Current Trends in Food and Beverage Sector in Hospitality Industry
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This document discusses the current trends in the food and beverage sector in the hospitality industry. It explores the impact of these trends on consumer choice and spending. The document also reviews the current food and beverage offer of The Fat Duck, a renowned restaurant, and provides recommendations for improvement.
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Consultancy for Tourism, Hospitality and Events TLH252 Project 1: Consultancy Report
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Table of Contents 2. The food and beverage offer are subject to numerous trends and these trends have an impact on tourism and hospitality businesses’ success and profitability. It is critically important for businesses to effectively respond to recent trends in the marketplace.............................................3 INTRODUCTION...........................................................................................................................3 MAIN BODY...................................................................................................................................4 Examine the current literature on key trends in the food and beverage sector in the hospitality industry........................................................................................................................................4 Reviewing current food and beverage offer of the chosen hospitality business........................7 Providing recommendations for improvement of their food and beverage offer........................8 Evaluate the impact of new food and beverage trends on consumer choice and spending.........8 CONCLUSION................................................................................................................................9 REFERENCES.............................................................................................................................11
2. The food and beverage offer are subject to numerous trends and these trends have an impact on tourism and hospitality businesses’ success and profitability. It is critically important for businesses to effectively respond to recent trends in the marketplace. INTRODUCTION Hospitality is considered as the industry which is concerned with different kinds of sub sectors. In all such kinds of sub sectors, the companies that are operating need to make sure that their operations need to derivation of maximum satisfaction from the customers. In this regard, one of the most prominent sub sectors of hospitality industry is identified to be food and beverage sector(Camilleri, 2019). Several categories of businesses pertain to food and beverage sector,inclusiveofpub, club,bar, restaurant,cafe,eatery,etc.Thebasicaimof these organisations is to provide diverse set of dishes which possess the capability of fulfilling the demands held by the people prevailing in the market place. The role of management in the same is acknowledged to be of significance while introducing changes in the premises of the companies. It is important for organisations to timely introduce changes and align themselves to the changing market trends so as to stay competitive. With respect to food and beverage sector, the trends do not just change in accordance with the products and services but also in terms of technology, systems, quality standards, hygiene standards, and many more. The hospitality business selected for carrying out this project isThe Fat Duck. This is the finest food and beverage organisation which received 5 Michelin Stars. It is physically present within the confines of Bray, Berkshire. This restaurant is renowned among people because of its 14 course tasting menu which presents quirky dish like nitro scrambled egg and a dish referred to as 'Sound of the Sea' that includes listening to an audio for experience along with bacon and egg flavour ice cream. The current report consists of literature review conducted upon key trends in F&B sector within hospitality industry and a review of F&B offer of the selected restaurant. Also, it comprises of evaluation of effects of new F&B trends upon consumer choices and expenditure. Lastly, recommendations are provided for the enhancement of F&B offer.
MAIN BODY Examine the current literature on key trends in the food and beverage sector in the hospitality industry. Hospitality industry is wide and is contributing a major part in the development and growth of economy. In addition to this, it is determine that hospitality industry is growing rapidly and consist of sector such as food and beverage, lodging, entertainment, event planning, transportation and so on(Camilleri, 2019). Along with this, hospitality industry also involves bars, hotels and restaurant as well. It is determine that one of the main objective of such industry is to provide quality and satisfied service to customers. If it is talking about food and beverage sector, it is one one the major part in hospitality industry and plays vital role in this sector. In addition to this, it is important for food and beverage companies to satisfy the requirements and make changesaccordingto themarket demandin order to gain success and growth at marketplace. It is analysed that in food and beverage sector the trends is getting changed according to the external environment such as technology, customers, market trends, market demand and many more. According to Snjezana Gagic, 2017, it is stated that every single individual in the world relies mainly on the food and beverage sector. With the increase in population and the demand of customers, the food and beverage industry is continuously adopt it in order to become more sustainable, energy efficient, health conscious and cost efficient as well(Vogelpohl, 2018). One of the common thing that is not changed in the food and beverage industry is customer requirement to get food safer, cheaper and faster. Thecurrent food and beverage trendsis discussed below: Automation: The adoption of automation in food and beverage industry is growing in order to improve production speed, quality control, overall productivity and labour shortages as well. There are various benefits gain by food and beverage industry due to automation and these are improved worker safety, end to end traceability, enhancement of efficiency, better quality control as well. It is determine that more than 70% of the activities of the workers perform in food service have the ability or potential for automation and is sometimes based on technical considerations(Cooper, 2018). In many of the restaurant, human chefs were transformed with automated cooking machines which have the ability to make at least seven meals within 3 minutes. In addition to this, robot powered restaurant is also opened that decline the number of
