Digital Marketing: Review of Examples and Contribution to Communication Strategy

Digital marketing

Contents
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
Review of digital marketing examples.....................................................................................................3
Contribution to the communication strategy as part of the promotional aspect of the marketing mix.....4
Effectiveness and rank the examples using social media measures.........................................................5
CONCLUSION...........................................................................................................................................6
REFERENCES............................................................................................................................................7

INTRODUCTION
Digital marketing is also known as online marketing it is generally said to be a promotion of
different companies in order to connect through potential customers by using internet as well as
other forms of digital communication tools. Generally, consists of emails, web based advertising,
team media messages as their marketing channel. It is said to element of marketing which
utilizes internet as well as online based digital technologies like desktop computers, mobile
phones as well as other digital media platforms that promotes product and services of company.
Digital marketing uses various types of tools such as inbound marketing that consist of email as
well as online content. It generally considers how individual’s tool could convert prospect a
brand digital marketing strategy which could be used by multiple platforms in order to focus on
efforts of one platform (Sánchez Poo, 2021). As digital marketing strategy helps present as well
as potential digital marketers to increase their holistic knowledge about their digital marketing
trends. Generally, covers up various core concepts in digital marketing strategy, social media
marketing, Google analytics as well as online reputation management. This report it is based on
practical digital marketing. This report includes review of various digital marketing examples,
the nation of how it contribute to communication strategy in terms of company as well as a part
of promotional factor of marketing mix by using literature, effectiveness as well as rank of
examples in terms of effectiveness along with utilising social media measures along with its
conclusion.
MAIN BODY
Review of digital marketing examples
There are two brands which have been taken and these are Mark and Spencer and
Sainsbury. In relation with their digital marketing it is been explained as below:-
 Mark and Spencer:- This brand is a major British multinational retailer in London. The
company deals in home products, clothing as well as food products. The company always
chose their marketing strategy in a proper manner with respect to implementing the phase
of digital marketing as well as in store strategies also. The company used different styles
of doing digital marketing like print media, social media campaigns and many more.
Their marketing team used various digital channels with the objective of moving to one
third of the sales online as well as enhancing the customer share also. In terms of their
digital marketing they use Google Inventory Advertising (Concha Huamán, Lupa Suica
and Pizán Ibarra, 2021). Through this it became easy for all customers to what is
available in their local showrooms. As per the current situation company announced a
new technology transformation program which enables their organization in becoming a
digital first business and at the same point of time enhancing better customer experience.
Through this campaign the company was using the most popular channel in order to
highlight Must-have-products right from the Must-have satin blouse to the Must-have