Business Strategy of Sony Corporation (Task 1)

This presentation discusses the strategic context, planning techniques, organizational audit, PESTLE analysis, stakeholders, and recommended strategy for Sony Corporation. It also includes the mission, vision, core competency, goals and objectives, issues involved in strategic planning, and references.

BUSINESS
STRATEGY OF
SONY
CORPORATION
(TASK 1)

STRATEGIC CONTEXT OF SONY
CORPORATION
Mission:
 To transform the world through quality.
Vision:
 To develop a highly connected society
 To make the users experience joy of advanced
technology.

CONTI…..
Core competency:
 Well defined research and development division
 Highly trained human resources
 Good leadership
Goals and Objectives:
• Provision of innovative mobile products.
• Provision of environment friendly products and service offering.

ISSUES INVOLVED IN
STRATEGIC PLANNING
 Lack of understanding about changing external
environment.
 Lack of focused approach
 Implementation issues of the planned strategies
 Lack of expertise in formulating strategic plan
 Wrong decisions related to leadership
 Planning based on assumptions rather than facts.

DIFFERENT PLANNING
TECHNIQUES
BCG Matrix
May be used to determine priorities to be considered
by company.
Helpful to analyze their business units,
Directional Policy Matrix
Assist in making wise decisions on resource
allocation

ORGANIZATIONAL AUDIT

ORGANIZATIONAL AUDIT
OF SONY CORPORATION
Strength:
A good and reputed brand name.
Focus on research and development
High consumer loyalty
Weakness:
 Ineffective distribution channel

CONTINUED…..
Opportunities:
Capturing global market through joint ventures
or partnerships.
Introduce compelling features and
extraordinary product designs
Threats:

PESTLE ANALYSIS OF SONY
CORPORATION
Political:
 Changing policies related to rate of taxes and
interest rate etc.
 Stable UK government
Economical:
 Inflation and recession may impact sales and profit

Social:
Company will have to make products as per the needs and demands of the customers.
Adhere with new product development
Technological
Be in tune with several technological advancements
Make the staff well acquainted with changing technology/.
20/02/16

Legal:
 Adhere with laws related to health, safety, employment and consumer law
Environmental:.
Adhere with norms related to environmental sustainability, green marketing and
maintain a carbon footprint.
20/02/16

STAKEHOLDERS
 Suppliers
 Employees
 Government
 Customers

ROLE OF STAKEHOLDERS

RECOMMENDED
STRATEGY FOR SONY
CORPORATION
New product development strategy
May help to Create more customer-satisfying
experience
Lead to creating Differentiated from others
Aid in offering compelling customer value
proposition

REFERENCES
Henry, S., 2012. Advances in microfluidics for environmental
analysis. Analyst. 137(1). pp.24-34.
Higgins, D., Omer, T.C. and Phillips, J.D., 2015. The influence
of a firm's business strategy on its tax
aggressiveness. Contemporary Accounting Research.32(2).
pp.674-702.
Hoejmose, S., Brammer, S. and Millington, A., 2013. An
empirical examination of the relationship between business
strategy. International Journal of Operations & Production
Management. 33(5). pp.589-621.
Malerba, F. and et.al., 2015. Dynamics of Knowledge Intensive
Entrepreneurship: Business Strategy and Public Policy.
Routledge.
Morris, M. et.al., 2015. Is the business model a useful strategic
concept? Conceptual, theoretical and empirical
insights. Journal of Small Business Strategy. 17(1). pp.27-
50.
.

THANK YOU