Digital Landscape

This document explores the digital landscape and its impact on various industries. It discusses the e-commerce services provided by m-commerce and the role of m-commerce.

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DIGITAL LAND SCAPE
[Type the document subtitle]
7/7/2019
Student name

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Contents
1. E-commerce services provided by m commerce......................................................................2
2. Role of m commerce in retailing..............................................................................................3
3. Reasons for spending budget by retailers on m commerce......................................................3
4. Reason for m commerce to be such fragmented market..........................................................4
5. Impact of m commerce on retailer’s competition....................................................................5
6. Mobile technology challenges..................................................................................................6
7. M commerce future..................................................................................................................6
References........................................................................................................................................9

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1. E-commerce services provided by m commerce
 Goods and services trading and Online shopping platform
One the common use of mobile commerce is the ability to sell goods and services
through mobile technology that may include social media platform to sell goods, or
official website, or mobile applications. The goods and services to be sold through online
mode include almost every possible products and industry. Some of the most common
products that are traded online are the fashion related goods that are clothes and
accessories, electronic consumer products and another key product ranges that are
targeting customers to purchase a product using mobile technology (netmera, 2019).
 Payment wallets and gateways
Payment wallet facilities are major services that have made the lives of corporates and
customers more comfortable. It has reduced the physical hurdles and problems faced due
to physical payment. The major example includes Pay pal, PhonePe application and many
more e wallets that the customer is managing their bank accounts and payments that are
done at every transaction through the use of the mobile application. This service has
increased the work process and transaction of money from one account to another
without getting in bank ques that is through click at mobile (Sigala, 2017).
 Promotional activities
Another major role of m commerce in providing services to e-commerce is promotional
activities platform to the companies. For example, sales promotions like mobile coupons
to the customer in the form of discount options. Other than this, promotional activities

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consist of marketing by the company using various tools like application advancement
and special discounting options on shopping from the mobile application.
2. Role of m commerce in retailing
Retailing industry has completely changed due to the increase in the use of mobile technology in
ecommerce business. The retailing has become retailing to a larger extent due to key advantages
of using digitalization and technology to reach out to the customer directly and make the delivery
services available for the customers. The major role of m commerce is similar to that of role in
ecommerce industry that is marketing activities, easier, safer and better payment options, and
decrease the purchasing decision time for the customers. Other important advantage or role of m
commerce activities in retailing are the cost saving advantage that is a business can save various
in store expenses and operating expenses like that of warehouses, freight charges, store designing
and maintenance expense (Norman & Verganti, 2014).
Another key role is making communication easy among the customer and retailers that is this has
led to increasing the ways to reach out to the customer through social media platforms, and
content provided to the customer for better understanding. This has also let the company to
understand the customers and get their reviews through mobile commerce. The rating of every
activity like delivery of good or product review is taken by retailers through m commerce
proving the need and criteria to improve in order to attain customer satisfaction and sustain in the
industry for long.

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3. Reasons for spending budget by retailers on m commerce
The key reasons that the retailers are interested in spending amount in m commerce are increased
use of mobile commerce by around 56 percent in northern America. That has consumed most of
the portion of ecommerce in the entire developed and developing nation. Moreover, the increase
in the sale of the smartphone also indicates the higher use of mobile technology that the retailers
can target through investing in mobile commerce (Chou & Shao, 2016).
Some of the major advantages to retailers that lead to their decision towards investment in m
commerce are
 Increase customer experience
The retailers look for innovation to provide a better experience to the customer. Through
investing in m commerce, the company can increase the experience in the way like faster,
interactive, exclusive, and conveniently for the customer. The biggest advantage would
be the speed of transaction and ease of use for the customer while investing in mobile
technology (Whitaker et al., 2017).
 Direct communication to a potential customer
This is another reason that the retailers are interested in investing in m commerce that is
the ability to directly interact and reach out to the customers. For instance, push
notification in m commerce at the mobile devices of the customer make reminding and
gaining the attention of customer (Misra, 2017).
4. Reason for m commerce to be such fragmented market
The major reason for mobile commerce to become so fragmented that every organization has
shifted towards m commerce through e commerce rapidly are

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 Convenience and mobility – One of the drawbacks of the e-commerce industry is the use
of laptop or personal computer, which are not available with every individual. With an
increase in a smartphone that has targeted every income group has made this drawback
into an advantage by mobile commerce and has increased the opportunity for every
business in each industry.
 No geographic boundaries – The m commerce has decreased the geographical boundaries
issues, not only within the nation but outside the national boundaries as well. The
technological advancement has rapidly provided the opportunity for the business to
increase their customer segmentation that is geographical segmentation and will also
make the business more convenient and increase the market options for the company
(Khan & Talib, 2015).
 Personalization – Through mobile commerce, the personalized offerings by the company
has become possible, through this the company does not need to provide offers to every
individual. The company can provide personalized coupons to particular customers that
must be a regular customer or loyal customers in order to retain such customers the
company can adopt such strategies. Similar advantage, as discussed in previous sections
is the key reasons for the fragmented m commerce market.
5. Impact of m commerce on retailer’s competition
The competition has increased to a larger extent due to a decrease in domestic boundaries for the
companies to target customers. Moreover, some of the largest retailers are providing services to
the customer through mobile commerce like Amazon, eBay that has increased the level of
competition in the industry. These online giants invest a huge amount in m commerce in e