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service person in restaurants. It is determine that such automation also attract large number of people and increase the performance of food and beverage sector. Convenience: As per the international food information council food survey, it is analysed that around 52% of people said that convenience is a top driver at the time of buying food and for the baby boomers taste matters. The process of online booking and home delivery is increasing rapidly and changing the pattern of customers to buy food. Having an online option offer various options to customer at a single place only and also saves the time of customers. Heat and eat options, food trucks, meal kits, grocery home delivery, online ordering all allow to easily and conveniently get their orders in a proper manner(Durand-Bush and DesClouds, 2018). In addition to this, the number of food delivery applications is also increased rapidly and due to this the sales of restaurant such as Fat duck is increased in a rapid and effective manner. Meal kits are marketed to cheaper, healthier and convenient as compare to the traditional meal preparation. It is determine that around 70% of people in UK prefer to get food at their door step and using various applications for ordering food in a proper manner. According to the current scenario of food and beverage sector, convenience will be the key to grab the attention of customer and attain success in the marketplace. Authentic - Farm-Friendly organic & natural:There are millions of people who is struggle with high cholesterol, blood pressure, diabetes, obesity and many more. One of the main reason of this is unhealthy food and beverage. Nowadays, people are more concerned of their health and prefer to eat food products that is natural, organic and good for their health as well. It is determine that in UK one in three people follow a particular diet or an eating program. The large number of people are turning their buying behaviour to the nutrition labels(Timothy, 2018). They are eager to know what ingredients is contain in the food ad beverage and is food for their health or not. Most of the restaurant in UK is start offering organic, fresh and natural food and beverages in order to gain attention of customers and increase their level of sales in an effective manner. It also help restaurant like Fat Duck to increase the level of customer base and attain competitive advantage by offering something unique in market. Consumers are getting more aware of F&B which they put on their bodies that increase the efforts of food producers as well as restaurants to assist consumers in making healthy decisions(Ivanov and Webster, 2019). Moreover, it is analysed that consumers are making more research before buying any food and beverage. The smartphones also help them to easily and quickly search out nutritional and
ingredients information include in the food and beverage so now a days it is getting important for restaurants to put all the information online or on their websites in a proper manner so that customers choose their brand which has positive impact on sales and profitability of particular restaurants in an appropriate manner. According to the Katie Larrimore, 2019, the food and beverage industry is growing rapidly and for restaurants it is important to follow all the current trends prevailing in this industry. There are various current trends of food and beverage industry which are as follows: Zero-plastic packaging: Nowadays, people are more aware andconcerned for the protection of environment and for this they decline the consumption of polythene packs. In the food and beverage sector, the main focus is on zero-plastic packaging that not only safeguard environment but also satisfy people that they are using those things that is good and safe for their surroundings. It is determine that most of the restaurant in UK shift to zero-plastic packaging that is good for the environment(Jankowski, 2020). The restaurant such as Fat Duck find out the alternative of plastic that is grass paper in order to be plastic free. It help company to attract large number of people and enhance the sales and profitability level in an effective. It is analysed that this trend will be a major shift in food and beverage industry that has positive impact on protecting the environment and developing positive mind set of people towards brand. Quick fix prepared food:It is determine that one of the things that remain unchanged within the food and beverage industry is customer demand of getting food rapidly, easily and cheaper as well. The requirement of customer is not changed as they want all the type of food within short span of time. In addition to this, the preference of customer is changed as they prefer packed food such as bagged salads, instant fries and so on. This will change the way of restaurants in offering the food and beverage in a proper manner to customers which satisfy their needs and wants effectively and properly as well. Personalised Nutrition: The present age of modern technology allow consumers to chase aspiration and giving them personalised statistics on exercise, disease markers, eating habits and many more. Personalised option allow consumer to include the level of nutrient they want in their food and beverages which is good for their health and maintain diet ina proper manner. The people are more concerned of their health and this current trends will help food and beverage sector to gain higher growth within the hospitality industry(May, 2020).
