(PDF) Advantages and Disadvantages of Using Social Network in Business
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Added on 2021-06-17
(PDF) Advantages and Disadvantages of Using Social Network in Business
Added on 2021-06-17
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Business 1ADVANTAGES AND DISADVANTAGES OF USING SOCIAL NETWORKS INBUSINESS By (Student Name)Class/Course NameProfessor/TutorInstitutionCity, StateDate
Business 2Table of Contents1.Introduction.........................................................................................................................32.Project Objective.................................................................................................................43.Project Scope......................................................................................................................44.Literature Review...............................................................................................................54.1.Introduction.................................................................................................................54.2.Evolution.....................................................................................................................54.3.Advantages..................................................................................................................64.4.Disadvantages..............................................................................................................75.Research Questions/Hypothesis..........................................................................................76.Research Design and Methodology....................................................................................77.Research Limitations..........................................................................................................98.Time Schedule/Research plan.............................................................................................99.Conclusion........................................................................................................................1010.Reference List...............................................................................................................1111.Appendix.......................................................................................................................1311.1.Appendix 1: Common Types of Social Media Channels......................................13
Business 3Advantages and Disadvantages of Using Social Networks in Business1.IntroductionSocial networks and social media websites have the ability to provide businesses with numerous positive aspects that may have been previously unavailable, or relatively difficult for them to acquire on their own. With the right strategies and intervention platforms, social networks provide businesses with a new avenue through which they can advertise, and revolutionize the ways in which they present their services and products to their customers[ CITATION Coo17 \l 1033 ]. Using social networks, businesses are able to establish animage of innovation that caters to generations of all ages, while giving them a direct means ofcommunication with their consumers. Feedback acquired through these processes aid businesses in tailoring their product designs and updating old products with the purpose of improving how companies can conduct their business. With the vast amount of information that social network users put online, companies can currently simply modify their marketing plans, and streamline their advertisements for specific target markets. Businesses are therefore provided with another opportunity to learn the minds and preferences of their customers on a global scale. As is evident in any new ideas, there are also disadvantages when it comes to using social media sites, such as malware attacks and loss in productivity[ CITATION Bla17 \l 1033 ]. As such, this project aims to delve into the common social networks used by businesses, the disadvantages and advantages of using these platforms, and analyze, based on dominant social network platforms, how it is likely to impact businesses in the coming future.2.Project ObjectiveWhen in search of a business perspective, it has become more evident over the last two decades that social media marketing allows for several new opportunities for businesses to market their product, brands and services. As a result of the freedom and personal
Business 4autonomy presented by the Internet, users are currently increasingly interacting with one another to share their opinions and experiences about specific services and products that they have either heard about or tested on their own. Regardless, it is still somewhat unclear as to what the real benefits that social networks present, as well as the specific techniques that are mostly effective in attaining success[ CITATION Eva08 \l 1033 ]. The main objective of this project is therefore to uncover the benefits and disadvantages of social network use, while researching on the potential impacts of social network on businesses in the future.3.Project ScopeA closer look at the benefits and disadvantages of marketing using social networking in businesses has the ability to aid in understanding the influence each channel, their applicability as well as their future impact on people and businesses. The main reason for selecting this topic is therefore based on the massive use of social networks in several aspectsof the business, that is the internet forms the foundation for telecommunication systems and social media use is simple an extension of it. As a result of the connectors facilitated by the internet, social media has therefore become an important part of personal lives and businesses[ CITATION Gra12 \l 1033 ].4.Literature Review4.1.IntroductionSocial networking is the most widely used form of social media in businesses mainly due to its ability to interconnect with other people, while creating a community. It is thereforeperfect for establishing relationships, rather than simply being a platform making announcements through posts[ CITATION Kle10 \l 1033 ]. Hence, managers can easily use it as an internal base through which the workforce can communicate and attract potential customers and staff members.
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