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Desklib is an online library for study material with solved assignments, essays, dissertations, and more. It offers a vast collection of educational resources for various courses, including BM562 Project Portfolio at Regent College London. This portfolio must contain all the required elements, including a copy of the original brief, a detailed project plan, signed partnership agreement, meeting minutes, and more. The project title is Consulting in Practice, and the submission deadline is 3rd May 2021.

CW1 2020-21
BM562 Project Portfolio
Key information
Consultancy group
name
The
unkno
wns
group.
Consultancy group
members and student
ID numbers
1. xyz
2. abcas
3. your names
ID: 123456
ID: 123456
Client company name Regent
College
London
Client contact
.
1.
Supervisor name
Date of submission 3rd May
2021
Project title
Consulting in Practice

Submitted in part fulfilment of BM562 module projects

Submission Components
To achieve a pass this portfolio must contain all the following elements:
1. The Project Portfolio GROUP/INDIVIDUAL (80% Group Portfolio
and 20% Client Reference)
This assignment effectively encompasses the reporting of the management of the
whole project. You are asked to compile a portfolio of evidence to show how you ran
the project from inception to completion. This is highly prescribed in terms of the
tasks you need to accomplish and the evidence you need to provide.
TASK EVIDENCE
1 Copy of original brief provided by the client Taken from Blackboard
2 Exploration and agreement of brief,
expectations and outcomes of the project
following first meeting with
client
Meeting notes signed by
client
3 Detailed Project Plan with monthly updates Original plan plus two
monthly project
progress summaries
4 Signed Partnership Agreement Document
5 Minutes of all team meetings At least 3 sets of team
meeting minutes
6 Minutes of all supervisor meetings At least 3 sets of
supervisor meeting
minutes
7 Minutes of all client meetings change
8 Showcase evidence Photos, blog, video etc
9 Exploration and agreement of brief,
expectations and outcomes of the project
following first meeting with
client
Template is in this
document
10 CLIENT REFERENCE and
assessment It is your responsibility
to obtain this.
(This is worth 10% of the final mark of this
submission)
Template is in this
document
11 Group log of portfolio contributions Template is in this
document
12 Any further Appendices which add value to the
portfolio
Submitted in part fulfilment of BM562 module assignments

11 Each task must be completed. Make minor changes in sentence structure11 The overall portfolio will be marked according to the assessment criteria grid.11 The overall Portfolio will be assessed at 80% of the coursework 1 mark.
4 The Client Reference will carry 20% of the mark for coursework 1. Clients will
be encouraged to provide individual feedback
Submitted in part fulfilment of BM562 module assignments

Regent college is been inviting the students the individual can learn about new things. The main aim of
regent college is to establish an effective connection to the students. The normal age scope of the students is 18
to 35.
There are multiple course which is been provided by the college in order to enhance the overall
knowledge of the students (Long, 2018). The main aim is to improve is to build a string connection with the
students and boost their overall knowledge.
Regent college London is been providing the knowledge which enhances the knowledge and giving the
support to the students.
Regent college is been offering great education experience to the students which allows them to achieve
an effective growth in the future. The campuses are flourished an provides the unique experience to the students
which helps them to attain various skills and capabilities.
In Regent college the management and the teachers offers various opportunities to the students. There are
multiple associations which has join hands in order to improve the facilities and services (Brandi, and
Elkjaer, 2019). The education services has been also enhanced they have blended with the technology to
provide a never imaging experience to the students.
Submitted in part fulfilment of BM562 module assignments

