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Case Study: Crowne Plaza Hotels

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Added on  2020-12-26

Case Study: Crowne Plaza Hotels

   Added on 2020-12-26

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RESEARCH PROJECT
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Table of ContentsTITLE .............................................................................................................................................3CHAPTER 1: INTRODUCTION....................................................................................................31.1 Overview of the research......................................................................................................31.2 Factors that contribute to the process of research project selection.....................................31.4 Research aim & objectives....................................................................................................31.4 Produce a research project specification...............................................................................41.5 Time scale.............................................................................................................................4CHAPTER 2: LITERATURE REVIEW.........................................................................................51.3 Critical analysis.....................................................................................................................5CHAPTER 3: RESEARCH METHODOLOGY.............................................................................7CHAPTER 4: DATA ANALYSIS..................................................................................................8CHAPTER 5: CONCLUSION AND RECOMMENDATIONS...................................................205.1 Conclusion...........................................................................................................................205.2 Recommendations...............................................................................................................20REFERENCES..............................................................................................................................21.......................................................................................................................................................23
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TITLE To ascertain the importance of performance appraisals system for increasing employeemotivation in hospitality industry. A case study on Crowne Plaza hotel. CHAPTER 1: INTRODUCTION1.1 Overview of the researchPerformance appraisals plays a vital role in motivating and encouraging employees to doany task or activity at workplace. Its a systematic evaluation of employees' performance and torecognise their abilities for future growth and development of business organisations. Thepresent assignment is based upon the impact of performance appraisals systems on employeemotivation (Manzoor, 2012). Crowne Plaza hotel is the chosen organisation in this presentassignment; its a UK based leading hospitality organisation which provides accommodations andhotel services to people. The prime objective of the company is to attain and retain its employeesby giving them maximum job satisfaction. Along with this, business associations acquire severalperformance appraisal techniques in order to provide staff members a big picture of theirperformance and decide their pays on the basis of same. Every year highly performed employeesget appraised in respect of salary as well as designation; it improves employee motivation andretain them for long run. 1.2 Factors that contribute to the process of research project selectionThere are several factors which contributes in selection research project selection. As dueto competitive aura, every firm wants to attain and retain its employees for long term and alsoimproving their performance level. It helps in increasing production level and supports to gainhigh competitive edge. 1.4 Research aim & objectivesResearch Aim - To ascertain the importance of performance appraisals system forincreasing employee motivation in hospitality industry.Research objectives: - To identify the significance of performance appraisals within working environment. To explore main methods or approaches of performance appraisals system in CrownPlaza Hotel.
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To study about the impact of performance appraisals upon employees motivation.1.4 Produce a research project specificationIntroduction – It is an initial stage of research project which signifies the theme on whichentire project report is based upon.Literature review – Its a theoretical framework that involves viewpoints of variousauthors thus to arrive at better conclusion. Research methodology – It encompasses several methods and techniques which are goingto used in completion of research project. Data collection – Data is collected from various sources, i.e. primary and secondary. Data analysis – In this, gathered information is evaluated by considering a group ofpeople. Recommendations and conclusion – At this time, researcher is required to give certainsuggestions thus to make an effective strategy. 1.5 Time scaleActivities/ weeks123456789101112Research proposalDetermining research aimsand objectivesPrepare research questionsLiterature reviewResearch methodologyQuestionnaireData analysisConclusion RecommendationsFinal submission
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CHAPTER 2: LITERATURE REVIEW1.3 Critical analysisTo identify the significance of performance appraisals within working environment According to Kehoe and Wright, (2013) there are several performance appraisalstechniques which must acquired by business organisations to motivate and inspire employees. Performance feedback: Many of workers are very much interested in knowing that howthey are doing their work within the company as well as how they can improve more for future.Effective feedback aid in improving workers future performance. It provides motivation as wellas satisfaction to workers. Transfers: It is very helpful for taking the decisions of transfers. It consists changes injob duties as well as it is necessary to identify the workers who can take these duties. Layoff decisions: It is an better way of taking a decisions of layoff. Workers are asked tolayoff, if requirements arises. If employee having a no appraisal, then there are chances thatemployees who is best within divisions my be laid off. Career development: In this, organisation enable supervisors to counsel as well as coachworkers for developing their career as well. Human resource planning: In this process of performance appraisal it aid in planning ofHR. Current as well as accurate appraisal data of some workers aid management in taking properdecisions for future employing. Without knowledge they are capable for transferred, demoted,promoted, terminated or laid off, management is not able to make employment future plans. To evaluate various performance appraisal techniques used through Crown Plaza hotelWith the viewpoint of Daley, (2012) performance appraisal is refer to measure as well asevaluate its workers achievements as well as behaviours. It is an review of workers by theirmanagers where they evaluate the performance weakness as well as strength are find out. Itprovides the workers opportunity to reflect their responsibilities. It is also evaluating theparticulars behaviour, personality, attitude and job profile stability. Some of performanceappraisal methods are given in detail below: Assessment centre method: Main aim of this approach is to analyse the applicants withinsocial conditions. It is very useful for assessing supervisors, who deals with managers,peers and subordinate for daily enterprise. It aid managers to understand the individualand workers capacity within social settings.
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Behaviourally anchored rating scale: In this modern era, this techniques is recentlydeveloped. It is claimed that this approach is one of more equitable strategy as comparedto other methods. It is more costly than others but it mainly guarantees effectiveness aswell as precision. Critical incident technique: It is mainly same to the essay evaluation approach. It consistsin making statements which describes both reactions negatively and positively as well tomotivate worker at their working environment. It is not used only for performanceappraisal but also used in interviews of jobs. Essay evaluation: This approach is an effective as well as affordable manner ofappraising workers mainly in starting of business. It is less structured as well as providesthe opportunity of appraisal to explore as well as describe shortcomings of workers thatrequire to be worked. It is far less typical to do comparison with others approach. Impact of performance appraisals upon employees motivation.Motivation can be given to employees through many ways because it plays an essentialrole when it comes to hit targets of companies. Crown Plaza Café is doing business at domesticlevel it is required for them to develop products and services right on time according to needsand requirements of customers.It is mandatory for Crown Plaza Café to keep on serve their employees with manybefitting policies and in context to this, performance appraisals of staff employees can beconsidered as the best type of strategy that may aid them in attaining goals and objectives righton time. With the help of this, employees of this café can be filled with full of motivation. Thiscan only be done if their employees will keep on delivering high performance on a regular basis.Through this only targets can get attained in much effective and efficient manner. When anemployee sees his goals clearly defined, his performance challenges identified and careerdevelopment solutions in place to help advance his career, the effect is to motivate the staffmembers. Through this it has also been located that, motivation can be delivered to othermembers as well and through this, they start performing really very well.
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