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Conference and Event Management Assignment - Four Season

   

Added on  2020-10-22

18 Pages4978 Words80 Views
Conference and EventManagement

Table of ContentsINTRODUCTION...........................................................................................................................3Main Body.......................................................................................................................................3P1 Examine the different categories and dimensions of events, using specific examples toillustrate the differences..............................................................................................................3P2 Using specific examples of different categories of events, discuss the features and currenttrends influencing the events sector............................................................................................4P3 Design an event layout to correctly set up a conference or event room to meet specificclient brief requirement...............................................................................................................6P4 Examine the additional services available within a conference or event environment andthe importance to provide them to meet specific client requirements for added value...............7P5 Explore the different management roles within the event industry, with reference to currentjob opportunities in the sector ....................................................................................................8P6. Skills and personal attribute require to work within Four seasons hotel .............................9P7. Measures required to provide a safe and secure event venue for guests.............................10Conclusion.....................................................................................................................................11References......................................................................................................................................12

INTRODUCTIONEvent Management itself means to manage the events, it organises the large scale eventssuch as weddings, conferences, birthday parties, formal parties etc., they will execute the planfrom start to end (Antonio Botín, Nicholas Campbell and Guzmán, 2015). Four Season is theInternational Luxury Hotels and Resorts having 100 hotels worldwide. This report containsdifferent categories of events and their current trends influencing this sector. This report alsoexplains the lay out plan for the correct set up of conferences or event and explains the differentmanagement roles of the event industry. Four seasons will provide all their facility for thesmooth run of an event. This report defines the appropriate measures taken for the safety foreveryone.Main BodyP1 Examine the different categories and dimensions of events, using specific examples toillustrate the differencesNow a days hospitality industry plays an important role in the life of individual as everyone ishaving stressful life and this industry Four Seasons Hotels and Resorts gives an internationalluxury hospitality.Example from international travel and tourism Olympic is one of the example of highly classified event that took place in various countries. Ithas increased number of tourist in country in which the event has been organized. This also helpscountry in increasing their gross domestic income and also help in economic growth (Dowsonand Bassett, 2015). Different categories of eventsSeminars and ConferencesSeminars and Conferences are very important and popular for the corporates as they haveto conduct the seminars for the employees for various times. They hold the meeting for thetargeted audiences and gives them relevant information through this(Pernecky, 2015). Seminarsare usually for the short time while the conferences have multiple sessions. These are usuallyorganised in the hotels like Four Seasons who gives the various amenities for conducting theseSeminars and conferences. Trade Shows3

These days upscale hotels are the first choice for the companies who has to demonstratetheir new products. Organisation attends the shows to generate the leads and negotiates thesponsorship rates for booth space, promotion of their company etc (Brown and et.al., 2015). FourSeasons provides these amenities to the corporates as they have ample of space to conduct thetrade shows smoothly. For example different types of exhibitions can also be held in the Fourseasons.Appreciation EventsFour Seasons allows hosting the event to spend informal time with their team in a non-traditional environment. They give the opportunity to learn more about the business priorities.This gives the platform to do employees appreciation by giving them reward in different wayslike Dinner, theatre, racetrack, evening cruises holiday party etc (Dowson and Bassett, 2015).For Example organization can host the events in Four Seasons as they need the space for togather all the employees and Four Seasons have the ample of space where the whole team canmanage and enjoy.Mega eventsIt can be defined as big event which is organised at international level which hasexclusive media coverage. Such kinds of events impact on economic development of country andboost tourism in the nation significantly. For example: Olympic is the mega event which wasorganised by special authorities and it had high level of media coverage (Jones, 2017).Business eventsThis is the type of event which is organised to achieve the specific target of corporation.Companies bring people together and develop relationship between them so that achievement ofthe firm can be shared among all. For example, Travelodge has organised event to introduce newproduct of company in front of consumers and other shareholders. This has helped the enterprisein making people aware with feature of new cosmetic product and has helped in raising interestof its investors (Kashef, 2015).Social eventsIt is the type of event which is organised to influence the lives of people and improvetheir wellbeing. For example: Thomas Cook has organised many health events in whichorganiser made people aware with the causes of disease and its symptoms. This helps in4

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