Exploration and agreement of the brief from 1st meeting with client
Paraphrase some of it whenever possible
What is the problem(s) or issue that the client needs to address?
l The unknown boys consultancy has been collaborated with the regent college in order to
understand their following issues which is been described below:
l Launching New digital campaign
l The use of Technology to achieve great results
Why is s/he focusing on this problem?
l The client is launching the New digital campaign to improve the regent college brand image in the
market. They want to attract more numbers of students in the upcoming years and provide them
best experience in the campuses. This will help them the client to gain competitive advantage in
the market.
Further background information about the company/competitors/customers etc,
relevant to the problem
With the growing competition in the education sectors Regent college has been
known for providing the best education experience to the students. They are well
known in the community (Taminiau, and et.al 2022). There is lot of competition
which is been present in the industry. There are various colleges which is giving tough
competition it includes college of north west London, Harrow college etc.
Key deliverables/What would be a ‘successful’ outcome for the client, by the end of the
project?
The key outcome is to provide the essential services to the client which
helps them to fulfill the desired goals and objectives in the market. The
targets could be accomplished with the right strategies and methods. The
main of the project is to attain the successful outcome in an effective
manner.
Concerns/limitations raised by the client (e.g. costs, client availability)
There are various barriers which needs to be addressed in an effective
manner in order to achieve the desired goals in the market. There are
multiple factors which can hamper the plan and the objectives. The factor
which can affect is been described below:
 Limited amount of time
 Problem of the budget
Concerns raised by the consulting team
The budget and the limited time is the major disadvantage which can create a panic situation for
Unknown Boys.
What actions were agreed and what are the deadlines for these?
Finishing the project on 15/09/2022
Next client meeting date (or schedule of dates).
The client and the consulting team will help the meeting on the next scheduled date which is 14/09/2021.
Submitted in part fulfilment of BM562 module assignments

Project plan
the plan for this project has been divided in two stages:
1. First stage has included the following actions, which has been carried out by the team
members as explained below:
Date Name Action
2nd
August
2022
abc The individual needs to briefly write down all the
problems. They need to also analyze the group
gatherings.
2nd of
March
2020
xyz The main motive of the individual is to address
the concerns which could arise in the target
market. The main competitor is (London Brooks
College)
2nd of
March
2020
pqr The individuals needs to analyze the competitor
and investigate the position of David Games
College.
2nd of
March
2020
lmn The individual needs to prepare the campaign
poster it needs to be attractive. The competition is
(Harrow independent school)
2nd of
March
2020
hjk Will find the off-line and the on-line channels for
the marketing plan, based on RACE model ,and to
do market search about
(Ealing Independent college) as a competitor.
2nd of
March
2020
loi To write down the action plan and the
membership agreement for the portfolio.
The second part from the project plan has been dated by the and has included:
- Developing the RACE model under the approved budget.
- Packing up the information from the team members to develop the final client’s
report.
- Complete the portfolio tasks by the team members.
BM562 CW1 Project Portfolio 2019-20

Partnership agreement
Team name: The unknowns
Partners in “The unknowns” are: xys, your names sdf, wer, dfg, etc., etc. !!!
This partnership has been developed in order to provide The Regent College a project of ( ),
and that includes developing a full client’s report which includes, digital
marketing plan to promote the new brand
The length of the project will be from the first of Feb 2021 until the 14th of May 2021. During
this period all partners are expected to attend the group meetings scheduled with everyone
consent and that includes:
•Attending the group meetings with the client.
•Attending the group meetings with the supervisor.
•Attending all the team meetings on time.
•Completing all the agreed tasks on time.
•To communicate effectively with other team members.
•Any delays in attending meetings should be announced via the social media group.
All decisions will be taken after discussing with all team members and should be addressed
according to their importance.
All the meetings will be recorded, and visual evidence will be provided inside the portfolio.
Any issues or problems be discussed to come to a satisfactory result, and in case of failing in
resolving any issue, the concern will be raised to the supervisor.
Sdf sdf ert wfgh ertg etc etc 1st
of Feb 2021.
Submitted in part fulfilment of BM562 module assignments

The first meeting with clients (website):
Date: 06/09/2022
Time: 10am
Meeting duration: 70 Mins. Present:
(sbd, asd, asd, fgr, ser ) Minutes of last
meeting: x
Are these accepted as a correct record? YES Brief
summary of any points arising
Agenda : ( the hole meeting has been transcribed and has been included in the portfolio
appendices- see appendix 1- )
Key points:
1. Discussing the main problems raised by the client.
2 The main Competitors in the market for the Regent College London.
3 The current position of the Regent Company in the Market.
4 The Reason behind re-launching the new Regent.
5 The information that the Company will Provide to the consultancy group.
Actions agreed and deadlines:
- Preparing a competitive analysis for the Regent College London.
- A
- Preparing research for the target market.
- The use of new tools which can helps the organization to become more successful
in the market (Morgan, Sturdy, and Frenkel, 2019).
- Analyzing the weak areas in which the firm is lacking.
- Understanding the market position of Regent college London.
Date of next meeting: 6 September 2022

