EMT309e - Hospitality and Tourism Management - Report

HOSPITALITY
AND
TOURISM
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
The development of MICE industry in Singapore.......................................................................3
The impacts of MICE industry on the destination.......................................................................4
The impact of MICE events on destination.................................................................................6
Recommendations to enhance the Destination’s appeal to the MICE market.............................6
Conclusion.......................................................................................................................................7
References........................................................................................................................................8
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INTRODUCTION
Over the past few years, the travel and tourism industry has emerged as one of the most
potential and growing industry of the world. The industry has supported in the development of
many economies by creating employment opportunities (Shipway & Fyall, 2013). MICE events
(meetings, incentives, conference, and exhibition) have contributed a lot to the overall
development of the tourism industry.
The present research describes the development of MICE industry in Singapore and its
significance to the destination’s tourism industry. The co-relation of the destination, travel
suppliers and tourism promoters in making Mega Events a success or failure is also mentioned in
this study.
MAIN BODY
The development of MICE industry in Singapore
In the present scenario, Singapore has emerged as one of the most favorite destination for
conducting different events and trade shows. The demand of new and attractive destinations such
as Singapore has grown well to carry out business meetings, events, corporate conferences, and
exhibitions. It can be stated that one of the world’s meeting is being hosted by Asian countries
and Singapore is a major contributor in the same. Nowadays, Singapore is considered as an
appealing destination for hosting various business events, and there are different reasons behind
the demand. For example, the destination offers useful and excellent air connectivity to other
destinations of the world.
Apart from this, availability of vibrant ecosystems for businesses, diverse leisure
activities, and productive economic sectors are some factors which have supported in increasing
the demand for events such as meetings, incentives, conference and exhibition in the destination.
Singapore is also considered as the base of several multinational corporations, and it is termed as
one of the best destination for doing business (Ashrafi, Seow, Lee, & Lee, 2013). The network of
trade and communication present in the destination are highly efficient and helps in attracting
more and more event organizers. Till now, the destination has carried out several important
events such as the 9th International Conference on Intelligent Sensors, the International
Conference on Interactive Digital Storytelling and the Special Education Network in Asia. It can
be expressed that The Singapore Tourism Board has played a crucial role in increasing the
demand for MICE events.
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