Digital Marketing Communication Strategy

BMP3006
Practical Digital
Marketing

Table of Contents
 INTRODUCTION
 MAIN BODY
• Digital Communication Strategy
• Review the Digital Marketing with illustrations
• Explain Using Literature how they contribute to the communication strategy for
the respective organizations, as part of the promotional aspect of the marketing mix
• Measuring Effectiveness of Digital Marketing Communications
 CONCLUSION
 REFERENCES

Introduction
Digital Marketing is taking the support of internet
sources and other digital communication in
promoting the brand to the potential customers. This
includes to reach customers through email, content
marketing, social media, text, multimedia messages
and other digital platform. Whereas, to attain
sustainability and success via promoting brand
through digital marketing, effective strategy is
required to be formulated in order to achieve the
desired goals efficiently.