Submitted in part fulfilment of BM562 module assignments

The first meeting with the supervisor (Naveed Shah)
Date: 7 septeber
2022
Time: 12:00 am
Meeting duration: 60 Mins.
Present: (bng, bnh, rty, rty)
Minutes of last meeting: 6 0 M i n u t e s
Are these accepted as a correct record? YES Minutes
of last meeting: 60 minutes
Are these accepted as a correct record? Yes. Brief
summary of any points arising:
Agenda:
Key points:
1. What are the key Clients problems?
2. The client problem is to enhance the marketing campaign in multiple regions which helps to
enhance the position of the regent college in the education sector.
3. What are the main concerns raised by the team about this project.
4. There are various concerns which is been addressed by the consultancy team it includes the
budget and time about this particular project. The problems faced by the client and the issues
which could affect their competition in the industry.
5. How the Team skills are implemented in order to resolve the client`s problem.
6. There are multiple team skills which is been used in order to solve the problems which includes
problem solving, critical thinking, etc. There are various new ideas and strategies which could be
implemented in order to resolve the issues which s been faced by the client (Tartan, and
Ciflikli, 2018). The team will work in a collaborated manner to achieve the desired goals and
objectives for the organization.
Actions agreed and deadlines:
- Preparing a competitive analysis for the Regent College London.
- Independent school Market Research.
- Preparing the project plan for the team.
Date of next meeting: 8 September 2022 @ 11:00 o`clock

Submitted in part fulfilment of BM562 module assignments

The first meeting for the Team
Date: 02/03/2021
Time: 1:00 am
Meeting duration: 90 Mins.
Present: (mju, jku, uio, tyh)
Minutes of last meeting: x
Are these accepted as a correct record? YES
Brief summary of any points arising:
Agenda:
Key points:
1.writing down the key Clients problems?
2.developing project plan by dividing the main project tasks between the team members.
3. preparing a full competitive analysis.
4. preparing a digital marketing campaign for re-launching the Regent College.
5. Designing the Campaign poster and the prepare the Campaign massage.
Actions agreed and deadlines:
1. To develop a power point presentation that includes whole team plan for the next
meeting with client.
2. Zeinab Sadeq will Design the campaign poster and the campaign massage and prepare
market search about (Harrow independent school) as a competitor.
3. Kiesha will find the off-line and the on-line channels for the marketing plan, based on RACE
model ,and to do market search
4. Iuliana to prepare the target market and the Client`s terms and concerns, for the
campaign and to analyse the (as a competitor.
5. Mihaela to prepare the campaign objectives and to
6. Yordanka to write down the problem statement and register the team meetings.
Date of next meeting : 16th of March 2020 @ 11:00 o`clock

The second meeting with clients (web):
Date: 6 September 2022
Time: 12:00 am
Meeting duration: 45 Mins.
Present: ()
Minutes of last meeting: 70 mins
Are these accepted as a correct record? YES
Brief summary of any points arising
Agenda: (the hole meeting has been transcribed and has been included in the portfolio
appendices- see appendix 1- )
Key points:
1. Presentation has been performed by the team for the project plan.
2. Market research has been discussed represented by competitive analysis for the main
colleges in the area.
3. Highlighting the main and potential target market.
4. Setting the main Campaign objectives.
5. Approving the campaign message and the campaign poster.
6. Approving the main marketing channels, the off-line (leaflets, transit advertising,
Banners) and the on-line channels (Instagram, Facebook)
Actions agreed and deadlines:
- Develop the report for the Client.
- Developing the RACE model under the approved budget.
Date of next meeting:
Due to Government actions against the (COVID-19), the third meeting has been
cancelled, the team will continue to communicate with the clients via e-mails.

The second meeting with the supervisor (Naveed Shah)
Date: 7
September
2022
Time: 11am
Meeting duration: 45 Mins.
Present: ()
Minutes of last meeting: 60
Are these accepted as a correct record? YES
Are these accepted as a correct record? Yes.
Brief summary of any points arising:
Agenda: power point has been developed for this meeting, this will be provided with
portfolio as appendix (see appendix-2)
Key points:
1. Feed back for the market research.
2. Evaluation the project plan.
3. Feedback for the digital marketing plan and the campaign message and poster.
Actions agreed and deadlines:
- To complete the full report, and the portfolio tasks, following the lecture instructions.
Date of next meeting:
Due to Government actions against the (COVID-19), the third meeting has been
cancelled, the team will continue to communicate with the clients via e-mails

