Business Research Method | Survey Questionnaire

Running head: BUSINESS RESEARCH METHOD
BUSINESS RESEARCH METHOD
Name of the Student:
Name of the University:
Author note:

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BUSINESS RESEARCH METHOD
SURVEY QUESTIONNAIRE
The Restaurant and Catering Association of Australia aims to conduct a research study to have a
better under understanding of the future behavioral intention of the customers of the boutique
restaurants in Melbourne. Thus, the following survey will be conducted. Kindly provide the
answers of the questions in this survey questionnaire as honestly as possible. All the responses
will be kept anonymous and confidential and the information will be used only for the research
purpose. Completion and return of this survey questionnaire will be considered as your consent
for participating in this survey.
1. Please state your age group
 20 – 29
 30 – 39
 40 – 49
 50 – 59
 60 years and above
2. Please state your gender
 Male
 Female
 Prefer not to say
3. Please state your monthly income level
 Less than 5000 AUD
 5001 – 7500 AUD
 7501 – 10000 AUD
 More than 10001 AUD

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BUSINESS RESEARCH METHOD
4. Please mention your frequency of restaurant visit
 Once a week
 Once a month
 2 – 4 times a month
 Once in every 2 months
5. Major reasons to dine out (Select all that apply)
 Special occasions
 Lack of time for cooking
 Closer to residence
 Value for money
 Change of taste
 Preference for the service
 Preference for the cuisine
 Others
6. Please rate your emotional reactions, feelings and mood regarding the physical
environment of the restaurant that you visited.
While visiting the restaurant, I feel:
Unsatisfied ------ Satisfied -3 -2 -1 0 1 2 3
Disappointed -------- Delighted -3 -2 -1 0 1 2 3
Depressed --------- Cheerful -3 -2 -1 0 1 2 3
Bored --------- Entertained -3 -2 -1 0 1 2 3
Calm ------- Excited -3 -2 -1 0 1 2 3
Sleepy --------- Awake -3 -2 -1 0 1 2 3

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BUSINESS RESEARCH METHOD
Indifferent --------- Surprised -3 -2 -1 0 1 2 3
7. Please rate the following factors to highlight the servicescape of the restaurant that you
visited. For each of the statement, please use the following scale:
1 = Strongly disagree, 2 = Disagree, 3 = Neutral, 4 = Agree, 5 = Strongly agree
Factors of the restaurant 1 2 3 4 5
Ambience
Temperature is comfortable
Aroma is tempting and enticing
Noise level is acceptable
Background music is soothing and pleasant
Air quality is acceptable
Colors are warm
Lighting is soothing and warm
Aesthetics
Architecture is attractive
Interior décor is appealing
Décor reflects the theme
Furniture is of high quality
Natural décor is pleasant
Hygiene factors
Dining area is clean