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Communication in Business

   

Added on  2020-11-30

5 Pages1883 Words87 Views
Communication can be described as a “social glue” that keeps organization together (Alvesson,2002).it is also known as the nervous system of the organization(Davis,1953).there are two types of communication verbal and non verbal communication which means that it is not necessary that communication should be done with sound it can also be done in silence. This essay will talk about the importance of communication in business, communication blunders in business and ways of communication. Communication is a vital tool for the success of organization. Effective communication plays very important role in business, not being able to inform the right thing in a right way can be costly. Communication has four basic functions: control,motivation,information and emotional expression.(Tourism and Hargie 2017).communications in the firms can be done through electronic mail,letters,press etc (Hargie2016) communication failure can cause dissatisfaction, trust, stress(Basteen,1987,Malmein,2007). Effective communication always requires effective listening, zeno (in Godefroy and Clark, 2000) argues that “we have two ears and one mouth to listen more and speak less. Many communication blunders occur due to unresponsive and talkative listeners. Every firm must be customer oriented even in marketing communication companies must take care of customer emotion and wants. (Wernerfelt 1994a).Marketing communication is very important in any business. It plays an important role in promoting brands and products. It helps to provide information to the customers whose purchase decision is risky. Customers who are brand loyal are more receptive to non informative advertising.(Krugman 1965;Leclerc and little 1994;Petty, Cacioppo, and Suman 1983 ) .communication skill is something that a person or business must have , without proper communication organizational goal cannot be achieved. Organizational activities are not possible without effective communication. Even the college graduates should be able to communicate with confidence before entering organization. Poor communication skill will not help in controlling the administrative tasks. Organizations are now competing in global context so effective communication skill is must to outperform the competitors. There should be good communication inside the organization to make a effective marketing communication. Even the low level employee can give the best marketing idea so the subordinate must be liberal to all the employees to bring the best for the company. Morley et.al(2002.p.69) stated that” organizations having
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effective communication have positive work environment and are more likely to achieve their goal. Communication contributes higher job satisfaction. Effective communication is important for various reasons. The key element of communication is (Hargie 2004) communicators (people involved), goals (what they are trying to achieve), message (verbal and non verbal message), channel (written, face to face), feedbacks, context and effects. Every day in every step in our life, where ever we go we need effective communication. It is a process that goes until the grave. Hence communications must be done clearly and efficiently. As it has great impact in companies. There must be effective between administration, employee’s sellers and buyers. Effective communication is important for business managers and team managers to reach the goal. Effective communication helps to motivate employees, impress the clients, and in removing controversies. Channel means direction where information moves. The art of effective listening, speaking, reading and writing skills defines the quality of communications in business. The study of communication is very important. A person communication skill effects both personal and communicational effectiveness (Burn 2010; summers, 2010) the problem in any element of communication can effect a lot in organization communication. Big corporations make communication blunders, clients and employees. for example in year march 8, 2014 Malaysian airline flight 370 carrying 227 passenger and 12 crew member flying from Kuala Lumpur to Beijing was disappeared mysteriously . No one till date knew where the airline is and the reason behind the disappearance of the airline. The disappearance of airline is connected with sentiments of lots of people. But right after the incident twitted “want to go somewhere but don’t know where?”For its promotional campaign trying to appeal travelers the sense of adventure. But the tweet was badly criticized by the people as it was not the right way to promote at that particular time. As the airline was disappeared with many people it was a sad moment it was the time company should apologize for its service and tweet the words of sympathy rather than that. It was no way adventure but a very worst incident. Moreover the company was in critical stage for its service so the company employees should have talked with exports before tweeting. They should not have been that careless regarding the incident as it was no way a fun incident. Similarly the company should have thought from customers perspectives. How would they react, will it be
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