From the above discussion of current trends of food and beverage sector, it is analysed that it is important for restaurant such as Fat Duck to adopt all such trends as it will help in attracting large number of people and enhancing market presence of brad in an effective manner. In addition to this, it also assist respective entity to increase the level of sales and deal with the changes take place in the demand of consumers prevailing at marketplace. Moreover, it will assist in sustaining in market for longer time and attaining competitive advantage at marketplace. Reviewing current food and beverage offer of the chosen hospitality business The Fat Duck's current food and beverage offer is reviewed in the present context of market as follows:- Cleanest offerings:In the wake of coronavirus outspread, a customer will be willing to visit the restaurant premises only when the organisation takes due measures to maintain the hygiene and cleanliness(Mitchell and Teti, 2020). In this relation, The Fat Duck has received 5 rating in terms of Food hygiene. The management as well as the employees are made aware of the need to keep the surroundings clean and hygienic. Thus, the staff focuses upon adoption of techniques which can result into fulfilment of customer demands related to hygiene maintenance. Superior quality offerings:The Fat Duck is known among the people for its high quality offerings. Owing to this, this restaurant received 5 Michelin Stars. Over the course of time, this restaurant has received a large number of awards like UK's top restaurants, Squaremeal award for Best UK Restaurant, Squaremeal Award for Restaurant of the Year and UK's Top 100 Restaurants 2018(Taylor, 2019). The list of awards imply the likelihood of people towards the offerings of The Fat Duck. This has largely been because of the focus of the entity upon maintenance of superior quality. Providing recommendations for improvement of their food and beverage offer The businesses such as The Fat Duck pertinent to food and beverage industry can take into due consideration certain recommendations for the improvement of its food and beverage offer:- Regularcheck-ups:Itisimportantinthewake ofoutbreakofcoronavirusthat restaurants like The Fat Duck carry out daily check-ups of their staff members as well as customers. This will help in early identification of symptoms within any person if expected to be affected by the virus. Also, it will build a strong image of the respective restaurant within the market place. More and more people will get influenced to visit their premise and savour the
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taste of dishes provided by The Fat Duck. Such level of trust when placed by the customers within the organisation would result into increment of revenues and profits of the entity in the long run. Employment of latest technologies:It is advised that the food and beverage companies such as The Fat Duck should carry out market research at constant intervals of time in order to identify potential technological trends. With this, the respective restaurant will be able to arrange funds and thereby take measures to apply and implement effective technologies and innovations within the organisational premises(Mulanovich and Kontoyiannis, 2018). This will enable more operational efficiency and higher revenues for The Fat Duck. Evaluate the impact of new food and beverage trends on consumer choice and spending It is evaluated that there is direct impact of current food and beverage trends on the buying behaviour and level of spending of the customers. It is important for restaurant and cafes to examine such impact so that they can make strategies accordingly and maintain their sales level in an effective manner. The impact on customer spending and choice of current F&B trends is given below: Authentic - Farm-Friendly organic & natural:It is determine that the choice of customers are now shift towards organic, fresh and natural food and beverages. They are ready to spent amount in order to consume quality food and drinks that is good for their health. In addition to this, if it is talking about customer choice, the people are now more aware and concerned of their health and such trend has positive impact on mind set of customer. This will help F&B sector to attain growth and development within a short span of time. Convenience: It is determine that customers can easily pay the amount if the service is provided to them wherever they want. Offering online orders and home delivery provide customers large number of choice at a particular place of time(Saito, 2018). In addition to this, it save the time of consumers and make it convenient to get food at their door place. If the customer get food at their home easily, they usually prefer this option which develop positive attitude and behaviour towards offering. It is evaluated that such trends increase the spending level of customers and develop positive mind set towards particular restaurant. Zero-plastic packaging:It is evaluated that such new trend of food and beverage sector has both positive and negative impact on consumer choice and spending. Providing paper packaging and grass packaging occurs high cost to company as compare to the polythene