Design a Research Proposal for a Project on Uber
Added on 2020-10-01
9 Pages3076 Words352 Views
College:HRC/OAK/WHCTutor Name:Naomi DouglasModule Title:Introduction to Research MethodsModule Code:4FBS1352Assignment Format &Maximum Word count:A Research Proposal Assignment Weighting:40 %Coursework Submission:Date:w/c 25/10/2020Time: 23:30Method:via studynetMaximum word count:1200 (+/-10%)Internal Moderator:Approved Date:Cross College Moderation:Approved Date:External Examiner: Approved Date:Module Board name and date: Assessment Criteria Learning Outcomes: Knowledge and Understanding tested in this assignment:Distinguish between the various stages of undertaking researchLearning Outcomes: Skills and Attributes tested in this assignment:Successful students will typically:Develop research skills based on specific requirementsCompare and contrast the strengths and weaknesses of a variety of research methodsInterpret how to draw conclusions from research data/ findingsFeedback /Marking Scheme for this AssignmentPerformance will be assessed using HBS Grading Criteria and Mark scheme.Guidance for improvement will be given in writing on the Assessment Feedback Form oron the Canvas Feedback Form within 4 weeks of submission.Assignments submitted up to one week late will receive a maximum numeric grade of: Levels 4, 5 and 6 (UG) – 40 Plagiarism offences will receive standard penalties.Detailed Brief for Individual AssessmentThe title of the assignment.Research Proposal Description of the assignment: Design a proposal for a particular project [this must be pathway specific].(General Business and Marketing)
A PRUDENT BUSINESS MODEL OR A BAD NEIGHBOUR? – ‘How UBER has disrupted the London taxi industry’. Coined as the global app-based cab company who turned the smart phone into a remote controlfor Uber cabs, an organisation that provides customers with a frictionless customer experience. Uber has fought for its right to operate in London, after overturning a ruling by the Transport forLondon not to renew its license, much to the dismay of Black London cabs. (HR)GIG-ECONOMIES: ARE ZERO-HOUR CONTRACTS FLEXIBLE OR FRIVOLOUS? – ‘Analyse the legal and / or moral implications of contractual terms at UBER. Uber drivers won the right to be classed as workers rather than self-employed. With zero-contract hours, instead of a salary, workers get paid for the 'gigs' they do, like a food delivery or a taxi journey. In the UK its estimated that five million people are employed as independent workers like this. That affects things like getting the minimum wage and holiday pay.(Accounting)UBER EXPANDS ITS REVENUE STREAMS BY ENTERING NEW MARKETS– ‘An examination of the Uber Business model and it’s financial revenue streams’ As of 2019, Uber is estimated to have 110 million worldwide users a 69.0% market share in the United States for passenger (taxi/minicabs) transport, and a 25% market share for food delivery (Statista 2018). Uber has been so prominent in the sharing economy that the changes in industries as a result of it have been referred to as uberisation, and many startups have described their products as "Uber for X’Your written Proposal must include all items in the bullet points below, references, plus an action plan in the form of a Gantt chart to be placed within your appendices.Content of the proposal1.Project title2.Background3.Research aim or questions and research objectives4.Research Methodology5.Timescale6.Resources7.Constraints8.References - Give full details, following CASE Harvard Referencing guidelines.9.Appendices must be linked within the body of the proposal.Approach/steps to follow: This proposal should be logical, and well-researched using Harvard ReferencingContent of the proposal
−Set out the proposal in a business report format with a front page, contents page and page numbers.−Sections to include Introduction, Objectives, Methodology (both primary and secondary), Timescale, Challenges and Limitations and References and Appendices (for supplementary information including a Gantt chart).−Proposal to be written in the third person passive voice (no using I, my, we, our in your writing)−Identify suitable Specific, Measurable, Achievable, Relevant and Timed (SMART) objectives for the research project in light of what the proposer wishes to achieve and explain how these are SMART −Identify the principle activities for the research project in light of its objectives and show these appropriately sequenced in a Gantt chart (EXCLUDED FROM WORD COUNT).−Describe the principle activities in words, explain the timing with reference to the Gantt chart−Should include an example of primary research such as; a Survey/questionnaire, Focus group/ interview etc. (EXCLUDED FROM WORD COUNT).−Provide an reference list with a minimum of 10 academic sources.Word count: 1200 (+/- 10%) Although your proposal will consider, specify and justify primary research that would be suitable to this research, you are NOT required to conduct any primary research for this module.It is essential: That each of the sections are covered (if not, there will be zero% for that section)Show ability to describe theoretical concepts and then use examples as illustrations.Do not make unsubstantiated assertions, references must back up your in-text statementsUse Harvard Referencing throughout this report, linking theory to this practical business example.Tips: Read and use a range of recent academic resources, e.g books, journals, websites for industry publicationsDo NOT use Wikipedia/ website references aloneParaphrasing others’ views and give the relevant source, is generally better than using direct quotesCheck grammar, use UK spelling and try to use PEEEL to structure your main paragraphs. Refer to CASEEvidence of independent thought and original applications may improve your markUse Ariel Font size 12, double spacing between paragraphs.As this task is worth 40% of your Module, it is expected that it appears worthy of 30 hours work.Student Support and GuidanceHBS provides a range of resources to help you excel in your coursework.Do you know that...Our Centre for Academic Skills Enhancement (CASE)willsupport you in improving yourassignments, study habits, and academic English for business. Please visit their site or drop-in to M030.Our Online Librarywillconnect you with premium resources to improve your research and
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