Communication Plan At Workplace Assignment

Running head: COMMUNICATION PLAN
Communication plan in Fast Track Couriers
Name of the student
Name of the university
Author Note:

COMMUNICATION PLAN
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Table of Contents
Part 1. Review of simulated workplace- Fast Track Couriers:........................................................1
Part 2. Development of a survey to gather feedback from employees:...........................................2
Part 3. Meeting with a union representative:...................................................................................3
Part 4. Drafting of communication plan and overall project plan:..................................................5
Part 5. Meeting with the general manager:......................................................................................6
Discuss the needs of the shareholders:........................................................................................6
Discuss creative technique, activity or tactic to be used to gain and acceptance:.......................6
Anticipated possible resistance by this stakeholder and promotion plans for acceptance:.........6
Part 6. Development of plan for a 15-20 minute session for truckers:............................................7
References:......................................................................................................................................9

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Part 1. Review of simulated workplace- Fast Track Couriers:
A review of the case study pertaining to Fast Track Couriers revealed several facts about
the company. Fast Track Courier was a courier services provider delivering medium and large
sized containers based in New South Wales. The main business of the company was centred on
Sydney and operated under the leadership of the general manager who also functioned as the
CFO. The firm used trucks which were operated by two drivers. A review of the case study
revealed that the management of the company aimed to expand its fleet by 8 trucks in order to
expand its serviced area into other places in New South Wales and in order to enjoy an increase
its profits by $200000 the following. The case study analysis revealed that in order to achieve
these two business aims, the company aimed to deploy one driver per truck in order to able to
operate the 8 new trucks which it would acquire without having to acquire any new driver. The
trucks would be provided with automatic lifting systems to lift containers which would enable
one driver to operate them. A review of the case study also revealed that these future business
strategies met with resistance from the drivers due to the faulty communication strategies which
the management of the company practiced. The management of the company communicated
with the in-house employees using emails whereas it used newsletters to communicate with the
drivers on monthly basis. This disparity in the very communication methods used to
communicate with the back office employees and the employees made the later less related to the
company. The drivers considered their own team as the only team and did not feel related to the
company. They as a result resented and resisted the changes regarding management of the fleet
of trucks. In fact, they were ready to obtain support of the union in order to prevent the
management of the company from bringing about the changes. The outcome of the review led to
uncovering of two required strategies which the management of Fast Track Courier needed to

COMMUNICATION PLAN
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materialise in order to bring about the changes pertaining to expansion of the fleet and
deployment of drivers. The management should first of all, change its existing faulty
communication plan and form as well as implement a uniform communication plan which would
run through the length and breadth of the hierarchy including the drivers who were lowest in the
rung. The second strategy which the management should achieve would be obtaining support of
the stakeholders including the drivers and leaders of the union. Successful implementation of the
communication plan would pave way for successful implementation of the business expansion
plan.
Part 2. Development of a survey to gather feedback from employees:
The following are the survey questions which would be put before the employees to gain
their feedbacks on the present and future strategies of Fast Track Couriers, especially the
communication plan:
Questio
n nos.
Questions
Y
es
No
Ma
y be
Declined
to answer
1
Do you think it is important for business
organisations to undergo changes?
2
Are are you satisfied with the leadership style in
practice in Fast Track Couriers?
3
Do you think the business objectives of expanding
the existing fleet of truck and deployment of one
driver per truck would result in increase in profits?