Managing Conference and Events

MANAGING CONFERENCE AND
EVENTS

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
P1) Different dimension and categories of the event...................................................................1
P2) Different categories event and its features & current trends that influence event sector......2
P3 Layout of conference..............................................................................................................4
P4) Additional services that available in the conference and importance for client needs..........6
P5)Different management roles in event industry reference to current job opportunity.............7
P6) Management skill and personal attributes that required in event to meet stakeholders needs
......................................................................................................................................................8
P7) Appropriate measures required to provide a secure and safe event venue for staff and
guests............................................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Event and conference management is the budget planning that raise the revenue
& improve the bottom line through a proven strategy. Such as emergency response of
planning, Food and beverage, logistic, Hybrid meetings, Registration, site negotiation
and selection. Exhibit coordination. In this report Hilton is taken. This report highlight
different dimension and categories of event and the features & current trends that
influence the event (Ahmad and Edwards, 2016). Also, the event layout that correctly
set up event and additional services that provide to meet client requirement. It also
reveals the various management roles within event and the management personal &
skill attribute that are needed for stakeholders requirement. Appropriate measures
provide for safe and secure event to guest. In this regard present report has been
prepared.
P1) Different dimension and categories of the event
There are various categories of event that are.
Conferences- It is often used by the B2B marketers. It needs lots of budget and
work, but the larger events also holds opportunity for huge profit. People plan to attend
event in advance and often calculate the manager budget under the training and
education (Anne, 2019). For example- The sponsor hall that are at inbound, where the
annual conference is run by the Hub spot, which provides the software for the marketing
and sales teams.
Seminar- In this event instead of the full conference, sometime Hilton chooses to
organize the half day event. Such seminar offers the similar advantage of conference
without large cost. For example Half-day event or seminar still provide the attendees
with multiple speakers. Which provide breadth knowledge in the short period, without
high price of the ticket as conference.
Event sponsorship- It is a one type of event marketing, but all sponsorship is
not an event marketing. For example- As by sponsoring the sports team. Where the
company logo is all over the place, also, including media wall, where coach has been
interviewed (Carley and Christie, 2017). In events sponsorship Hilton Hotel can sponsor
any events in return hotel’s logo is marketed without any interaction with audience.
1

Various categories of Dimensions are.
Mobile event- It takes place in various host cities & are mobile in the nature,
where normally it is standardized and regulated in event format with the help owner of
event property and try to leave the specific amount autonomy to local organizing event.
For example- Place events which are happened at the same space on continuous basis
& it becomes raising associated with place.
Micro event- It is a cinematic experience of the one person at time, each
comprising a table, microscope and small stage of mechanical (Fried, 2015). For
example- Webinars, internet radio, teleclasses, social media events etc. are example of
micro events.
Macro events- It is typically the organizing industry, where all budgeted items
are to be centralized for the hosting operation & strictly associated with event. For
example- Dinner party.
Mega events- It is often stimulus to the advance regional/city project of
government that event without that have happened at large stage or never. For
example- Football world Cup (Jain and Shahidi, 2019).
Live events: It is a type of an event which is broadcasted lives and is viewed live
by the public. It can be paid or free depending on the type of an event for example Live
telecast of award function.
Multi-site events: These events are complex to organize due complexity of
event operations. In these events broadcasting as well as risk assessment are being
centrally managed for examples World cup matches organized at different sites or
locations.
P2) Different categories event and its features & current trends that influence event
sector
There are various current trends that affect the event sector at different categories of
events are.
Conference-
2