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(solved) Assignment on Brochure

   

Added on  2020-10-22

1 Pages1618 Words189 Views
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The basic use of brochure is promotion and advertising of a company; it is the identity of any business. Today's time with advancement of technology in field of brochures, the use of traditional printed brochures is changing rapidly andnow every company is using it as promotional and advertising tools. The alternative of traditional brochures which are used by Thomas Cook are discuss below: -E- Brochures- Thomas Cook can use E-brochure, theseare type of brochures are in soft from and can be forwardanyone easily through email for advertisement purposebecause it is flexible, environment safe, cost effective, easyto modify, look high quality, easy to download andforward, user friendly, which is more beneficial andattractive from traditional brochures. Advantage: - Printing expenses of E- Boucher is less and italso easy to distribute in target audience or market. Disadvantage: - E- Boucher are small and there is limitation of space to showcase company information or products in it. Social Media- It is most cost effective digital marketingplatform use for promotion purpose by every company.Some of famous social media networks are Facebook,Instagram, twitter, linked in, snap chat etc. on whichThomas Cook can do their advertising and it is reachableto most of the population. Advantage: - Social media is cost effective, it is cheaper than the traditional advertising methods.Disadvantage: - It can be used ineffectively like using ofnetwork to improve sales without targeting audience, it cancreate negative reputation in market.Radio/ TV advertising- The respective company can doRadio and TV advertising by which they attract andinfluence more target customers through commercial andad. Some of the benefits of this media are- it is reachable tolarge audience and give long lasting impact on mind,attract more effectively, through it. Thomas Cook canconvey their message with sight, sound, motion with givesbusiness instant credibility.Advantage: - Through it an organization can target orcover most of the audience and population for theirproducts and services. Disadvantage: - It is expensive media for theadvertisement and promotion of any advertisement. Outdoor Media and Newspaper Advertising-Brochure is paper documents that contain information foradvertising and that can be folded into a template,pamphlets or leaflet. It is a written promotional documentswhich is used to introduce a company, organization, aproducts or services. This can be distributed in manyvarious ways like newspaper, handed out personally, bymail etc. Thomas cook can distribute and publish theirbrochures in UK for the promotion of their company. It isbeneficial for the company in the following ways: -Brochures are small in size which help company todo advertising in various ways, it allows distributors toplace it on door, car windshields, handed to passers-by andplace it on company reception area where visitors caneasily take it.Sending of brochures which contain all relevantinformation save time of company. It can be mail ordistribute to potential customers.There is proper planning decision are taken for designing ofbrochures, they are as follow: - Decide target audience for brochure- FirstThomas Cook has to identify its target audience onbasis of age, income, location, lifestyle choice etc.and according to specific customer mindsetcompany should design it.Establish a budget- Thomas Cook should makeproper budget or determine range on basis ofprinting and designing cost which they can affordfor brochures and seems to be valuable for it.Gather sample brochures- In this the respectivecompany should collect different sample ofbrochures based on size, color, image and text andthen finalized or design a unique or attractivebrochure for the company with appropriatebackground, content, image and it must containproper contact information such as contact number,address, email id etc. TOUR OPERATIONS MANAGEMENT
(solved) Assignment on Brochure_1

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