Digital Marketing: Traditional vs. Digital Marketing, Omni Channel Customer Experience, Measurable Analysis

DIGITAL MARKETING

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
DIGITAL MARKETING VS TRADITIONAL MARKETING.................................................3
OMNI CHANNEL CUSTOMER EXPERIENCE......................................................................4
MEASURABLE ANALYSIS.....................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................7

INTRODUCTION
Digital marketing means the marketing of products and services using digital technologies
with the help of mobile phones, display advertisements and other digital medium. Digital
marketing has changed the way of working and has accelerated the pace of work being done.
With digital marketing being in place the company can directly communicate with its customer
and help them provide better services.
MAIN BODY
DIGITAL MARKETING VS TRADITIONAL MARKETING
PRODUCT
In traditional marketing, the product is the final good and are made to fit customer needs. While
Company using Digital market have separated the product into 3 levels which are the core
product which is intangible because it only shows the benefits of the product, the actual product
which is tangible and you can use it and lastly augmented product which is the non physical part
which contain the added value and tells the consumer to pay premium or not.
PRICE
In traditional marketing, Company tries to get the best they can trying to make large profits, but
in doing so Company may lose its customer, they make use of penetration marketing strategy
while in digital marketing, Company have different pricing strategies like price skimming,
optional pricing etc. so for different type of product the company can charge accordingly.
PLACE
Traditional marketing generally sells its product through retail shops. In digital marketing
Company customer have a range of platform for purchase its product like online applications like
Flipkart, Amazon etc., or through company websites, this helps to reach a wider number of
customer as compared to traditional way of selling. This can help reach customer all over the
world which was never possible with traditional marketing(Todor. 2016).
PROMOTION
In traditional marketing promotion is done through campaigning, door to door approach etc., in
digital marketing Company can promote by using platform like YouTube, Facebook etc. which
help reach larger number of customers.
CUSTOMER TOUCH POINTS
1