Business Context: Ryanair Case Study

Context of Business
(Ryanair Case Study)

Table of Contents
Table of Contents.............................................................................................................................2
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Performing the SWOT analysis of Ryanair.................................................................................3
Performing the PESTLE analysis of Ryanair..............................................................................5
Highlighting the main problems that are faced by Ryanair that requires immediate attention
with appropriate reasoning..........................................................................................................6
Proposing solutions to the problem identified using at least TWO management concepts and
theories.........................................................................................................................................7
Writing a short reflection report on my experience while writing this report.............................8
REFERENCES..............................................................................................................................10

INTRODUCTION
The business context encompasses thorough understanding of several factors that are influencing
the business and its activities from various different perspectives that includes decision is and the
ultimate goal of a company (Juntunen, Ahokangas and Nguyen, 2018). The business context is
used by organisations to identify the implications of the strategies are executed for the strategic
initiatives. The report is developed on Ryanair which is an Irish budgeted airlines headquartered
in in Dublin Airport, Ireland. the company was founded in in 1984 and commenced its
operations in 1985. The organisation has number of subsidiaries which are Lauda based in
Australia, Buzz based in Warsaw, Malta air based in Malta which is a joint venture of Malta
Government and Ryanair and last but not the least Ryanair UK. The report is a case study of
Ryanair swot and pestle analysis is conducted in order to understand the business context and
different factors that are implicating use impact on the decision making and goal achievement of
company. Once the problems are identified then appropriate management concepts and theories
are applied in order to provide a appropriate solution. And at the end of the report a reflection
paragraph is written for highlighting the experience while conducting the research for the report.
MAIN BODY
Performing the SWOT analysis of Ryanair.
SWOT analysis is a tool or a framework which is provided by the researchers and used by
marketers of irrespective organisation with the main and very important objective of identifying
the internal strengths and weaknesses of a company and identifying respective opportunities
present in the external environment according to the strengths and weaknesses. The what is
basically an acronym for strengths weaknesses opportunities and threats. The swot analysis of
Ryanair is conducted in order to understand and determine the potential problems faced by
organisation which are influenced by the different perspectives present in the internal and
external business environment.
Table 1.1 SWOT of Ryanair.
STRENGTHS WEAKNESS
 In the United Kingdom Ryanair is the
first low cost airline business model
which was established and therefore,
 Despite the fact that the organisation is
one of the most successful low cost
airlines and the largest in the United