Use Of Digital Marketing In A Specific Communications Strategy

This presentation discusses the contribution of digital marketing approaches to communicate tactics for respective companies. It explores various tools such as SEO, PPC, content marketing, social media marketing, affiliate marketing, marketing automation, email marketing, and online PR. The presentation is for the BMP Digital Marketing assessment 2 at Regent College London.

BMP DIGITAL MARKETING
Assessment 2 - Presentation
Regent College London

Use Of Digital Marketing In A Specific Communications
Strategy

TABLE OF CONTENT
• INTRODUCTION
• TASK
• Digital marketing tools that contribute to communications strategy for various organizations
• SUMMARY
• REFERENCES

INTRODUCTION
• Digital marketing refers to set of key elements, activities, practices and approaches that provide several benefits to a company,
entrepreneur and business.
• Each activity, component and method contribute to increase productivity and profitability of organizations.
• The current assignment will explain contribution of digital marketing approaches to communicate tactic for respective companies.

DIGITAL MARKETING STRATEGIES
• Digital Marketing
• Digital Marketing Strategies:
 Search Engine Optimization (SEO)
 Pay Per Click (PPC)
 Content Marketing
 Social Media Marketing
 Affiliate Marketing
 Marketing Automation
 Email Marketing
 Online PR

SEARCH ENGINE OPTIMIZATION (SEO)
• Search engine optimization is one of the technique that helps the website to rank higher
on google.
• It is one of the significant strategy of digital marketing that helps in gaining competitive
advantages.
• There are several types of benefits which can be derived by specific organization
includes organic visibility, leading to incline the website traffic, etc.
• SEO technique as it allows to rank on top as compared to similar participants that
increases market reach.
• This becomes possible as it pays attention on making firm’s reach towards customer fast,
robust, user friendly and ranking on top to attract larger customers.

PAY PER CLICK (PPC)
• This is one of the advertising technique that allows frim to advertise by applying marketing
strategy which is concerned with pay a fee each time one of ads is clicked.
• Search engine advertising is one of the popular technique to execute the pay per click
advertising method (Wood, 2018).
• There are variety of benefits which can be achieved by firm through utilizing pay per click
which involves user friendly website, better conversion rate, build brand awareness, by pass
competition, etc.
• In order to be successful in industry it becomes essential to be effective through applying
trending marketing practice which contributes in getting success by reducing cost and
effectiveness.

CONTENT MARKETING
• There are several types of digital marketing strategy which helps the firm to attract, engage and
retain an audience by creating and sharing relevant articles, videos, podcasts, etc.
• In the current competitive environment, it is important for specified firm to have expertise,
promoting brand awareness among the targeted audience (Hilker, 2017).
• The main role played by content marketing strategy is to persuade a person into taking action by
proving relevant, engaging an
• It uses digital channels like business based platform, social media, etc. so that needs of customers
can be identify, forecast and satisfy (Du Plessis, 2017).

SOCIAL MEDIA MARKETING
• It is one of the most effective and useful source or approach of digital marketing, which enable marketer to generate the
awareness about a product or service worldwide.
• This method covers different types of concepts or tools, such as Facebook, Twitter, Instagram, YouTube, etc. through which
advertising is becoming easier for anyone, whether it is a big or small firm.

AFFILIATE MARKETING
• This term is defined as procedure by which marketer earns a commission for advertising another person's or brand products
worldwide, which is beneficial for both of them.
• It is also considered as performance based promotion in which a venture rewards few affiliates for each customer or shopper
brought by the affiliate own advertising attempts.

MARKETING AUTOMATION
• Along with above several methods, current one is also included in category of digital marketing tools that allow marketer to
communicate organizational tactics in term of new product or service marketing in cost effective manner.
• Marketing automation is one of those strategic procedures that effectively automate repetitive advertising tasks.

EMAIL MARKETING
• It defined as the most common and effective digital marketing tool that most of the people still in today's digital world are using
for purpose of sharing information and communicating with others.
• In the world of business, it is mostly utilized to promote venture, generate awareness among individuals about that and to
communicate a tactic that a firm like Zara, Tesco, etc. seek to share with their target customers.

ONLINE PR
• This activity is closely connected with enhancing outcomes from varied digital marketing communication tools in specific social
media, viral, SEO and partnership marketing.
• When marketer may use this source, they may obtain benefits of effectively promotion an organizational strategy, goal and
mission in the market, from national to international level.

SUMMARY
• From above analysis, it has been concluded that respective organizations has gained competitive advantages, increased
profitability and builds wide customer base by using varied digital marketing tools.
• They have achieved their strategic goals and objectives in effective and profitable manner, which contributed to grow ventures
rapidly.
• With the help of social media, automation, and other types of digital marketing methods, firms has generated unbeatable
awareness of their ventures, which is quite challenging for new firms to do so.

REFERENCES
• Du Plessis, C., 2017. The role of content marketing in social media content communities. South African Journal of Information
Management, 19(1), pp.1-7.
• Giomelakis, D. and Veglis, A.A., 2019. Search engine optimization. In Advanced methodologies and technologies in network
architecture, mobile computing, and data analytics (pp. 1789-1800). IGI Global.
• Hilker, C., 2017. Content marketing in der praxis. Springer Fachmedien Wiesbaden.
• Wood, B., 2018. Boosting pay-per-click performance by combining search and social audience data. Journal of Digital & Social
Media Marketing, 6(2), pp.149-159.