Aspects Of Corporate Social Responsibilities | Assignment
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Added on 2020-02-12
Aspects Of Corporate Social Responsibilities | Assignment
Added on 2020-02-12
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MANAGINGSUCCESSFULBUSINESSPROJECT
TITLETo analyse significance of Corporate Social Responsibility (CSR) for sustainability andcompetitive advantages of organisation: A case study on Adelphi Hotel & Spa.TASK 1P1) Devise project and objectives Corporate Social Responsibility refers to a form of corporate self- regulation that isintegrated into a business model which helps the business to consider all the ethical and legalaspects while practising different operations (Steenkamp, 2017). The present research study hasbeen made on Adelphi Hotel & Spa, UK which provides several hospitality services to the clientsas per the requirements. The hotel entity has starting working on its social responsibilities; hencefor such purpose the study has been describing the importance of Corporate SocialResponsibilities for current business organization. Further, in the research work, survey is beingconducted to analyse the aspects that are adopted by Adelphi Hotel & Spa in respect of corporatesocial responsibilities. CSR activities have a direct contribution in enhancing sustainabilityaspects of the business and it also assists in attaining competitive advantage. However, CSR plays crucial role in any organisation's effectiveness and increasing itsmarketing, competitive strategies effectively. Similarly, it is helpful to build up society's trusttowards food and accommodation services of the hotel entity. It influences productivity andprofitability of the enterprise as well balance of production and distribution of services.Therefore, effective customer satisfaction and improvement in quality services of goodsefficiently. Adelphi Hotel & Spa also planning to implement CSR activities for its facilities aswell its aim and objectives can be understood as:Aim The present research study has been carried out with the chief purpose of ascertaining theimportance of corporate social responsibility in obtaining competitive advantage and long termsustainability. Thus, considering this the case study of Adelphi Hotel & Spa has been taken intoaccount. Objectives To analyse the concept of corporate social responsibility and sustainable development.1
To explore the ways of meeting corporate social responsibilities.To ascertain the contribution of corporate social responsibilities in enhancing businessperformance.Research question What is the role of corporate social responsibility in enhancing sustainable developmentof the business?What are the ways that can be adopted to meet corporate responsibilities of the business?P2) Produce project management plan that covers aspects of cost, scope, time, quality and manyother thing for the chosen projectFor implementation of CSR activities in Adelphi Hotel & Spa, project manager plansregarding all aspects as cost incurred on expenses, time utilized on project completion etc.Therefore, step by step action plans are prepared for implementation and improving quality infood and accommodation services. It can be understood as below:Task NameDurationStartFinishPredecessorsDefining research project 88 daysMon 2/27/17Sat 7/6/17Planning 26 daysTues 2/27/17Thu3/30/17Selection of the researchtopic10 daysMon 2/27/17Fri 3/10/17Identifyingproblemstatement 6 daysWed 3/13/17Sat 3/20/173Identifying timings toallocate the resources.8 daysTue 3/21/17Thu 3/30/174Implementation of the plan59 daysFri 3/31/17Fri 6/23/17Completing the section ofliterature review16 daysFri 3/31/17Fri 4/21/1752
Selecting methods andtechniques under researchmethodology section 18 daysSat 4/24/17Mon5/17/177Calculating the costs 7 daysThu 5/18/17Fri 5/26/178Dataanalysisandinterpretation 20 daysMon 5/29/17Fri 6/23/179Evaluating results andfindings 11 daysMon 5/29/17Mon6/12/179Project closer 15 daysTue 6/13/17Thu 7/6/17Specifying conclusion andrecommendations 9 daysTue 6/13/17Fri 6/23/1711Final documentation ofresults 7 daysTues 6/26/17Mon 7/4/1713Submitting the final report 2 daysThu 7/5/17Fri 7/6/1714According to the project plan management, various steps have been included in the Gantt chartthrough which the entire plan has been carried out. Manager of Adelphi Hotel & Spa has carriedout all the steps in effective way so that the entire plan can meet the aim of the project (Zentes,Morschett and Schramm-Klein, 2017). The plan is also associated to bring quality outcomes andthat will also be checked through continuous and direct monitoring. In order to communicate theplan to all the respective employees of Adelphi Hotel & Spa, project manager has ensured to usedifferent modes of communication. This is also effective in terms of ascertaining the areas ofmodifications and improvements. Including this, cost incurred on different expenses for all project's activities are estimated fordifferent stages as from conducting research, purchasing materials to implementing plans forAdelphi Hotel & Spa. In this respect, it is also essential for the organization to develop budget sothat all the activities can be carried out accordingly as mentioned below:ActivitiesCostConducting market research £40Purchase of materials to carry out the study£60Fees for getting access to secondary research £803
Payment to employees for primary research.£90However, it is recognised that above mentioned plan would be able to enhancecompetitiveness of Adelphi Hotel & Spa and sustaining its good reputation in market for longertime period. Similarly, it will be effective to increase customer loyalty towards food andaccommodation services of the hotel entity. Therefore, by following on above mentionedstrategy, it will be able to accomplish each action plan in proper time as well adequate expenseson all activities effectively.P3) Produce a work breakdown structure and a Gantt chartUnder this project plan, all activities are recognised for Adelphi Hotel & Spa regardingcompetitive advantages and implementing CSR activities. In this regard, on the basis ofscheduled time for all activities of the project, systematic network for all strategies and requiredactivities for project are analysed. It is possible through presenting Gantt chart and networkdiagram. Therefore, for Adelphi Hotel & Spa, Gantt chart is expressed as mentioned belowimpact on project and its accomplishment:4
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