Use of Digital Marketing in a Specific Communications Strategy

This presentation discusses the importance of digital marketing and communication strategy for companies to reach potential customers. It provides practical examples of Samsung and Apple and their target audience. The presentation also covers the promotional and marketing mix and its importance. The conclusion emphasizes the need for online presence to capture the market and have a competitive advantage.

Practical Digital Marketing

Table of content
• Introduction
• Digital marketing strategy
• Digital communication strategy
• Example 1: Samsung
• Example 2: Apple
• Promotional and marketing mix
• Conclusion
• References

Introduction
• Digital marketing is one of the major tasks that the
company must have to take into consideration in order
to make sure that the company is having a wider reach
and can attract potential customers.

Digital marketing strategy
• Digital marketing strategy helps the company in
planning about the activities which can help the
company in attaining the goals and objectives
related to the digital marketing.

Digital communication strategy
• It refers to the strategy through with the company tries to
communicate with their customers and make sure that the
customers of the company are getting assistance by the company
as and when needed. In today's world, technology has advanced
a lot and it is important for the company to make sure that the
customers are getting best in class services from the companies
side.

Samsung
• Brand 1
• The company has a large variety of products available
in the market and it is utmost important for the
company to have the right marketing strategy so that
they can capture the market in the right possible way.

Apple
• Brand 2
• The company has it presence worldwide and is most
popular for its smartphones and the innovation that the
company brings in all the time when they launch any
new product.

Example 1: Samsung
• The major target segment of the company is the people that
are falling in the age gap of 15 to 45 as the company's main
focus is on technology and it is important for the company
to target those audience who are looking for latest
technology

Example 2: Apple
• The company targets mostly the audience group
that falls under the age group of 15 to 45. the
company tries to target the customers who are
willing to do experiment.

Brand 1: Samsung
• Awareness- high
• Followers- 533K
• Likes/ interests 33K
• Shares 5K
• Responses and Feedback. Relevant
• Track Engagement. High
• Turnover. $200.6 billion
• Reach. high
• Advocacy: stop killing workers for profit
• effectiveness of chosen media: Instagram, high
Brand 2: Apple
• Awareness- high
• Followers- 25 M
• Likes/ interests 8M
• Shares 98K
• Responses and Feedback. Relevant
• Track Engagement. High
• Turnover. $141.2 Billion
• Reach. high
• Advocacy: people need nature
• effectiveness of chosen media: Twitter, high

Promotional and marketing mix
• Promotion mix is a part of marketing mix that heklps the company in creating a right marketing strategy for the
product of the company. The marketing mix helps the company in making sure that the marketing strategy is
according to the particular product that the company wants to launch.
• Product
• Price
• Place
• Promotion

Conclusion
• From the above presentation it is concluded that in order to have a wider reach and to capture the market in which the
company is operating it is important for the company to have online presence. It will help the company in reaching to
the potential customers and will also help the company in having competitors advantage in the market.

References
• Cheng and et. al., 2020. Are all mutuals the same? Evidence from CEO turnover in the US property–casualty
insurance industry. The Geneva Risk and Insurance Review, pp.1-31.
• Cowling, M. and Liu, W., 2021. Access to Finance for Cleantech Innovation and Investment: Evidence from UK
Small-and Medium-Sized Enterprises. IEEE Transactions on Engineering Management.

Thank you