THE APPLIED MANAGERIAL MARKETING

RUNNING HEAD: APPLIED MANAGERIAL MARKETING
Applied Managerial Marketing
Name of the Student:
Name of the University:
Author’s Note:

To-Michael
From-Derek (Marketing Manager)
Date-2nd February, 2020
Subject-Suggesting for the right pricing and distribution channel for the Promotional tools of
Money Manager Application
Through market research and analysis it has been found that the proposed platform for marketing
for these products is the digital platform over the traditional platforms. It is mainly because of
the reason that in order to reach out to the maximum number of customers in the modern day
scenario, a proper effort has to be made in order to make sure that the products are being
advertised on the different digital media platforms like the hi-tech digital media owned
platforms. Some of the well known digital platforms will be social media sites like face book,
twitter and others. The right pricing strategy and the right distribution channels will be needed so
that large number of targeted audiences or the customers can be targeted at. Pricing strategy is
very essential for the promotion of the newly launched products because they will be able to
make sure that those are being sold at the right platform.
The pricing strategies that can be used are the Penetration pricing. This is a pricing strategy that
will be suitable because all the customers will be able to get the product at a lower and affordable
price. This incurs some losses at the beginning but eventfully this will be very helpful because
this will be helping in giving a very tough competition to all the other competitors.