Business Communication | Part 1 and 2

Running Head: BUSINESS COMMUNICATION
Business Communication
Name of the Student:
Name of the University:
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BUSINESS COMMUNICATION1
Post 1:
Facebook as the effective business communication tool
Facebook as emerged as one of the significant business communication tools in the
modern world. The people who are using the medium of Facebook has been successful channel
of mass media. The medium of Facebook has enabled the engagement with both the exiting and
the target customers. The tool of the business communication medium will be undertaken in
order to reach the targets of the business outcome in the generation of the demand for the
particular service that the communication media has targeted to propagate (Kabir, 2017).
The research in this field has state that the benefits of the adoption and the utilization of
the Facebook as the most popular social media that acts as the most viable medium along with
the acquiring of the new customers and the development of the long term relationship that will
promote the loyalty of the customers that will be attained. The communication channel of
Facebook will help to allow the businesses in the expression of the current flow of the
information that will be used as the prices and the different offers or the discounts accrued
(Escobar-Rodríguez & Bonsón-Fernández, 2017).
The different business sectors by using the medium of Facebook will be able to achieve
an effective communication outcome with most of the customers on a simultaneous basis. The
tool of Facebook has been the most parallel form of the communication medium where a single
message within no time spreads to the rest part of the world online at that moment. A marketer
for instance can view who is online or not and can accordingly analyze the immediate response
from the people (Assimakopoulos et.al 2017).

BUSINESS COMMUNICATION2
Owing to the tremendous popularity of Facebook as the effective tool of social media, in
the recent times, the Facebook Messenger has also got a huge traction. Rough estimates reveal
that almost 1.5 billion users of Facebook who are actively sharing, posting their comments or
liking the posts use it a preferred medium for fostering communication among each other (Tran,
2017).
The businesses have the opportunity to implement and integrate the media of Facebook
into the service processes in order to simplify the interactions that take place between the
business sectors and the customers. The users have also used the GIFs, the pdfs and the
emoticons via the messenger app which creates a vast opportunity for the business sectors in
order To make the messaging platform as the most significant aspect of the market strategy
(Parvin, 2017).