Difference Between Traditional and Digital Marketing

Digital Marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Explain the difference between traditional and digital marketing with examples.................1
Explain the customers touch point and the omnichannel nature of the consumer journey....1
Explains how Amazon prime video use the analysis of data generated with the help of digital
marketing activities................................................................................................................2
Explain how analysis of data enables the marketers to map this journey to improve company
performance and their experience..........................................................................................2
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Digital Marketing is also called the online marketing which is the promotional tool used
to advertise the products and services of the company to their potential customers by using the
internet and other form of digital communication (Kortam and Mahrous, 2020). This includes the
multimedia messages as a marketing tool, web-based advertising, social media etc. This report
will cover the Amazon prime services, which is a subscription program paid on monthly,
quarterly and yearly basis from the Amazon. This has grabbed the finger clicks of various
countries and offers its users to access the premium services on paid basis. This report will
outline the differences between traditional and digital marketing with examples. Further, it will
also enumerate about the customers touch points and the omnichannel nature of their journey.
Also, will explain how Amazon Prime Video use the analysis of data which is generated through
various activities of digital marketing.
MAIN BODY
Explain the difference between traditional and digital marketing with examples.
Traditional marketing involves the traditional channel, like billboards and printed media
and digital marketing involves the use of digital channels like social media and website as the
tool for promotions. The main difference between these two are medium through which a large
group of audience encounters a marketing message (Susanti, 2020). On other hand, traditional
marketing uses traditional media like magazines and digital marketing uses the social media and
websites. But now a days, people are more likely to use the social media marketing as it is easy
to reach to the large number of their potential customers and increase their sale. Amazon Prime
videos are the platform in which the company make the best use of their resources so that they
can get the higher profitability and growth within the large market.
Customers touch point and the omnichannel nature of the consumer journey
An omnichannel customer journey consists of major multiple touch point between the
customer or the prospect or the organisation; during the sale and throughout the customer
lifecycle. This interactions may start and stop on the different channels that enhance the
complexity of delivering a continued experience, when the potential customers changes their
options of communications. It is the main consideration of the every business to set the consumer
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