Analysis of Persollo Company Business Canvas Model

The assignment involves a detailed analysis of the Persollo Company's business canvas model, identifying its main customers, value proposition, channels, cost structure, revenue streams, and key activities. It also explores strategies for mitigating downside risks and potential changes to improve the business. The analysis provides insights into the company's operational dynamics and suggests ways to enhance its competitive advantage.

Running head: BUSINESS MANAGEMENT
Business Management
Name of the Student
Name of the University
Author note

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Executive Summary
The report has helped in analysis of the BMC of the Persollo Company that is based in
Australia. The company has been founded in the month of August in year 2005 and it is one
step tech data driven company. The different kind of changes has been described along with
strategies to downside risks.
The main aim and purpose of the report is to understand the different analysis of the business
canvas model of Persollo Company. The different analysis has been done as to understand the
issues and solve such issues in an effective manner.

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Table of Contents
Introduction................................................................................................................................3
Overview of Persollo Company.................................................................................................3
Management team of Persollo Company...................................................................................4
Products and services offered by Persollo Company.................................................................4
Business Model Canvas of Persollo Company..........................................................................5
Key relationships in nine building blocks..................................................................................6
Critical Success Factors in achieving sustainable success.........................................................7
Contribution of company to downside risk................................................................................8
Requirement of changes.............................................................................................................8
Conclusion..................................................................................................................................9
References................................................................................................................................10

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Introduction
The report is relating to the analysis of the BMC of the organization named Persollo
Company that is based in Australia. The information of the company along with the analysis
of the market along with description of the products and services has to be described as this
will help in providing ab brief overview of the functions that are performed by the
organization effectively.
The main aim and purpose of the report is to understand and analyse the different kind
of contributions that has been made by Persollo Company as this will help in mitigating the
downside risk. The different kind of innovations will be discussed as this will help in
understanding the requirement of the change.
The structure of the report includes the different implementation of the business
canvas model along with analysis of the relationships between the nine building blocks. The
different kind of analysis has been analysed in an effective manner that will provide different
techniques to downside risk.
Overview of Persollo Company
Persollo Company is the company that helps in providing different kind of tools for
different kind of brands, influencers and agencies as to sell on the social media without the
requirement of the expensive or sophisticated sites of e-commerce or the online shopping
carts. Persollo Company has helped in providing platforms for different agencies or
influencers who wanted to sell their products and services by advertising their products
through the help of Persollo ("Persollo", 2018).

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Management team of Persollo Company
Persollo Company was founded by Jaroslav Prisjazhnyuk, Kyrylo Medvediev, Olga
Oleinikova, Stanislav Prisiazhnuk, Yaroslav Prisiazhnuk in Sydney, New South Wales,
Australia (Rayna & Striukova, 2016). The respective company named Persollo was founded
in the year 2015 in the month of August. There are more than 20 employees who are working
in Persollo and the company is the checkout e-commerce brands for different influencers and
it has helped more than 500 e-boutiques in more than 12 countries by increasing the entire
conversation from social along with in mobile by more than 300% (Wirtz et al., 2016).
Products and services offered by Persollo Company
There are different kind of services that is provided by Persollo Company wherein it
has provided platforms for different influencers and brands. The respective company uses
campaign-based model and pay as you sell model wherein there are different specifications in
each of the model. In pay as you model, wherein there are no set up fees and other technical
skills that are not required (Souto, 2015).
On the other hand, in campaign-based model, it helps in offering managed influencer
marketing campaigns that will help them in promoting mobile application and this includes
check out for the product as well. The respective company is under the service sector wherein
the company will be requiring the different improvements through the process of online
services (Schaltegger, Hansen & Lüdeke-Freund, 2016).
Business Model Canvas of Persollo Company
Key Partner
Different kind of
e-commerce apps
Involvement of
Key Activities
Merchandisin
g
Designing
Value
Proposition
High quality
services
Customer
Relationships
Automated
kind of
Customer
Segments
Sellers
The big firms in the

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different kind of
developers that are
third party
Local businesses
and organizations
Network of
different kind of
suppliers
Different
manufacturers and
suppliers
and
production
Development
of the
platform as to
streamline the
business
effectively
wherein the
influencers
will be
receiving
different kind
of services on
one click
Large
availability of
the
convenience
Pricing
strategy is
flexible in
nature
services
provided to
the different
customers of
Persollo
There will be
self-service
wherein there
is free service
available for
the customers
as well
market that
includes Flipkart,
Amazon and eBay
A global customer
base who are
having large
business
Key
Resources
Intellectual
platform
Web
application
along with
development
Channels
Different
kind of
mobile
applications
Other
retailers
Cost Structure
 More than 14% e-commerce
management along with online
marketing that will include the different
employees
Revenue Streams
 There are commissions on sales
 $0.25 for the each and every item that
has been listed on the website with the
help of Persollo Company

