logo

Event and Conference Management PDF

   

Added on  2020-10-22

11 Pages3836 Words463 Views
EVENT ANDCONFERENCEMANAGEMENT
Event and Conference Management PDF_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3LO 1 ................................................................................................................................................3P1. Identifications of different categories and dimensions of events .........................................3P2. Determining the features and current trends influencing the event sectors..........................4LO 2 ................................................................................................................................................5P3. Designing the event layout for correctly setting up conference room for fulfilling the briefcustomer requirements................................................................................................................5P4. Examining the additional services available within a conference environment andsignificance of providing them for providing added value to customers. .................................6LO 3.................................................................................................................................................7P5. Exploring the different management roles within even industry ......................................7P6. Reviewing the management skills and personal attributes required for working within theevent industry .............................................................................................................................8LO 4 ................................................................................................................................................9P7. Exploring the specific measures required to provide secure and safe event venue .............9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
Event and Conference Management PDF_2
INTRODUCTIONEvent management can be defined as the application of project management in order tocreate and organise large scale events such as conferences, weddings and other formal parties. Itis considered to be as crucial activity in order to make any event successful. Evert managementis the documents which consists of detail about the way different activities will be executed foraccomplishing desired objectives. An proper management of events is also very much essentialin order to provide client with high level of satisfaction. It is the activity which demands lots ofhard work as well as efforts but at the same time, event management business has wide scope. The report will focus on identification of different categories of events. Study willemphasize on analysing the way Marriott hotel can design even layout in order to meet therequirement of customers.LO 1 P1. Identifications of different categories and dimensions of events The even industry can be categorising into several key segments such as corporate events,cultural events, competitions, sports events, personal as well as social events, festivalcelebrations. The events can be categorized on the basis of size as well as type these are:Classification of events on the basis of size are:Mega events: It is basically those events which are organised at large scale. Theinternational market is generally targeted. The example of mega events are Olympic games.These types of events have significant importance as it leads to the increase in tourism thatfurther have positive effect on the economic growth of nation. Maha kumbh Mela in India isconsidered to be as other mega event (Salam, 2018). Regional events: The main purpose of designing as well as organising such type of eventis to increase the appeal of specific tourism destination. In addition to this, intention oforganising regional events is to assist tourist destination in achieving market positioning in bothinternational and domestic market. Example of such type of event is annual national charyBlossom festival which is organised in Washington. Major events: It is event which attracts local people. Major events assist government atspecific tourist destination in generating high revenue. For Instance, Chinese New Yearcelebrations.
Event and Conference Management PDF_3
Minor events: Such types of events are organised at very small scale. For example,award ceremonies, parties’ celebrations, social events etc.On the basis of types:Every type of meeting has some features which assist in determining the type of facilitythey will utilise. Sporting: Such types of events are organised in towns, cities or countries. Sportingevents are organised in order to attract international sports' person. For instance, Olympic is thesports events which is organised at large scale.Entertainment, arts and culture: Such types of events have high potential to attract largenumber of people. Entertainment comprise addition facilities ta event like dance, backgroundmusic, presentation of artefacts to grab attention of visitors. Commercial marketing and promotional events: Organisations as well as managementof such types of events require budget. Majority of the commercial marketing and promotionalevents are organised in order to launch new product in the market. Festivals: All religious festivals come under this category. It is the type of event whichprovide specific tourist destination a chance to demonstrate its products. For example. Pongal inTamil Nadu.Family: These types of events includes wedding, engagement ceremony, Funerals andbirthday celebrations. In context of such types of events, it is required by manager in Marriotthotel to keep themselves with the changes in social trends (Pal, 2018). For example, in tis focusof event managing person is on implying to ritual and traditional beliefs of particular culture inorder to protect individual beliefs and cultural values. Fundraising: Such type of events is organised by domestic committees. Purpose of suchtypes of events is to raise funds. For example, charity campaigns which are organised for specificpurpose like helping people living under poverty line, provide living amenities to people sufferedfrom natural disaster. In context of Marriott hotel, an organisation is popular for hosting the family as well asmarketing and promotional events. In addition to this, business entity also provides space as wellas services related to formal meetings such as seminars, conferences etc. as well as informalfunctions such as wedding, birthday celebrations etc.
Event and Conference Management PDF_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Managing Conference and Events
|14
|4998
|210

Managing Conference and Events
|9
|3935
|87

Managing Conference and Events Assignment - Kuoni Destination Management company
|17
|5132
|453

Managing Conference and Events
|18
|5838
|48

Managing Conference and Events
|16
|4502
|35

Managing Conferences and Events in the Hospitality Sector
|17
|6085
|65