Digital Marketing Report

DIGITAL
MARKETING
REPORT

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Survey of current industry practices and tools............................................................................3
An experience of Simbound........................................................................................................7
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11
Books & Journals:......................................................................................................................11

INTRODUCTION
Digital marketing is the tool which is also known as online marketing that used for the
promotion of brands with the help of connection with potential customers. This can be possible
using internet (Hudson and Hudson, 2017). Digital marketing is the form of digital
communication in which organisation gets connected with customers directly through digital
tools and techniques. There are many digital tools and techniques available which is very
beneficial for organisation in order to connect and interact with customers with the using of
digital media. It includes many tools and techniques that our search engine optimisation, content
marketing, social media marketing, pay per click marketing, affiliate marketing, etc. It will be
discussing with the help of simbound simulation game which is effectively a solution of learners
without any risk. In simbound simulation game they are able to learn online marketing with the
help of simbound platform that include a game which is design for the purpose of digital
advertising and e marketing courses. This report includes the definition and explanation of
important tools and techniques for successful digital marketing (Singh and Kalia, 2021). It will
be also including some important digital marketing strategies with the use of tool and technique
in Simbound digital marketing simulation game. In today's business environment, digital
marketing becomes more important in order to promote the brand of organisation. Digital
marketing is one of the best marketing tool which becomes very popular in now-a-days. That's
why this report will be discussing the important tools and techniques of digital marketing with
the use of real life current examples. For that purpose, every individual should learn digital
marketing tactics which can be done effectively with the help of Simbound simulation game.
This game is very effective in order to learn the group of people about the tactics and tools of
digital marketing.
MAIN BODY
Survey of current industry practices and tools
Digital marketing is defined as advertising delivered with the help of using digital
channels which include websites, social media, search engine, email and mobile apps. With the
use of digital marketing method companies are able to sell their goods and services to the

customers (Khou and Suresh, 2018). They are not just selling the product but also make
relationship with customers in order to transform into permanent buyers. For example, it is found
from the think with Google that about 48% of consumers using digital technologies in order to
start the enquiries about products and services on search engines. This marketing insights show
that day by day digital marketing is becoming very important for big brands. But it is very
important for a marketer that should focus on Omni channel digital marketing strategy in which
they just not depend on digital marketing but also used their traditional methods for the purpose
of marketing. This will become very beneficial for marketer as it increases their capacity for
analysing the behaviour of customers. With the use of digital landscape, it will help in engaging
of customers which assist in retaining in company for long term period. There are many tools
and techniques that used by digital marketing which include email marketing, social media
marketing, content marketing, pay per click marketing, etc. This report will be focusing mainly
on social media marketing.
Social media marketing
Social media marketing is refers to a method of digital marketing in which organisation
directly interact with their potential customers with the use of social media apps and websites. It
is used by all size of organisation in order to interact with customers so that they can personally
know the tastes and preferences of customers (Vinerean, 2017). This method is powerful way in
order to reach the customers. It includes some important social media websites such as
Facebook, Twitter, Instagram, YouTube, Pinterest, etc. It is the method of internet marketing
which concerned with creation of impactful content for attracting customer’s attention on the
website of social media networks. The use of social media marketing becomes more popular as
compared to other tools and tactics of digital marketing. This is due to reliability of this method
as every size of organisation can use this method and they are able to interact with directly their
customers (Foroudi and et. al., 2017). This is very useful in case of collecting customer analytics.
This is very crucial in order to meet with branding and marketing goals of organisation which
can be clearly seen from the examples of organisations. Some important example of social media
marketing is Starbucks, Cadbury, Spotify, etc. These are very big example which shows the
importance of social media marketing. With the help of screenshot of Starbucks and Cadbury
campaigns on social media network, individuals are able to analyse the impact of using social