Factors Affecting Development of Crowne Plaza in Hospitality Industry

This presentation covers the factors affecting the development of Crowne Plaza in the hospitality industry, SWOT analysis, current and potential trends, and external factors' impact on the industry.

The Contemporary
Hospitality Industry

Content
 Introduction
 Factors affecting development of Crowne Plaza
 Evaluation of the impacts of external factors on the development of organisations
 SWOT analysis for a hospitality business
 Implications of current and potential trends in the hospitality industry
 Ability of Crowne Plaza to develop products and services that will meet current trends
 Critical evaluation of how external factors impact on current and potential trends and developments in the hospitality
industry
 Conclusion
 References

Introduction
 The presentation includes the factors that affects the development of organisation operating
within hospitality industry and also include the SWOT analysis for hospitality industry.
 This presentation also covers the implications of current and potential trends in hospitality
industry.
 The chosen hospitality business for this presentation is Crowne Plaza.

Factors affecting development of Crowne
Plaza
 Political Factors: Brexit has influences the operational activities and performance of Crowne
Plaza as UK and European Union get separated due to which it become difficult for hotel to
enhance the profitability of business.
 Economic Factors: The financial crisis in UK can impact the hotel badly but also the high
demand in hotels and restaurant increases the profitability and growth of Crowne plaza.

Continue..
 Social factors: People are demanding organic and healthy food in UK, the new trend can
influence the performance of Crowne Plaza.
 Technological factors: The new technologies such as robots, Wi-Fi services, intercoms and
many other technologies are becoming popular which also create an impact on the
operational activities of Crowne Plaza.

Continue..
 Legal factors: It is important for Crowne Plaza to follow the guidelines and legislation of
country in which they are operating business so that they remain away from any legal
disputes and conflicts.
 Environmental factors: Hotels generally put increased pressure on environment due to the
need for fuel, water, lighting, etc. It is necessary for Crowne Plaza to reduce the negative
impact on environment also implement environment friendly practices in order to create
healthy and safe environment for customer.

Evaluation of the impacts of external factors on the
development of organisations
 The external factors play an important role in influencing the performance and profitability of
Crowne Plaza.
 It is important for the hotel to identify the external factors in order to overcome the challenges
and reduce the negative impact on organisation.
 These factors create a great impact on the profitability and growth of business due to which
hotel cannot achieve competitive advantage in Market.

SWOT analysis for a hospitality business
 Strength:
The strength of Crowne Plaza is
that it has wide geographical presence
having focus on priority market.

Continue..
 Weakness:
The weakness of Crowne
plaza is that they have no economic
hotel brand and also have poor
information security system.

Continue..
 Opportunity:
The opportunity which can be grab by
Crowne Plaza is to increase
international tourist travel and also
facilitate technological bookings.

Continue..
 Threats:
The threat for the Crowne Plaza is
sharing economy in hotel industry and
also increased dependencies on
intermediaries.

Continue..
 Through SWOT analysis, Crowne plaza can take
effective decision by using their strength to capture
the market and focusing on improving their weakness
in order to gain competitive edge.

Implications of current and potential trends in
the hospitality industry
Current trends
 Contactless service: For example, Crowne plaza
provide contact less service in order to prevent their
customer from disease.

Continue..
Current trends
 Unique experiences: Crowne plaza offers
mobile check-in and checkout services to its
customer.

Continue..
Potential trends
 Robot staff: In future, Robots will welcome
the staff, for example, they will help to carry
luggage, help to automate check-in and
check-out and also acts as a concierge.

Continue..
Potential trends
 Sustainable Hotels: Society is becoming
more concern about the environment,
Crowne plaza must look for eco-friendly
construction and waste management
practices.

Ability of Crowne Plaza to develop products and
services that will meet current trends
Crowne plaza must focus on implement latest
technology in order to attract more and more
customer towards the brand. Through updates
technology, the profitability and growth of
business increases.

Critical evaluation of how external factors impact on
current and potential trends and developments in the
hospitality industry
The advancement in technology can affect the performance of
Crowne Plaza, it is important for hotel to run with the current and
future trend. If Crowne plaza implements latest technology they
can enhance their performance and profitability. The positive
impact of external factors is that they bring new technology in
hotel. Negative impact of eternal factors is that it creates a huge
impact if technology is not implemented successfully.

Conclusion
 From the above information it is being concluded that there is a huge impact of external environment
on the performance and profitability of hotel.
 It is important to identify the externa factors and overcome the challenges associated with these
factors.

References
 Bowen, J. and Morosan, C., 2018. Beware hospitality industry: the robots are coming.
Worldwide Hospitality and Tourism Themes.
 Konovalova, E.E., Yudina, E.V., Ukhina, T.V., Lagusev, Y.M. and Zvyagintseva, O.P.,
2018. Methodological approaches to development strategies for the tourism and
hospitality industry enterprises. International Journal of Engineering and Technology
(UAE), 7(4.38), pp.277-280.

Thank You