This article discusses the importance of team performance in achieving organizational success and provides insights into establishing a team performance plan. It covers the determination of different elements for a proposed e-commerce venture and provides a step-by-step guide to creating a team performance plan.
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Table of Contents INTRODUCTION...........................................................................................................................1 MAIN BODY...................................................................................................................................1 Determination of different elements for proposed e-commerce venture.....................................1 Term performance plan................................................................................................................2 CONCLUSION................................................................................................................................4 REFERENCES................................................................................................................................5
INTRODUCTION Team performance can be defined as the element which is required for success of each and every organisation. In order to reach long term business goals it is vital for companies to make sure that all the individuals who are working in teams are performing all their jobs properly (D’Innocenzo, Mathieu and Kukenberger, 2016). The enterprise which is selected for this report is Apparel Brans which was founded in year 1901. It is an Australian company which is a manufacturer and distributor of generic clothing and footwear. In order to deal with all the negative factors such as competition the entity have decided to develop own brands and leverage e-commerce opportunities. This assignment covers various topics such as determination of variouselementssuchasvalueproposition,targetmarketetc.Apartfromthis,ateam performance plan is also formulated for effective execution of planned activities. MAIN BODY Determination of different elements for proposed e-commerce venture ApparelBrandshavefoundthatitsmarketshareisdecreasingduetoincrease competition and strong Australian Dollar. On the other hand higher labour cost is resulting in lower profits for the company. In order to strengthen the financial position the organisation have planned to develop own brands and leverage e-commerce opportunities so that distribution costs could be reduced and higher profits could be generated(De Jong, Dirks, Gillespie, 2016). The team which was tasked to identify e-commerce opportunity for the organisation have suggested the management that the company should develop a website where customers can place orders for customised clothes. Here, they will provide details about what they want and the organisation will make products accordingly. The budget to establish the business is $30000. key elements which are required to be determined for proposed venture are as follows: Value proposition:It is a type of promise which is made by a company to its customers that valuable services and products will be delivered to them. Apparel Brands have decided that customised t-shirts, joggers, shirts, tops and other clothing items will be offered to customers. Minimum price for clothes will be around 10 Dollars and it will vary according to the choice of item and customisation requirement of customers(Meneghel, Salanova and Martínez, 2016). Quality of clothes sold by the enterprise will be high. It will benefit them by providing them such products that they always wanted to wear. 1
Target market:Management have decided to target individual between the age of 15 to 55. For example, individuals of age 15 to 25 need some funky prints on their t-shirts and people after age of 45 want something comfortable to wear(Owens and Hekman, 2016). All these needs will be fulfilled by the company. The enterprise have decided that it will target middle as well as upper class customers. Way to gather information:In order to set up the venture successfully necessary information will be gathered with the help of questionnaires as different questions will be asked from individuals to add customisation options in clothes. Consultation with benefits from other's expertise:In order to attain more and more benefits the team leader will consult the plan with top level executives of the organisation so that they can provide valuable guidance(Helmreich and Schaefer, 2018). Steps to be taken to be taken to set up e-commerce venture:There are various steps which will be taken establish e-commerce venture successfully. These are designing attractive website, conducting SEO for the business, increasing online presence, adding online as well as offline payment options for customers, hiring skilled staff to manage the work etc. Determination of benefits to Apparel Brands:This e-commerce venture will benefit theApparelBrandsbyincreasingproductivityandreducingcostsbecausenowadays customised clothes are in trend therefore it will attract more customers. It will be beneficial for organisation as it will help to generate higher profits(Jiang and et.al., 2016). Determination of cost:In order to determine the cost of the customised clothes different expenses will be considered. These are material, labour, online promotions, cost of research and development etc. Term performance plan Team performance plan:It is a type of document which is used by team leaders to execute all the planned actions systematically (Team performance plan,2020). In order to work on the projected E-commerce venture of customised t-shirts a plan is formed which is as follows: Key elementsAction 1Action 2Action 3 DescriptionFirstofalltheteam leader will conduct the marketresearchto Raw material will be arranged to make the customised clothes. Websitewillbe designedwhere clotheswillbesold 2
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analysethe preferencesof customers. and actions to market theventurewillbe taken DependenciesEmployees, customers and management will be dependencies as all ofthemwillbethe partofresearch process. Suppliers,finance manager,department heads etc. will be the main dependencies in this action. Socialmedia marketers,software engineeretc.willbe thedependenciesfor this action. TimelineMarketresearchwill becompletedin around 15 days. It will be completed in around2monthsas findingefficient suppliers take time. It will be completed in 1 month. ResponsibilityResearchand developmentmanager will be responsible for conductingand controllingofmarket research. Marketers,financial directorandproject managerswillbe responsibletoreview this action. Managersand marketerswillbe responsibletoreview thatalltheactivities performedby dependenciesare appropriate or not. Resources500dollarswillbe required for the market researchtoanalyse customer's preferences. Around 20000 dollars willbeusedtotake this action and execute the plan properly. It will require around 9500dollarasfees will be required to be paid to engineers and other staff. Review dates13thand 28thFebruary 2020. 1stMarch2020and 15thApril 2020 Thisactionwillbe reviewedon1stand 15thMay 2020 Measurement, KPI,Number of customersThe KPIs which willIn order to measure the 3
Outcomeacquiredbythe organisation KPI will bemeasuredto determine success. be used in this action arequality,quantity, costandtimingof delivery to make sure thatmaterialis delivered on time with higher quality. success of this action different KPIs such as sitetraffic,sales revenuesetc.willbe usedbythe organisation. CONCLUSION From the above project report it has been concluded that team performance is very important to attain success therefore it should be focused by all the business entities. While planning to execute a new business it will be very important for team leaders to pay attention towards some of the major elements. These are value proposition, targetedmarket, cost determination, data collection etc. It is also very important for the team handler to generate a performance plan for all the members so that they can have detailed information of actions that will be taken by them in future. 4
REFERENCES Books and Journals: D’Innocenzo, L., Mathieu, J. E. and Kukenberger, M. R., 2016. A meta-analysis of different forms of shared leadership–team performance relations.Journal of Management.42(7). pp.1964-1991. De Jong, B. A., Dirks, K. T. and Gillespie, N., 2016. Trust and team performance: A meta- analysis of main effects, moderators, and covariates.Journal of Applied Psychology. 101(8). p.1134. Helmreich, R. L. and Schaefer, H. G., 2018. Team performance in the operating room. InHuman error in medicine.(pp. 225-254). CRC Press. Jiang, X. and et.al., 2016. The effect of team empowerment on team performance.International Journal of Conflict Management. Meneghel, I., Salanova, M. and Martínez, I. M., 2016. Feeling good makes us stronger: How team resilience mediates the effect of positive emotions on team performance.Journal of Happiness Studies.17(1). pp.239-255. Owens, B. P. and Hekman, D. R., 2016. How does leader humility influence team performance? Exploring the mechanisms of contagion and collective promotion focus.Academy of Management Journal.59(3). pp.1088-1111. Online Teamperformanceplan.2020.[Online].Availablethrough: <https://www.dlsweb.rmit.edu.au/Toolbox/leadership/toolbox/tp/tp_c15.html> 5