Submitted in part fulfilment of BM562 module assignments

The second meeting for the team members.
Date: 16 /
Time: 1:00 am
Meeting duration: 45 Mins.
Present: ()
Minutes of last meeting: 90 mins
Are these accepted as a correct record? YES.
Are these accepted as a correct record? Yes.
Brief summary of any points arising:
Key points:
- Dividing the report tasks between the team members.
- The problem statement developed by HJK
- The market research developed by Pqr
- Solutions Developed by abc
- Outcomes developed by loi
- Hand over including suggestions has been developed by the whole team after
discussion.
- Project plan and the partnership agreements to be written by Imn.
Actions agreed and deadlines:
- To complete the full report, and the portfolio tasks, following the lecture
instructions.
- The report to be finished and send to the Clients by 8 September 2022
Date of next meeting:
Due to Government actions against the (COVID-19), the third meeting has been cancelled, the
team will continue communicate via e-mails and the WhatsApp group.
Submitted in part fulfilment of BM562 module assignments

Showcase evidence
The first meetings:
The second meeting:
Submitted in part fulfilment of BM562 module assignments

The Final Report:
Problem Statement:
This report will able to prepare the new campaign which is been prepared for the regent college. The
main aim of this particular campaign is to improve the market position of Regent college and enhance
their brand awareness in the market (Armstrong, 2018). The major problem of this project is been
described below:
The main vision is to improve the branding of the Regent college and improve the footfall of the students
in the campaign. The increased number of competition is the major problem for the organization. The
college needs to emphasize on their brand image and attract new audience in order to improve their
growth in the education sector.
As a result from the first meeting with client , the main problem that a raised by the
client is changing in the a business, and as a result the following problems has been identified:
1. There is a gap in the number of students` enrollments comparing with previous years -The problem of
managing the student database needs to be concerned it can be fulfilled with the help of using the
technological tools in an effective manner. There are various objectives which can be achieved by the
regent College in the market by overcoming the issues. They need to focus on building new strategies
which could help the regent college to achieve the market prominence and growth over a period of
time.
2. Increasing the number of competitors in the market - There are multiple barriers which can affect the
performance of the college in the education sector. There are multiple viable concerns which needs to
be taken into favor they need to analyze the competition. In order to gain competitive advantage they
need to provide excellent education experience to the students and enhance their overall knowledge.
Research:
There are two methods which is been used in order to complete this research. The first is Primary
and the secondary research. There are two methods which can be used in order to analyze the factors
which can affect the independent School in the UK market. On the other hand, Regent college needs
to focus on providing the best education experience to the students. The problem of the competition
can be solved with the use of various models and methods (Van Den Berg, and et.al 2020). The
education facilities also needs to be improved in order to gain competitive advantage in the market.
It has been analyze that due to the intensive market competition. The regent college needs to
identify multiple factors which can help them to achieve faster growth in the market. Regent college
also needs to hire the skilled and experience teachers and multiple set of courses which could attract
the students towards their campuses. The facilities also needs to be well established which will the
major source of attraction. The methodology in research will also help to learn about new things
which will help the organization to improve the areas in an effective manner.
Competitors of the Regent college
Regent college has been facing extensive competition there are various educational services which is
been prodding by different colleges. Regent college needs to improve the skills and efficiency of the students
and help them to gain competitive advantage over various other individual. There are a set of courses which is
been provided by the college in order to improve their growth. They can implement the new technology in the
structure to enhance the students learning experience.
Independent schools market research:
Based on the Oxford Economics, the independent school has contributed by £13.7bn. to UK GDP in
terms of Gross Value Added (GVA) (Fig. 1), with 302,910 jobs were supported either directly or
indirectly by independent schools (ISE,2019). This contribution can be represented by three
economic levels: The Direct impact (school operations in the UK); Indirect impact through the UK
supply chain activity for school inputs and purchasing and the Induced impact represented by the UK

suppliers purchasing activities supported by the wage-funded spending of school and supply chain
staff such as beverages and household goods (Oxford Economics,2017).
(Fig,1) The impact of independent schools on the UK economy (ISE,2019).

Trends in UK market during the last year:
• There are multiple trend which has been arise in the UK industry. The dynamics has been evolving and
the main focus is to analyze various forces which could affect the business.
 The organization needs to provide right strategies and methods which can helps them to become
more profitable in the market.
 The digital technology has also been growing and the major factor which is been is the major to
help the business achieve success in the desired industry. With the help of digital technology they
can successfully improve the business reach and attain the desired goals and objectives in the
market.
 The digital trend which includes social media platforms like Facebook and Instagram could attract
new audience and helps the form to enhance the sales volume (Aslam, and et.al 2022). Most of
the companies creates the engaging content in order to attract the new a loyal customers.
 The organization can take various advantages with the help of new technology they can provide
better goods and services to the customers. It will also help to improve the work culture and help
the organization to implement flexible behavior in the workplace.
 The new trends is the implementation of digital infrastructure which is used by the most of the
companies. On the other hand, the economy of UK is also becoming digital to establish great and
effective results in the market.
)

(Figure 3) Exam result published in August 2018 (ISC,2019).

Competitive analysis:
The main Competitors of Regent College London are
The following competitive analysis has been developed by the group based on primary and secondary
research and includes some facts and comparative tables for each college.

London Brooks College:
Here the activities of Regent college and David London Brooks College is compared below on
selected criteria:
Particulars Regent College London London Brooks College
Tech Support Average High
Campus
Quantity
5 2
Career
development
option
Highly supportive Self-management options
Flexibility of
study time
High Low
Financial aid High Average
David Games College:
Here the activities of Regent college and David Games College is compared below on selected
criteria:
Particulars Regent College London David Games College
Tech support Average High
Campus Quantity 5 1
Career
development
option
Highly supportive Personal development with
moderate support
Flexibility
of study
time
High Average
Financial aid High Low

External market analysis (PEST analysis):
PESTLE analysis is an effective tool for analysing macro environment of Regent Tutorial College
which is an acronym of Political, Economic, Social, Technological, Legal and Environmental factor
for helping the managers and staffs in analysing the external environment of Regent Tutorial
College (Achinas, 2019).
 Political forces – This is the factor which helps the organization to evaluate various
forces they can gain competitive advantage in the market. In relation to regent college
there are various rules and regulations which can affect the college performance in
different regions.
 Economic forces – The organization needs to evaluate the economic forces which will
impact their position in market. Regent college has to study them in a significant
manner in order to achieve an effective growth over a period of time.
 Social forces – The business needs to fulfill the desired of the society and other
individuals. Regent college needs to provide the right benefits to the staff and the
employees (McLeod, and Schapper, 2020). It will also boost the morale of the
individual and make them more productive.
 Technological forces – The organization needs to invest in technology to get the
desired outputs. Regent college needs various technological tools in order to make the
new campaign successful in the market. They need to focus on the use of right digital
outputs which will help to attract the audience.
 Legal forces – The legal forces could affect the business position and the viability in
the market. Regent college needs to follow the rules and regulations which will help
them to give viable position in the market. The college management needs to
implement new ethics and laws in order to follow the abide regulations effectively. The
legal forces will also help the business to provide the product by following the right
procedure and regulations in order to attract new customers.


 Environmental Forces: As environmental factors, Regent Tutorial College has to reduce
the energy consumption by supporting the green source of energy like the solar panel with
the college. It is import that the use of electrical and electronic equipment should be done in
a responsibly according to the WEEE regulation of the UK (Cooper, 2017). Also, the
college can spread out the environmental consciousness among its students and take various
initiatives like tree plantation, proper waste disposal, research about green technologies etc.
Target Audience:
Solutions:
After analysing the client's problem and based on the market research findings, which has
highlighted the importance of the independent schools in the educational sector in UK, the following
objectives have been developed related to re-launching the Regent Tutorial College. This campaign
is not possible to launch in the 3 months due to various barriers which could affect the organization
performance and their growth in the market. There are various technological tools which is been in
order to launch the new digital campaign which is been the major problem for the organization.
1. Increase the Awareness of the (Regent Tutorial College) by 20%
2. Increase the enrolment of GCSE and A-Level student in (Regent Tutorial College) by 15%
3.A greed budget is £20,000.
In order to increase the awareness of the new regent tutorial college and to increase the number of
the new student enrollment in September 2020, a new marketing campaign will be developed, this
campaign will target both students and parents, and to achieve that a different off-line and on-line
channels will be used.
In order to increase the enrollment of the students the regent college needs to focus on multiple
things. They need to attract the students with the help of various scholarships. Regent college also
needs to improve the environment of the campus which will help them to become more better.
The campaign which is been launched will take a huge budget on the college. The need to enhance
the budget by £20,000 which will help to focus on doing various improvements in the campaign and
helps the college to attract the individuals in an effective manner.

