Communication in Business Environment
Added on 2020-06-04
11 Pages3328 Words286 Views
Communicate inbusinessenvironment
Table of ContentsINTRODUCTION...........................................................................................................................11.1................................................................................................................................................11.2................................................................................................................................................11.3................................................................................................................................................11.4................................................................................................................................................21.5................................................................................................................................................21.6................................................................................................................................................21.7................................................................................................................................................21.8................................................................................................................................................31.9................................................................................................................................................3TASK 2............................................................................................................................................42.1................................................................................................................................................42.2................................................................................................................................................42.3................................................................................................................................................52.4................................................................................................................................................52.5................................................................................................................................................52.6................................................................................................................................................62.7................................................................................................................................................6TASK 3............................................................................................................................................63.1................................................................................................................................................63.2................................................................................................................................................73.3................................................................................................................................................73.4................................................................................................................................................73.6................................................................................................................................................8CONCLUSION................................................................................................................................8
INTRODUCTIONCommunication is simply the act of transferring information from one place to another.It's nearly impossible to go through a day without the use of communication (Castells, 2013).Communication is sending and receiving information between two or more people. The personsending the message is referred to as the sender, while the person receiving the information iscalled the receiver.1.1External: This type of communication is varies largely on what the business wants/needsfrom its external audience. In terms of investors, a company would be more honest with figuresthan it would with customers/consumers, i.e. margin profits or company performance, in order tosecure money from individuals (Cavusgil and et. al., 2014). Similarly, with regulators companieswill be honest in terms of relevant documents/information due to avoid legal issues.Internal: Communication internally can be less formal due to familiarity betweenmembers of a team if between colleagues. However, it is typically informative in nature, i.e.regarding sales processes, business requirements/needs, or performance.1.2Berlo’s Model (1960) further alters Shannon and Weaver’s model: stressing therelationship between the sender and receiver of messages by highlighting the communicationskills and perceptions which allow people to encode and decode messages as they do.Shannon and Weaver Model Of Communication (1948): This is one of the earliestmodels of communication and lays out the process of conversation to evidence what could gowrong from ‘source’ to ‘receiver’ as a message is ‘encoded’ and ‘decoded’ by two people.1.3Face-to-face: Meeting external stakeholders is an important way to create a relationshipwith important business relations (Crews and Stitt-Gohdes, 2012). People create theirperspectives of others through body language and therefore meeting clients in person can create alasting impression which supersedes relations with others forged over telephone calls or email.Telephone: Telephone calls are one of the most common forms of communication used inbusiness. In my work this is one of the most valuable forms of communication as by using tone Ican ensure clients/candidates understand the messages discussed, as well as ask more questionsfor quick and comprehensible answers helping me in my work.1
1.4When deciding which communication media to use it is important to consider whatmessage you are trying to get across/receive. For large amounts of information email is the bestchoice as it is able to hold a large amount of written text and some documentation (Daim and et.al., 2012). When looking to describe and to discuss, telephone or face-to-face are better choicesas they allow the use of senses within conversation i.e. tone (hearing), body language (visual), aswell as ensuring the understanding of both parties due to quick feedback. Telephone calls aretypically better when looking to discuss large amounts of information or to save time. 1.5Business communications are important to the impressions made between internal andexternal stakeholders as well as the messages expressed. A key example of this in my role wouldbe email communications I use to first introduce appropriate candidates to roles. These emailsmust be engaging, as to grab the attention of the reader, structured comprehensibly to includekey information, formal in nature and written in good English including spelling and grammar asto make a good impression and a clear message for the reader (Gardner and Laskin, 2011). Ifunclear of details, a candidate may be turned off by a role or time may be wasted clarifyinginformation typically appropriate candidates will get a lot of emails/messages daily and so it isimportant that time is spent making it clear for them to assess if they should return contactthrough the structuring and content of the first email sent to them.1.6When planning and structuring different communication media it is important to considerhow the message you are offering will be taken in. A key consideration is the ability of thereceiver to take on your message i.e. your message should be clear for a reader who may findreading English difficult who might have English as a second language or suffer from a readingdisability (Hsu and et. al., 2012). Consequently, it is important to make sure that any message isas succinct as possible only relevant and necessary information included within emails orconversations. Other considerations include the formality of language choices involved inportraying ideas, i.e. conversations with clients, and the desired outcome of communication.1.7Difference in perception: Over the phone and particularly over email it can be difficult toensure that the receiver has understood a message as intended, furthermore, they can disagree on2
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