Brand Communication and Reputation Management

This presentation focuses on brand communication and reputation management. It includes a pitch development for client teams, marketing mediums such as print media, Facebook page, and PR events, product details of Redmi Note 6 Pro, and types of marketing mediums used. The presentation also discusses the marketing budget allocation and references for further reading.

Brand Communication and Reputation
Management

Developing a Pitch for the client teams
A significant placing of business operations and
action plans will help the firm to improve the
quality of operations and thus will help in proper
management of business operations and action
plans will help the firm to carry out the business
activities and thus will lead the organisation to
enhance the quality of products and services
that will help the firm to improve the quality of
products and services offered.

Marketing mediums
Marketing is been carried out effectively by
Gumtree using proper and effective marketing
mediums. This will include 3 different marketing
mediums that will help in proper management of
the promotional activities of the firm. Some major
promotional mediums are:
 Print Media
 Facebook page
 PR Event

Product details
Product details:
Product: Redmi Note 6 Pro
Tarfget Audiance: Young generations and higher
middle class families
Marketing Goals: To increase the sales of the
mobile handset units produced and gain a
suitable position within smart phone segment.

Cont....
Marketing Budget: As per the policies concerned,
effective budget will be discussed that will help the
firm to carry out it operation and action plans in
much suitable way. The Gumtree will look after the
proper allocation of its 20% sales revenue that will
help in proper management of business activities
and operations and this will lead the carrying out of
branding process. Out of 20%, 5% will be allotted
for the print media, 16% budget will be allocated for
PR Event and remaining 4% for Facebook page.

Types of Marketing Mediums Used
Print Medium: The Gumtree can use its Print
media operations to promote the products and
services which will improve the quality of
operations and thus will look after effective
placing of business operations and meeting of
operations that will lead the suitable carrying out
of products branding and promotion.

Cont.....
Facebook page: Regular updates and posts can
be placed on the Facebook page of the Brand
as well, as the selected company in order to get
the accessibility to maximum number of
customer that will help in improving the
promotional activities of the firm.

Cont....
PR events: This will act as the major medium of
promoting the goods and services that will
impact the operation and activities which will
improve the quality of branding activities and
promotional measures. This will help in looking
after the proper management of business
activities and thus will improve the interaction
with other organization in much suitable and
effective way.

Cont.....
All these measures will include a proper risk
assessment and proper management of the
business activities which will improve the quality
of operations and thus will lead the firm to
manage its promotional operations in much
suitable way.

References
King, C., 2017. Brand management–standing out from
the crowd: A review and research agenda for
hospitality management. International Journal of
Contemporary Hospitality Management. 29(1). pp.115-
140.
Ahmad, M.F., 2015. Antecedents of halal brand
personality. Journal of Islamic Marketing. 6(2),.
pp.209-223.