Outcomes
A marketing campaign will be delivered to the Client by the unknowns Consultancy team the
Campaign message has been approved as “Because we are different!... We can gain your Trust!”
The main focus of the team is to implement the new ideas and strategies and help the college to
achieve great position in the market. There are various advantages which is been taken by them in
order to make the campaign successful in every manner. Technology is the main aspects which can
play the major role in helping the college to attract new students. They could provide better learning
experience to the individuals. this campaign massage is reflecting the long and strong relationship
of regent college with its community. The following poster has been created for this campaign.

While the RACE model will be adopted in order to create the digital marketing campaign as shown
below (Table 1). Race model has four stages that revolve around the customers' activities (Chaffy, 2017),
which can be summarised as:
Reach: Creating awareness of the new brand through an offline campaign using leaflet drops at bus
stops and train stations within the 7-mile radius of the new Regent Tutorial College. Promoting on
buses that pass in and around the area of the college building. The online campaign will be digital
through the new website driving web presence and social media channels (Facebook, Instagram,
linked in), creating an exploration stage for the audience.
Act: This is a challenging stage as the audience needs to be captivated by what will engage them in
further steps. The dependency on the content of the websites and social medial to engage and interest
in signing up, inquiry, register or share with other parties, which is the decision-making stage
Convert: Closing the deal with the interested party is the purchase stage, where the audience
becomes a paying customer by what drove them to take the step of conversion.
Engage: The relationship-building stage begins to develop loyalty, retain and repeat custom, and
word of mouth promotion, which is a great way of promoting, also with positive ratings and great
reviews giving insight into Regent Tutorial College and create a lifetime valued advocate (Chaffy,
2017).

The Campaign Details for three months (June, July and August)
Offline
Campaig
n
June July August Cos
t
Budg
e t
Wk Wk
Wk 1 2
3
Wk
Wk
4 1
Wk
Wk
2 3
Wk
Wk
4 1
Wk
Wk
2 3
Wk
4
20k
Prin
t Main campaign message leaflet will be printed in house but external design and
paid distribution, also, bus ad and banner are external cost
Bus Ad
leaflet
drop
Campaign
banners
metro
station
Due to present
situation no drops will
be made
Place banner ad at
train station in
vicinity of the new
location
Promote campaign ad
using bus ad
Depends on change in
present quarantine
situation,
Continue with
campaign message
Continue for the 4k
duration of the moth
Commence drops at all 3k
surrounding train
station, bust stop and
shop
continue banner ad at 9k
major train station with radius
of tutorial college
Online
digital
Campaig
n
New website launched to bring awareness of the changes, and campaign
promotion of social media. In house management of content and KPI
Facebook Launch website and
campaign message,
Continue campaign Continue campaign 0 0
Instagram Launch website and
campaign message
Continue with
promoting the website
and campaign message
Continue campaign 0 0
message
New
website Launch new website engage engage 4k

