Importance and Applications of Digital Marketing Tools for Marks and Spencer

DIGITAL MARKETING

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Importance and applications of digital marketing tools:..............................................................3
AIDA models:..............................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................1

INTRODUCTION
The digital marketing is referred as the advertisements which is delivered through the
channels of digital such as social media, email, websites, search engines etc. digital marketing
tools are use for the business to advertise the products and brands. Marks and Spencer is the
retail industry in the UK. This report will discuss the importance and applications of digital
marketing tools as well as elaborate the marketing communication campaign with the examples.
This report will elaborate the AIDA model to plan 5 pieces of marketing communication.
MAIN BODY
Importance and applications of digital marketing tools:
Digital marketing tools are important for the various aspects for the products and services
of the M&S company.
 Brand awareness: the social media marketing is the important for the brand awareness
because those customers who don't know about the brands that helps in aware the
customers and attract the customers towards the brand of product with the help of pay per
click and another type of promotions (Bala and Verma, 2018).
 Building the customers base: it helps in build the customers base for product and brand
of the company to build a strong customer relationship. With the CRM tools like oracle
and Hub Spot which can manage easily. It helps in focus on the client retention, brand
reputation and growth of the business.
 Cost effective: digital marketing is the cost effective because the digital marketing tools
is provided some basic features which is free of cost that include the search engine
optimization tools, paid advertising tools, analytics and reporting tools, email marketing
tools, customer relation ship management tools.
 Brand image: digital marketing helps in built the brand image of the company. The
marketing campaign of the company is make strategies for the companies brand image
which helps in develop the growth of the business as well as effectiveness of the
company.
Types of digital marketing tools: