Conference and Banquet Management Assignment
Added on 2020-11-12
16 Pages3398 Words231 Views
CONFERENCE ANDBANQUET MANAGEMENT
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Size and scope of conference and banqueting sector............................................................11.2 Analyse the factors that have influenced it's development...................................................2TASK 2............................................................................................................................................32.1 Asses the key strategic and operational issues......................................................................32.2 Performance and quality review methods used by conference and banqueting industry......4TASK 3............................................................................................................................................53.1 Discuss factors to consider while organising an off site conference or banquet .................53.2 Key menu planning considerations for conference and banqueting events..........................5TASK 4 ...........................................................................................................................................64.1 Ergonomic considerations for a given conference or banquet .............................................6CONCLUSION ...............................................................................................................................7REFERENCES..............................................................................................................................10
INTRODUCTIONUnited Kingdom is a developed country in conference and banquet sector. There is ahuge scope in this country for this sector (Davis, and Et. Al, 2018)(Seal, and Mattimoe, 2017).This sector provides seminar places for gathering of people that includes food and drink services.The conference and banquet industry focuses on several issues related to environmentalproblems, food, social, budget, decoration, accommodation, special techniques. There arevarious strategies followed in this industry like performance evaluation, pricing, booking diary,maintenance of records, database management, security issues, etc. The following project isbased on “Marriot hotels”. This is a catering company of UK. This report includes scope and sizeof conference and banqueting sector and it explains key strategies and functional issues. TASK 11.1 Size and scope of conference and banqueting sectorThe size and scope of the conference and banquet industry is essential factor forattracting investors and getting funds for this sector. The factors which are included in size andscope of the conference and banquet industry are ownership style and their orientation andservice offered by them. There are following classification of conference and banqueting sector-Scope- The conference and banqueting industry is making big profits and increasing the UKeconomy. Customers should be satisfied by giving them appropriate services of hospitalitysector. The hospitality management ensures to provide effective services to customers and clientsand increase loyalty (Yang, Yu. and Wang, 2016). In present scenario, hospitality facilities areconsidered as celebration of different events, occasions, festivals, ceremony, anniversaries,wedding, family functions, etc. the conference and banquet sector is growing fast and variousevents are conducted in different locations. Quality services are provided to customers by thiscatering firm of UK Marriot Hotels. The appropriate and good services offered by this companyattracts customers towards their hotel facilities. The scope of this sector is helping otherindustries like bar, restaurants, cafes to develop. There are around 40000 guest houses and hotelslocated in United Kingdom. This sector of industry has approximately 1.5 million people servingin more than 130000 private and public properties. There are great opportunities of this sector inUK. 1
Size- The conference and banquet industry is present in small, medium and large size. In thissector, size of the company can be divided into number of guests who are attending events,meetings, occasions , etc. The size also depends on area and number of conference and meetingconducted in the specified time. A large size is required for gathering or meeting of 5000 to10000 people which is easily be conducted in “Service on a plate” company. 1.2 Analyse the factors that have influenced it's developmentIn the conference and banqueting sector, there are a number of components affectingdevelopment and growth of organisations and components (Kosmieja, and Paslawski, 2016).Therefore, it is essential to analyse different elements for decreasing risk and improvingoperations of conference in an effective manner. In the hospitality industry, propercommunication system is followed for dealing with various issues like political, social,economical, licensing, lightening, sound system, crowd control, etc. All these factors directlyimpacts on services of conferencing and banqueting services both negatively and positively. Thisindustry formulates various strategies and policies for maintaining advantages of sustainability.These factors are described below- Environmental – The development of this sector should be environment friendly. Thissector should ensure to determine impacts on development of environment in case ofimprovement in infrastructure. Moreover, room layout liaison should be followed, policies formaintaining room layout in appropriate manner and requirement of guests. It is required forconference and banquet industries to develop license. Political- This factor cannot be controlled by management of the company. This has adirect impact on operations of business. If any political issue occurs then it is not possible toconduct meeting and conference at that location. It includes policies, tax policies, processes,authority stability etc. Technological- This sector focuses on the development of technology. The companies ofall sectors must work according to latest technology for grabbing attention of customers andincrease sales of the company (Pantelidis, 2018). The conference and banqueting sector requiresmodern technology to be used in their functioning. This industry requires development inlightening, room architecture, sound system, etc. for enhancing good experience of customers. In2
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