Handover:
This Campaign has been created to last for three months (June, July, and August), the Consultancy
team recommends that, to continue in engaging the existing customers in the social media platforms
through arranging different activities or even sharing the students' achievements and rewards.
In addition to that, and to face the fast-changing in the external market, the consultancy team suggest
that offering new courses in the new areas of interest, like (Artificial Intelligence, Machine Learning
or Data Analysing) in a professional level, this will increase the number of enrolments for between
both students and workers who want to improve their skills in those new areas of education.
With present changes in education, it would be worth it to improve on virtual learning as present
systems are currently lacking visual and audio clarity, in a means of adapting to changes in
environmental factors.
References
ICEF. (2019). One third of foreign students in British independent schools come from Europe.
Available: https://monitor.icef.com/2019/05/one-third-of-foreign-students-in-british- independent-
schools-come-from-europe/ . Last accessed 26th of March.
MTM. (2018). Reflection & Projection: the independent schools sector. Available:
https://mtmconsulting.co.uk/reflection-projection-the-independent-schools-sector/ . Last
accessed 26th of March 2020.
Dave Chaffey. (2019). Introducing RACE: a practical framework to improve your digital
marketing. Available: https://www.smartinsights.com/digital-marketing-strategy/race-a-
practical-framework-to-improve-your-digital-marketing/. Last accessed 26th March 2020
Independent School Council. (2019). ISC annual report. Available:
https://www.isc.co.uk/media/5479/isc_census_2019_report.pdf. Last accessed 26th of March
2020.
Achinas, S. (2019). A PESTLE Analysis of Biofuels Energy Industry in Europe.
Sustainability,
11(21), p.5981.
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Client Reference
Client name Ksh
Company Name Regent Group
Name of consultancy group The unknown
What feedback would you like to give the whole group on what they did well for you?
The Forward- Thinking Consultancy Group understood the problem Regent Group was
facing and put together a plan to help. The plan and suggestions put together was well
planned, addressed key issues and was comprehensive.
A thorough situation analysis was done to identify the strengths and weaknesses of both
Regent and its competitors.
The market research undertaken by the team on the independent school’s sector and the trends
in the sector were very thorough and had some very interesting findings which were used in
the solutions proposed. The competitor analysis was very comprehensive and all the right
criteria such as student count, courses offered, USP, results, fees which parents/students
would be looking for in making their decision on the school to join.
The team also put several marketing concepts/theories learnt in the course into practice such
as using the PESTLE analysis and RACE model. They have also done a lot of research on
various topics and included reference and quotes attributing to authors.
All the findings from the research undertaken were well analysed and was used in the
campaign / solutions proposed. The team were on top of what the college was doing and
included latest developments such as the college offering online classes due to the COVID-19
Pandemic.
The target audience identified painted a clear picture of our potential clients.
The objectives of the campaign such as increasing awareness and enrolment were clearly
defined, and the marketing campaign put together addressed each of the issues identified. The
solutions recommended included a good mix of digital and local offline campaigns and was
for both to create brand awareness and lead generation. And the final plan adhered to the
proposed budget.
Overall, it was a great effort to put such a detailed, well-structured plan together in quick
time.
What feedback would you like to give the whole group on what they could have done
better for you?
While the project focused on the independent schools, not much thought was given to the other
2 entities – Regent Learning Centre and Regent Nursery and the merger of all the entities into
one. Also Google AdWords could have been included in the digital campaigns. And maybe
some activity could have been planned over GCSE and A- Levels results day which is the time
when most parents and schools are going to look for school options. Except for launch of the
website would move most of the marketing activity to August which is around results day.
Would have also liked to see a few more examples of the creative treatment

Please can you give each member of the team a mark out of 10 for their contribution
to your project. (4 out of 10 is our pass mark)
Student name Mark out of 10
8
8
8
8
8
What advice would you give this group on improving their employability?
Overall the employability skills of the group was good. They were adaptable to variations in
the brief. They had good problem solving techniques and were able to find solutions to the
problems Regent was facing. Their organisational skills and communication skills in person
and via emails was good for the entire duration of the project. They collaborated and worked
effectively as a team and delivered a good proposal. The final proposal could have been
proofread, so that minor typos had been picked up before sending through the final version.
The body language and the co- ordinate amongst all the team members was positive.
Are you willing to offer another project next year?
Submitted in part fulfilment of BM562 module assignments

Group log
For this, you just need to make clear, who did which sections of the portfolio. You can complete or
adapt the table below to show this. Please all sign the Group Log, to show that you consider it an
accurate record.
TASK Completed by ID numbers
1 Copy of original brief provided by the client x
2 Exploration and agreement of brief,
expectations and outcomes of the project
following first meeting with
client
x
3 Detailed Project Plan with monthly updates x
4 Signed Partnership Agreement x
5 Minutes of all team meetings x
6 Minutes of all supervisor meetings x
7 Minutes of all client meetings x
8 Showcase evidence X
9 Final report suitable for sending to the client
x
10 CLIENT REFERENCE and assessment
(This is worth 10% of the final mark of this
submission)
x
11 Group log of portfolio contributions x
12 Any further Appendices which add value to the
portfolio x
Please print name and sign
…………………………………………..
…………………………………………..
Additional Appendices are optional:
Consultancy team - Please add as final Appendices any relevant additional information
you think adds value to your submission and make sure that you cross reference these in
your report.

