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Contemporary Issues in Travel Tourism Assignment

   

Added on  2019-12-28

14 Pages4771 Words132 Views
CONTEMPORARY ISSUESIN TRAVEL AND TOURISM

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Issues currently driving change in the travel and tourism sector..........................................11.2 Different types of current issues faced by tourist destinations.............................................2TASK 2............................................................................................................................................4Covered in PPT...........................................................................................................................4TASK 3............................................................................................................................................43.1 Analysing International Airline group business ability for responding towards changes....43.2 Developing strategies which helps British Airways and Iberia could respond to changes...53.3 Justification for the strategies for International Airlines businesses that could respond tochanges........................................................................................................................................6TASK 4............................................................................................................................................74.1 Impact of issues that drive change in the travel and tourism sector......................................74.2 Consequences of businesses failing to respond to market change........................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11

INTRODUCTIONIn today's contemporary world, tourism sector is growing at the faster pace. Tourist andtravellers are spending good percentage of their income on travelling activities. Various businessenterprises are involved in providing accommodation, catering, aviation and other essentialamenities to the travellers. They are generating higher profit margins and revenue as well asexpanding their market operations. The government authorities are also taking keen efforts inpromoting and advertising travel and tourism based policies. There is increased involvement oflarge corporate houses to promote various types of tourism like heritage tourism, green tourism,grey tourism, educational tourism and medical tourism (Knollenberg and et. al., 2014). Strategicplanning is conducted to attract tourist and also benefit them to acquire better experience andexposure to new places. The current report avails tourist market of UK and latest trends prevailing in citedindustry. Further, it describes one of the popular tourist destinations in world that is London. It isrecognised as an array of famous tourist attractions and one of the most visited place for tourists.It also specifies the number of impacts which are consequences of change in travel and tourismsector. TASK 11.1 Issues currently driving change in the travel and tourism sectorEvery industry tourism sector has also progressed along way with several changes andmodifications which are taking place at the constant rate. The industry is largely influenced bydifferent issues generated through external factors like political, social, economical, cultural andtechnological. The tour operating agencies, local communities and government authorities areinvolved in coordinating and adopting these changing trends (Le Serre and Chevalier, 2012).Their participation has made things easier and effective enough. It helps in adopting newtechniques and theories that help in increasing flow of travellers in the specified destination.There is need to assess entire set of issues which are of great importance to maintain attractionlevel of the place. Government authorities should be enrolled in determining effective plans and strategiesto develop knowledge about various issues arising in the tourism industry (Lima and Martins,2012). Proper research work by experts and professionals help to develop policies which seek

better interest of travellers. Efforts should be made to adopt the changes taking place inconcerned industry to gain greater profit and recognition. As mentioned earlier, London is a hubof tourist destinations and famous tourist agency Cox and Kings have addressed several issues inits tourist industry as well (Machlouzarides, 2010). Now, below are listed certain issues thatshould be carefully studied and adopted by the government and local authorities of London:Changing travelling preferences: With the course of time, taste and preferences fortravellers keeps on changing. Earlier, travellers used to visit London for purpose ofentertainment and recreational activities. But, nowadays several people visit destinationfor business and educational purpose along with entertainment purpose (Mahony andMorrison, 2013). There are several corporate offices developed that invites good amountof professionals to visit the place for meetings and conferences.Concentration on safety and security measures: Another recent issue addressed is relatedto political unrest or instability in the country. However, it is an international issue i.e.,terrorist attacks on streets of London (Stone, 2013). The terrorist activities are rising at agreater pace in the country which ultimately reduces interest of tourist and travellers.They are concerned about own safety and security and want to stay away from suchthreatening experiences. Addressing health issues: It is recognised that various health issues has been generateddue to increasing pollution and communicable diseases. In tourism industry, manytourists travel form one place to another so chances of spreading communicable diseasesincreases. The adaptability of safety and health measures provide better satisfaction,corporate commitment and greater confidence to all tourists visiting the destination(Trunfio, Petruzzellis and Nigro, 2016). Increased environmental awareness: With the increase in pollution and global warming,the government authorities of London are paying more attention on improving conditions.Various rules and regulations have been framed to be abided by travellers, travel agenciesand local communities so that it can maintain attraction level of various key touristdestinations. 1.2 Different types of current issues faced by tourist destinationsThere are several notable tourist destinations present in London such as London Eye,Buckingham Palace, Tower Bridge, Madame Tussauds, St. Paul's Cathedral and many more.

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