Use of Digital Marketing in a Specific Communications Strategy

Practical Digital Marketing

Table of content
• Introduction
• Digital marketing strategy
• Digital communication strategy
• Example 1: Samsung
• Example 2: Apple
• Promotional and marketing mix
• Conclusion
• References

Introduction
• Digital marketing is one of the major tasks that the
company must have to take into consideration in order
to make sure that the company is having a wider reach
and can attract potential customers.

Digital marketing strategy
• Digital marketing strategy helps the company in
planning about the activities which can help the
company in attaining the goals and objectives
related to the digital marketing.