Appendices:
Appendix-1: The first meeting Agenda:
Agenda:
Cdf unknown - Thanks for coming today. Today we would like to discuss with you some
points based on case study about launching Regent Tutorial College for nursery and
learning center, based on the brief that we are going to develop a marketing plan and we
will start with Mehaila for the first point.
Ert - Mand I want to know more about the issues that nursery and tutorial college, maybe
the budget, maybe the time, maybe something maybe competitors.
regent- I think that’s where we’re at as an organization, we’ve been running these
company or these entities of the regent groups separately now for nearly 20 years, and I
think one of the main issues we’ve hit is the changes in the external market, although
there are 3 elements that we are looking at bringing together under the tutorial college,
the most important is the private six form entity. Currently we have two, 1 in Harrow and
1 in South Hall under separate brands because we acquire the South Hall 1 three years
ago, and the way they exist in the market is that parents would pay a fee and students
would come as party of the six form and do their A Levels. But one of the most popular
products we’ve seen over the years is the A level retake, so students who didn’t do quite
so well, one of the key things they specialize in, the reason it’s a tutorial college is less of
that school environment and much more about tutoring and training to pass exams and
improve those grades, Many of the students that come to us have an ambition to go onto
high entry requirement universities, to professional degrees like doctoring, dentistry,
veterinary services, and we’ve had some good success in that, we have a good role of
honor destination of previous students we try and use, one of the biggest issues is the
changing in the market, there are a lot of competitors in the, places like Brampton
College, Ealling Independent, Harrow Independent School.

The Forward-ThinkingConsultancy

z. Harrowlndependentcollege:
• College are designed to promote students to Higher
Education in a wide range of fields, including:
Medicine, Dentistry, Bio-Medicine, Optometry,
Economics or Econometrics, Financial
Mathematics, Engineering (Aerospace,
Aeronautical, Electrical, Electronics, Mechanical,
Civil, Chemical), Computer Science, Materials
Science, English and many others.
I- tARROW INDEPEf4DEMT
COLLEGE
TREYr e s e arc h
HAfiROW IND5P£NDEMT COMGE
z^ pgthon
TREYr e s e arc h

TattGETAuDlENCE
Target audience choosing is one of the mosi important tasks for carrying our the
project effectively (Lynch, 2016). If the largrt group is wrong for the project, then all
thc efforts and costing will go in vain. So, depending on thc current scenario,
H if regent college wants io open the mional college agatn, their tatget audience mighi be:
ss
+ Existing students:
They can bc a group of potential candidates b‹:cause as soon as they graduate
from regent college, they can join thc tutorial college for diffeimt educational
experiences. This will help the students to acquze a vast area of knowledge
over tone. So, thcsc entering students can be a t›ettcr sourcc for siartnig the
campaign to.
• Guardians of the students:
Guardians can have a pass ive impact on the act ivit ies of the college. As
they control the admission of theé children, the ir contribution in running the
tutorial college can be a good example. So, a perfect approach to them may
bring out the desired output for the college.
• New graduates from high schools:
These students are the prime target for a college. If they are properly
approached regarding the advantages of the college and the curriculum of it,
then they can join the tutorial college. That’s why, strategic plans should be
organized in such a way that the new students are attracted to the
advertisements for achieving their future

Regent Independent College
(6tIC)
a sixth form college / private
Independent
COLLEGE Because we are different !...
we can gain your Trust!
school providing GCSE and
A-LevaI cours
in Harrow
In Regent Tutorial College we
Believe in individuality, Equality
and Uniqueness through designed
educational programs that suits
different abilities and different
backgrounds in a warm, friendly
and productive environment..
Just knock our doors!
For more \nformatton please
visiE www. Regenttotorial.c

CLIENT’S PRO BLEM & OBJECTIVES
OBJECTIVES
• Increase potential students for the mtorial college by 30• o
To increase the potential students, the college authority must focus on
the current demands of the smdents in the market. Students are trying to
get the most ad›'anced technological support with affordable costing. bo.
if the poteritñl segment is offered these kinds of oppominities, then the
new'ly graduated students front high schools will respond to the
opportunity to get in to the college receiving quality education as w'ell as
updated technological support. Different types of seiiiinars on career
counselling can be done to reach them.
• Increase the student engagement 20“/o
If the college authority offers different types of competitions with a
handsome money. then the students will know' the college better and
hence the enygernent of the students w'ith the college will increase.
Now'adays snidents are fmding the opportunities of earning w'ith their
knowledge more interestin g to get acquainted w'ith the college. So, the
college can organize different high school and college competitions for
the proper engngeinent z'ith the potential snidents.