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 More than 40% there are physical goods
along with materials
 More than 30% designers along with
installation workers
 More than 4.5% of the total sales
revenues
Key relationships in nine building blocks
Proper relationships among the nine-building blocks is essential in nature as this will
help the company Persollo in understanding the different segment of customers is essential in
nature wherein the mass market is targeted particularly the different kind of service
companies that wants to improve their business. Persollo needs to understand the value
proposition of the company that will help the company in providing value to the customers by
providing them services that will help them in gaining competitive advantage.
The key channels of the Persollo Company are required to be analysed effectively as
this will help in delivering different values to the customers and provide fulfilment of the
expectations. The revenue streams have to be strong for Persollo as this is an IT e-commerce
company that will provide different kind of services that will include wages and it will
include different kind of service to different companies (Jansen, 2017).
Critical Success Factors in achieving sustainable success
There are different critical success factors that has to be considered by Persollo
Company wherein this will help them in achieving sustainable success in the entire market.
The company needs to understand the different factors that are as follows:

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Persollo Company needs to understand the requirements of the different kind of
brands as this will help in making such changes appropriately. This will help the
company in understanding the new technological innovations that is required to be
made by the company in an effective manner (Ajello, 2016)
Secondly, the different kind of frameworks has to be used as to examine the different
key elements for achieving the long-term goals of the company. The Persollo
Company needs to implement the pay as you sell model in such a manner that will
help the start-ups business as this will help them along the company to perform
effectually in the entire market (Lewandowski, 2016)
Persollo Company needs to develop different kind of one step check out for the
different small brands in the market as this will help in gaining more popularity in the
market
The process of transaction that has been used by the company has to be improved in
such a manner that it will help in implementing such technologies that will help the
company in achieving the long-term goals in an effective manner (Carayannis,
Sindakis & Walter, 2015)
Lastly, the company needs to use the key resources in a proper manner as this will
help Persollo Company in improving business and this will help in improving their
revenue streams wherein there will be bonus that will be provided to the customers
who will start using the Persollo application for the first time (Morecroft, 2015)
Contribution of company to downside risk
Downside kind of risk is defined as the estimation of the different potentiality of the
security wherein the companies can suffer from decline and there will be declining in the
value and the market condition will change as well. Persollo Company needs to analyse every

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condition as this will help them in performing the activities to overcome such problems
effectively (Abdelkafi & Täuscher, 2016).
Persollo Company needs to manage the risk downside in nature with the
diversification strategy. The diversification will help in planning the time horizon in such a
manner that will help the company in managing the downside risk and this will help the
company in gaining competitive advantage in the market in an effective manner (Brandão &
Schoneveld, 2015).
Requirement of changes
There are different changes that could have been done if the business was mine. I
would have implemented different techniques and other strategies in the business canvas
model of the respective company. I would have included the different start-up businesses in
registering themselves in my tech company that is data driven in nature and this will help the
companies in promoting their business without much risks and there are no fees or technical
skills that is required.
I would have implemented and changed the key customer segments of my business as
this will help in providing more flexibility in my business in the future. The different kind of
improvements and implementation in the technology will help me in optimizing the
conversations as this will help me in understanding the business effectively. I would be
introducing more segments along with inclusion of promotional activities that will help the
company in performing better.
Conclusion
Therefore, it can be concluded that proper analysis of the business canvas model of
the Persollo Company has been discussed. It has been seen that the main customers of
Persollo Company were the different influencers and brands and they helped more than 300

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e-boutiques as this helped the company in gaining competitive advantage. However, it was
seen that the company faced different kind of issues to downside the risk and there were
different strategies applied by them to solve such issues.

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References
Abdelkafi, N., & Täuscher, K. (2016). Business models for sustainability from a system
dynamics perspective. Organization & Environment, 29(1), 74-96.
Ajello, A. (2016). Financial intermediation, investment dynamics, and business cycle
fluctuations. American Economic Review, 106(8), 2256-2303.
Brandão, F., & Schoneveld, G. (2015). The state of oil palm development in the Brazilian
Amazon: Trends, value chain dynamics, and business models (Vol. 198). CIFOR.
Carayannis, E. G., Sindakis, S., & Walter, C. (2015). Business model innovation as lever of
organizational sustainability. The Journal of Technology Transfer, 40(1), 85-104.
Jansen, W. (2017). New business models for the knowledge economy. Routledge.
Lewandowski, M. (2016). Designing the business models for circular economy—Towards
the conceptual framework. Sustainability, 8(1), 43.
Morecroft, J. D. (2015). Strategic modelling and business dynamics: a feedback systems
approach. John Wiley & Sons.
Persollo. (2018). Persollo.com. Retrieved 20 March 2018, from https://persollo.com/
Rayna, T., & Striukova, L. (2016). From rapid prototyping to home fabrication: How 3D
printing is changing business model innovation. Technological Forecasting and
Social Change, 102, 214-224.
Schaltegger, S., Hansen, E. G., & Lüdeke-Freund, F. (2016). Business models for
sustainability: Origins, present research, and future avenues.