Managing Conference and Events

Managing Conference
and Events

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
P1 Dimensions and Categories of Events at Hilton Hotels.........................................................3
P2 Trends that Have an Influence on the Event Industries..........................................................5
Designing Event Layout..............................................................................................................6
P4 Additional Services Important for the Event at Hilton Hotels...............................................7
LO3..................................................................................................................................................8
P5. Management role within event industry................................................................................8
P6. Review of management skill and personal attribute for event industry................................9
LO4................................................................................................................................................10
P7. Approaches related to safe and secure event venue............................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
An event is described as a corporate, social or personal gathering of individuals for a
specific, collective purpose, at a location. The event organiser is required to choose the event
location and layout based on the type of event that is expected to take place and the number of
people attending (Park and Park, 2017). This report assesses the efforts required to manage
conferences and events at Hilton Hotels. Hilton Hotels is a multinational brand, comprising of
various resorts and full service hotels. It was founded in 1919, an astonishing 101 years ago and
currently operates from its headquarters in Virginia, USA. Having operated within the hospitality
industries for such a long time, Hilton Hotels has been able to expand its current operations to 85
different countries around the globe, operating 586 distinct establishments across six continents.
As Hilton Hotels is a successful and popular business within the hospitality industries, it hosts
numerous distinct events at its establishments.
MAIN BODY
P1 Dimensions and Categories of Events at Hilton Hotels
There are several categories and dimensions of events that take place within the premises
of hospitality business organisations such as Hilton Hotels. The main types of events that take
place at hospitality businesses can be categorised into four main categories private, corporate,
live and charity. The main types of events that take place at Hilton Hotels are as follows:
Corporate Events:These are the events conducted by business organisations for various
operations. These include the following types of events:
 Seminar: A seminar is a corporate event organised by a business organisation to impart to
the audience operational information that is relevant to the business. Seminars include a
single or a small number of speakers that address the audience on information that is
primarily dedicated to training and instructions, making the event academic in nature.
 Conference: Conferences are corporate events that host a significant number of speakers.
Conferences are aimed towards encouraging conversations by offering people a platform
through which thy can effectively articulate their opinions, views, experiences and ideas

(Beeton, and Morrison, 2019). Conferences can include keynotes, roundtable, interviews
and panel discussions.
Private Events: These are events conducted by individuals or families for their own private
needs and requirements. These include:
 Weddings: Wedding is a private event that can be hosted within the premises of
hospitality businesses such as Hilton Hotels. These tend to attract varying number of
individuals, dependent upon the needs and requirements of the bride and groom, with the
event manager needed to arrange for various additional services such as music, flowers,
food, decorations etc.
 Festival Gatherings: These are private events where numerous individuals belonging to a
particular religion or culture come together to celebrate festivals within the premises of
the hospitality business such as Hilton Hotels. These require specific decorations, food
that is culturally and religiously appropriate to the festival being celebrated.
Live Events:These are entertainment events that are hosted within the premises of hospitality
businesses such as Hilton Hotels and include:
 Music Concerts: These are events where music artists play live music to a select number
of audience within the hotel.
 Plays: These are live shows for entertainment in which various professional actors
demonstrate their skills through skits and plays for an audience
Charitable Events: These are events hosted with the primary purpose of generating funds for
charitable causes or NGOs and include:
 Charitable Auctions: These are auctions hosted within the premises of hospitality
businesses such as Hilton Hotels, where the sums generated by the auctioning of various
goods, items and products are donated to charitable causes or NGOs (Day,Van Niekerk
and Okumus, 2017).
 Celebrity Dinners: These are charitable events where celebrities come together for dinner
within the premises of hospitality businesses such as Hilton Hotels, with the intention to
raise funds which would later be donated to charitable causes or NGOs.