Business Process Management mpm701

Running head: BUSINESS PROCESS MANAGEMENT
Business Process Management: Dynatrix Pty Ltd
Name of the student:
Name of the university:

1BUSINESS PROCESS MANAGEMENT
Table of Contents
Introduction......................................................................................................................................2
1. BPM and strategy........................................................................................................................3
1.1 Advise on the reason for which the BMP approach has now become part of the ways
Mike’s Dynatrix business............................................................................................................3
1.2 Role of Business Process Management for business success................................................4
1.3 Benefits of Business process management............................................................................4
1.3.1 Briefly describe the meaning of value chains and how using BPM, in conjunction with
this concept, can assist Mike to improve the business.............................................................5
2. Problem analysis..........................................................................................................................6
2.1 Problems associated to the system.........................................................................................6
2.1.1 Identification of the cause of the problems.....................................................................6
2.1.2 The problem and the consequences of the problem........................................................6
2.1.3 Identification of the relevant capability gap and performance gap................................6
2.2 AS IS process for Dynatrix Pty Ltd.......................................................................................9
2.3 Development of project scoping diagram............................................................................10
3. Proposed solution.......................................................................................................................10
3.1 Development of Business Process architecture for Dynatrix Pty Ltd.....................................10
3.2 Identification of gap, revealed in the previous section, by describing a ‘To Be’ process...10
3.3Implementation of To Be’ process with a BPMN process flow diagram.............................11
3.4 Key aspects of the proposed solution..................................................................................12
Conclusion.....................................................................................................................................12
Bibliography..................................................................................................................................13

2BUSINESS PROCESS MANAGEMENT
Introduction
This report depicts the importance of implementing Business Process Management
system in a business organization to achieve measurable success, competitive advantages and
dynamic growth from commercial point of view. This report focuses on Dynatrix Pty Ltd. a
Dynatrix which is a hand held mobile like device manufacturing company. It serves their
business throughout Australia. The Dynatrix electronic device deals with human fitness and acts
as a human health condition recording machine. In order to take the resting pulse and the active
human pulse the devices are generally used. The consumers of the device are aged between 25
and 50. After analyzing the fitness agendas associated to Dynatrix Pty Ltd it is found that, due to
lack of Business Process Management factors or strategies the company is currently facing high
level challenges.
Though, in the first few years of inauguration the company was experiencing strong
growth but from 2016, the management level outcome keeps on changing. In order to mitigate
these issues, proper Business Process Management (BPM) tools and technologies are required to
be adopted by Dynatrix Pty Ltd. After analyzing the role of Business Process Management and
its benefits in the business application, it is determined in the application field of Dynatrix Pty
Ltd Business Process Management components should be definitely used. The problems
occurring in Dynatrix Pty Ltd can also be measured with the help of Business Process
Management tool that is also elaborated in this report. In addition to this, the cause of the issues,
the consequences of the problems occurred and even with the help of Business Process
Management how the performance gap and capability gap of Dynatrix Pty Ltd can be measured
is also illustrated in this report.

3BUSINESS PROCESS MANAGEMENT
1. BPM and strategy
1.1 Advise on the reason for which the BMP approach has now become part of the
ways Mike’s Dynatrix business
Due to lack of managerial level practices Mike’s company Dynatrix Pty Ltd is currently
facing huge problems those are affecting the regular profit or flow of the business organization.
The BPM system helps to integrate the IT business assets and requirement of the consumers.
Three basic capabilities are associated to the system that includes a flexible topology of business
processes, different event drive and all the declarative activity management and a collaborative
business perspective. In order to form a newly developed IT based approach for the business
operation of Dynatrix Pty Ltd, it is found that the business methodologies have recently
converged the traditional form of business.
The in house business style used by Dynatrix Pty Ltd is structurally completely different
from the others. It has been analyzed that the company holds a 4 layered organizational chart
starting from the CEO to the research and development team members. In order to serve the best
functional outcome to the consumers it is necessary to consider both the internal and external
business operations. The sales approach of Dynatrix Pty Ltd is the main reason behind the
commercial inflation of its products. Due to sudden inflation of the manufacture products the
number of consumers of the company also gets reduced. Mike follows a differentiation based
business strategy that does not concentrate on their potential competitors like heart rate
monitoring, device manufacturing company, portable blood pressure monitoring manufacturing
company. However, in order to gain measurable success from the competitive market it is very