, a proper effort has to be made in order to make sure that the products are being
advertised on the different digital media platforms like the hi-tech digital media owned
platforms. Some of the well known digital platforms will be social media sites like face book,
twitter and others. The right pricing strategy and the right distribution channels will be needed so
that large number of targeted audiences or the customers can be targeted at. Pricing strategy is
very essential for the promotion of the newly launched products because they will be able to
make sure that those are being sold at the right platform.
The pricing strategies that can be used are the Penetration pricing. This is a pricing strategy that
will be suitable because all the customers will be able to get the product at a lower and affordable
price. This incurs some losses at the beginning but eventfully this will be very helpful because
this will be helping in giving a very tough competition to all the other competitors.

Bundle Pricing
This is another pricing strategy that must be used by the company because this will be helping
them to sell their packets or packages of services at a lower cost that is lower than the price that
it would incur if the products were sold separately. This will be useful for the target customers
because the customers are mainly from the internet using platforms. This is very useful because
this pricing strategy will be making it much easier for the students or the other internet users to
avail the service at a much lower cost.
The digital platform will be much easier for promotion of this tool because this will be helping
them in order to attract the attention of the customers which are active users of the social media
platforms like that of face book twitter, LinkedIn and also many other such platforms. MM or the
money manager application is one of the very hardy and also useful tools that will come to great
use for the young entrepreneurs and also many other such people who are interested in business
in the coming years. It is because of this reason that they will always be looking for some kinds
of automated systems in order to take care of their accounts and also other such aspects that will
be helping them to invest the majority amount of their tie towards the other aspects.
It must be taken into consideration that the internet users are always looking for the automated
and the SMART products so that they are able to use these tools in the best possible way. It is
also essential to keep in mind that in order to make people know about the benefits of using this
tool they must be provided the same at a very low price. This will attract the attention of the
users and thus they will be ager in using the same.

Penetration pricing strategy can be improved by using pilot testing measures. As the strategy is
prone to some losses in the beginning the company must give some free samples to the
customers along with user guide manual. This will help them to retain the customers.
Bundle pricing can be improved by giving some free discounted offers to the first time users.
This will attract their attention as they will be getting a very cost intensive platform. Therefore it
is recommended that the specific point of pricing strategy that can be used is the bundle pricing
strategy. A good example is that of Freemium that was sold by using this particular pricing
strategy.
The distribution channel that is to be used is the Direct Channel (Zero Level). As it is a new
product this strategy will be useful as this will be very simple and also easy to use. This strategy
is useful for the business through internet that is internet selling and other such aspects. This is
suitable as the buyers will naturally look for direct selling through the internet based platform
like face book.
Thanking You
Derek
Marketing Manager

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