Contemporary Hospitality Industry: Types of Businesses, Operational Roles, and Contribution to Economies

CONTEMPORARY
HOSPITALITY
INDUSTRY

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK1.............................................................................................................................................3
P1. Different types of businesses within the hospitality industry. .............................................3
P2. Range of operational and functional departments................................................................4
P3. Contribution of the hospitality industry to local, national and international economies......6
TASK2.............................................................................................................................................8
P4. Range of different operational roles within the hospitality industry....................................8
P5. Skills required for the different roles in a hospitality industry and shortage of current
skills............................................................................................................................................9
TASK3.............................................................................................................................................9
P6. PESTLE of Marriott hotel.....................................................................................................9
P7. SWOT analyse of Marriott..................................................................................................11
TASK4...........................................................................................................................................12
P8. Implication of current and potential trends in the hospitality industry...............................12
CONCLUSION..............................................................................................................................13
REFERENCE.................................................................................................................................14

INTRODUCTION
Hospitality industry is concerned with various businesses which are developed for the
intention of satisfying customers needs and requirements. Company which is to be considered for
this report is Marriott hotel which has commenced its operations from 1927 and provides the
services of accommodation, dining, entertainment, etc. This report will explain the present
structure, scope and size of hospitality industry. It will concentrate on exploring present and
anticipated skill requirements in the hospitality industry. The report will review the internal and
external factors which has impacted upon the hospitality industry. This has also impacted the
current and potential trends which has a impact on the organisation.
TASK1
P1. Different types of businesses within the hospitality industry.
Hospitality industry is one of the most growing industry where the organisation is
involved in providing various products and services to the customers. The number of hospitality
is increased in last few years because people have become traveller and keeps on travelling for
different purposes. There are various types of businesses in which the hospitality industry deals
in. therefore, the following are the businesses in which Marriott will deal in:
 Lodging: This business of Marriott hotel is concerned with providing accommodation
facility to the customers. It means giving a place to sleep for a night or more in luxury
hotels, motels, hostels, etc.
 Restaurant: The organisation is involved in providing restaurant facility or business to
its customers where the customers can get the food of their choice. This comes under
food and beverage industry where the organisation is involved in rendering catering
services to the customers.
 Pubs, bars and night clubs: This is the another important business which is prevailing
greatly under the hospitality businesses. In this, the hospitality industry is involved in
rendering entertainment to the customers. Through this, the customers will be able to
dance and can also sit and enjoy the drinks with friends which will provide them relaxing
and refreshing time.
 Travel and tourism: It is very broad sector within the hospitality businesses where the
organisations are involved in serving transportation facilities to their customers like

trains, roads, airways, marine, etc. It helps in the movement of people from one
destination to another.
 Membership and events: Certain hospitality industry provides a membership of their
hotel for a year, 5 year or lifetime where customers can enjoy various services of the
company at free of cost or minimum cost. For instance, by owning a membership of a
hotel, customers can stay with hotel freely and the organisation can also involve various
like organising special events like new year event, Christmas events for the members.
P2. Range of operational and functional departments.
Operational and functional department is one of the most important department of the
hospitality industry. It helps in assessing various services to the customers which are directly or
indirectly is very important from the customer point of view. The Marriott will have 6 functional
and operational department in it. These department are also separated in terms of front of house
department and back of house departments.
In front house operation department, the Marriott will have to deal with higher level of
interaction and contact with the customers and guest. In includes room division where the focus
is given on housekeeping department, front office, reservations, etc. The another important
functional head is concerned with sales and marketing department which involves catering sales,
group sales, etc. The food and beverage department also comes under this which involves
restaurants, lounges, room services, conference rooms, banquets, etc.
In back house operation departments, the Marriott will have to deal with different
heads like human resource management, engineering and accounting. The human resource
management functional head will keep strong focus on hiring perspective and proper candidate
for the benefit of the organisation. This will be helpful in ensuring that the work which is to be
performed by the company will be done by the right people. The HR department will also work
effectively on ensuring the proper security and safety of their employees and customers at the
hotel. They will implement various laws that will assure the food which is to be served by the
hotel is free from contamination and is hygienic and healthy to eat. The engineering department
will be involved in maintaining the infrastructure of the hotel and ensuring that all the
equipments which are involved in the hotel works effectively and efficiently. It will also
concentrate on grounds keeping, and improvements of capitals. Lastly, the accounting