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commerce business as the company has observed the facts and figure regarding the use of mobile
applications for shopping instead of laptops, and personal computers. It has been observed that
the customer is not interested in looking out an application that takes more than 8 seconds, which
has overcome by these ecommerce giants, which has also increased the challenge for small
retailers that found increased competition in the industry (Lee & Hew, 2016).
6. Mobile technology challenges
The major challenges that the company may face include
 Technical failure – This is one of the major threat to the companies adopting mobile
commerce that is the failure technology of technology or issue in the internet of things
which may hamper the business to a greater extent.
 Security and privacy issues – Another major challenge is security and privacy, which
may also hamper the business due to legal rule and norms in the nation. There have been
various cases where the security issue has been faced like in the case of Facebook where
the privacy of the customers was hampered. This will not only get the company into the
legal problem but may also get harmful to the consumers (azocleantech, 2019).
 Huge investment – The investment and infrastructure required are very huge for the
company, which reflect the high risk for the companies to invest in mobile technology. In
case the return on investment is not as expected, the loss to the company could be large.
 Consumer trust – The trust of the consumers are difficult to build due to issues or cases
that have been observed in recent times like increases cases of cybercrime, hacking, and
issue with the leak of payment card information (Holt, 2015).

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7. M commerce future
Considering the statistics, the projected numbers of mobile phone users are increasing, reflecting
the increasing opportunity for the companies to invest in m commerce worldwide. Therefore it
can be said that the m commerce future is quite optimistic and depicts that most of the companies
including small and medium enterprises would be investing in m commerce due to increasing
opportunities for business.
Figure 1: (Source: (statista, 2019)
As per the changing trends, some of the opportunity that has been identified considering the
future of m commerce is
 Slider images at shopping applications - It has been observed that the pages of shopping
sites have a large variety that the customer drags down to see continuously, which could
be annoying. Thus, this can be replaced by sliders of images so the customer can click
when he or she find the product attractive.

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 Mobile friendly websites – Every small enterprise would not have a successful mobile
application and even the customer would not download each application in mobile
devices due to limited storage. Therefore, it can be said that the companies would invest
more in building mobile commerce sites more user friendly (Judith & Steven, 2002).

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References
azocleantech, 2019. Norway: Environmental Issues, Policies and Clean Technology. [Online]
Available at: https://www.azocleantech.com/article.aspx?ArticleID=558.
Chou, Y.C. & Shao, B., 2016. The impact of e-retail characteristics on initiating mobile retail
services: A modular innovation perspective. Information & Management, 53(4), pp.481-92.
Holt, T.J., 2015. Cybercrime in progress: Theory and prevention of technology-enabled
offenses.. London: Routledge.
Judith, R. & Steven, R., 2002. Information Technology Service Delivery: an International
Comparison. Information Systems Management, 19(1), pp.62-70.
Khan, H. & Talib, F., 2015. An analysis of the barriers to the proliferation of M-Commerce in
Qatar: A relationship modeling approach. Journal of Systems and Information Technology,
17(1), pp.54-81.
Lee, V.H. & Hew, J.J., 2016. Mobile social commerce: The booster for brand loyalty?.
Computers in Human Behavior, 59, pp.142-54.
Misra, P., 2017. Brick and mortar store vs. online shopping experience: a study. International
Journal of Information Technology and Management, 16(2), pp.133-46.
netmera, 2019. E-Book_Effects-of-Mobile-Marketing-on-Consumer-Decision-Making-Process.
[Online] Available at: https://www.netmera.com/wp-content/uploads/2015/10/E-Book_Effects-
of-Mobile-Marketing-on-Consumer-Decision-Making-Process.pdf.

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Norman, D.A. & Verganti, R., 2014. Incremental and radical innovation: Design research vs.
technology and meaning change. Design issues, p.78.
Sigala, M., 2017. Collaborative commerce in tourism: implications for research and industry.
Current Issues in Tourism, 20(4), pp.346-55.
statista, 2019. forecast-of-mobile-phone-users-worldwide. [Online] Available at:
https://www.statista.com/statistics/274774/forecast-of-mobile-phone-users-worldwide/.
Whitaker, J., Ekman, P. & Thompson, S., 2017. How Multinational Corporations Use
Information Technology to Manage Global Operations. Journal of Computer Information
Systems, 57(2), pp.112-22.