Business Organisations and Environments in a Global Context: A Case Study of Costa Coffee in Mexico

Business Organisations and Environments in a Global Context
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Table of Contents
Introduction:...............................................................................................................................3
Background to Business Organisation:......................................................................................3
Background to Business Environment:......................................................................................3
Time Plan:..................................................................................................................................5
Conclusion:................................................................................................................................6
Reference List:...........................................................................................................................7
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Introduction:
Before expanding a business in the global market, a particular business organization needs to
judge all the essential factors that have a direct impact upon the process. Costa Coffee is one
of those organizations that have planned to expand their business in the Mexico market.
Therefore, in this report, all the suitable factors related to the business environment of the
organization and time required for making overall business plan is going to be discussed
Background to Business Organisation:
Costa coffee is a British multinational coffeehouse situated at Dunstable in United Kingdom.
From the report published in 2016, revenue generated by the company is around $116.7
million. This is a favoured coffee shop in UK the market, which has managed to expand their
business around the globe (Costa.co.uk, 2018). Recently, the managers and the owner of the
organization have planned to expand their business in the Mexico market. Hence, it is one of
the essential requirements to develop a proper business plan as well as to work accordingly
for that.
Background to Business Environment:
In order o judge the business environment of the organization, PESTLE and Porter’s Five
Forces analysis is going to be discussed.
PESTLE analysis:
Political:
The political environment in the Mexico market is suitable for the external business
organization which are as follows:
 Low trading tax
 High rate of income from the government sectors
 Involvement of the government authorities in the market
Economical:
 Employment opportunity in the market and numbers of start-ups in the market is
adequate for local people.
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