This article discusses the concept of consumer behavior and marketing psychology in relation to FMCG products like biscuits. It explains the 5-step Consumer Decision Making Process model and how it applies to purchasing decisions. The article emphasizes the importance of understanding consumer behavior and marketing psychology for businesses to retain and gain customers in a competitive industry.

Individual Video Project

Create a 7-minute video discussing and critically analyzing a recent purchase of a fast-moving consumer goods (FMCG) product based on the 5-step Consumer Decision Making Process.

Discover the 5-step Consumer Decision Making Process for FMCG products like biscuits. Learn about consumer behavior and marketing psychology on Desklib.

Consumer Behavior and Marketing Psychology | Desklib

Consumer Behavior and Marketing Psychology

Marketing  Management -   Assignment

Psychology

Hartpury University and Hartpury College

Consumer Behavior and Marketing Psychology 2022 Case Study

Presentation

Consumer Behavior and Marketing Psychology Presentation 2022

This assignment analyzes the significant influence of online customer reviews and blogs on consumer buying behavior. It examines how consumers rely on expert opinions and recommendations found in blogs to make informed purchasing decisions. The essay also discusses the role of influencer marketing in driving consumer interest and purchases through social media endorsements. Additionally, it highlights the importance of brands managing their online reputation and leveraging social listening to understand customer perceptions and tailor marketing campaigns accordingly.

Influence of Blogs on Consumer Behavior

The report includes the buyer behavior analysis of Dove. It defines the need recognition of the customers and the information search comprising theoretical concepts with the examples. The alternatives have been also evaluated along with the purchase and post-purchase evaluation. The report recommends Dove to focus on demographic factors along with psychological and social factors to better understand buyer behavior.

Consumer Behavior and Marketing Psychology

Marketing Management - Assignment

Consumer Behavior and Marketing Psychology 2022 Case Study

Consumer Behavior and Marketing Psychology Presentation 2022

Influence of Blogs on Consumer Behavior

Buyer Behaviour Analysis of Dove: Understanding the Psychological and Social Factors Influencing Consumer Behavior

Consumer Behavior and Marketing Psychology : Coca-Cola company

Consumer Behavior and Marketing Psychology

Marketing Management - Assignmentlg...

Consumer Behavior and Marketing Psychology 2022 Case Studylg...

Consumer Behavior and Marketing Psychology Presentation 2022lg...

Influence of Blogs on Consumer Behaviorlg...

Buyer Behaviour Analysis of Dove: Understanding the Psychological and Social Factors Influencing Consumer Behaviorlg...

Consumer Behavior and Marketing Psychology : Coca-Cola companylg...

Marketing Management - Assignment

Consumer Behavior and Marketing Psychology 2022 Case Study

Consumer Behavior and Marketing Psychology Presentation 2022

Influence of Blogs on Consumer Behavior

Buyer Behaviour Analysis of Dove: Understanding the Psychological and Social Factors Influencing Consumer Behavior

Consumer Behavior and Marketing Psychology : Coca-Cola company