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Business Strategy Assignment(BS)- Volkswagen

   

Added on  2020-06-04

13 Pages3198 Words36 Views
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Business Strategy
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Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Use of mission, vision, core competencies in order to frame strategic planning..................11.2 Factors consider when strategic plan....................................................................................11.3 Effectiveness of techniques for developing strategic plan....................................................2TASK 2............................................................................................................................................32.1 Organisational audit for a company......................................................................................32.2 Environment audit for VWAG..............................................................................................42.3 Significance of stakeholders when framing new strategy.....................................................52.4 Present a new strategy for VWAG........................................................................................6TASK 3............................................................................................................................................73.1 Appropriateness of alternative strategy.................................................................................73.2 Justification of strategy selection..........................................................................................8TASK 4............................................................................................................................................84.1 Roles and responsibilities of personnel.................................................................................84.2 Estimated resource requirement for implementing the strategy...........................................94.3 Contribution of SMART targets to the achievement of strategy implementation..............10CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
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INTRODUCTIONBusiness strategic planning is fundamental for every commercial entity; it helpsmanagement by providing direction to all working activities. Formulation and execution ofstrategies and policies also helps a company to achieve its goals and objectives in a certain timeperiod (Annabi and McGann, 2013). The present assignment is based upon Volkswagen, it is oneof the largest automotive manufacturing company. It designs commercial and passenger vehicles,engines, motorcycles etc. Apart from this, the report will be describe significance of strategicplanning in growth and success of business organisations and necessary tools and techniqueswhich can be used in strategic planning process. TASK 1Covered in power point presentationTASK 22.1 Organisational audit for a companyOrganisation audit is an essential component through which business advantages andlimitations could understand properly. Along with this, it also support in identifying all threatand opportunities which are surrounded by a business and its working (Auzair, 2011).Volkswagen AG have to conduct an audit through which they become able to determine aboutall consents properly after their emission case. StrengthWeaknessOpportunitiesThreats More number ofvehicles whichfacilitate an option forevery user to consumeprefer one. Company engaged inan incident where theytake 5 million carsagain back inconsideration. A major opportunityfor a company is touse new technologyfor manufacturing ofcars so that theybecome able tocompete with others. A major threat forVKAG is increase innumber of competitorswhich affect businessnegatively. Their brand presencein all around the globeis frequent andAnother majorweakness for anassociation afterBy using newadvancement theybecome more able toAnother threat isrelated with anorganisation reputation1
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