Managing Conference and Events

MANAGING
CONFERENCE AND
EVENTS

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
P 1 Different categories and dimensions of events......................................................................1
M 1 Current event trends that can help an event to stay innovative............................................3
D 1 development of the events sector..........................................................................................3
P 2 Features and current trends influencing the events sector.....................................................3
LO 2.................................................................................................................................................4
P 3 Event layout to correctly set up a conference or event room to meet specific client brief
requirement..................................................................................................................................4
P 4 Additional services available within a conference or event environment and the
importance to provide them.........................................................................................................6
M 2 Evaluation of quality of the design and layout in meeting client expectations....................7
D 2 Justification of choices made for the design and layout to set up a conference or event
correctly.......................................................................................................................................7
LO 3.................................................................................................................................................7
P 5 Different management roles within the event industry and opportunities in this sector.......7
M3 – Impact of the management skills........................................................................................9
D3- To meet the stakeholder requirements ...............................................................................9
P 6 The management skills as well as personal attributes that are needed to work with the
events industry and also meet the needs and expectation of the stakeholder.............................9
LO 4...............................................................................................................................................11
P7 Specify and explain the appropriate measures required to provide as secure and safe event
venue, a safe environment for guests and a safe working environment for events staff,
providing specific examples......................................................................................................11
M4 – Safety and Security provision in terms of the special events -........................................12
D4 – Recommendation such as provide safety and security to the event staff members.........12
CONCLUSION..............................................................................................................................13

REFERENCES..............................................................................................................................14

INTRODUCTION
Event planning can be defined as a process of managing events or projects such as fairs,
sports events, meetings, conferences etc. There are various kinds of events that requires event
planning in order to occur or to be organized (Chu, Anguelovski and Carmin, 2016). There are
various kinds of events of different scales and requirement of each type of event is completely
different. In order to implement a well-planned event, it is required to ensure that all the
functions or requirements of the event are pre-planned and managed in an appropriate manner so
that a successful event can be organized. This assignment will focus on conference event
organized in Hilton Hotel and all other related departments will be focused. Hilton is a global
brand that provides hotel and resort services. This assignment will lay emphasis on different
categories and dimensions of events within event sector, features and current trends influencing
the events sector, considerations for conference and event room set-ups, additional services
available within a conference, management skills required to work within the event industry and
measures required to manage a secure and safe events environment for staff and guests.
LO 1
P 1 Different categories and dimensions of events
There are various types of events:
 Mega events: Mega events are the largest events that majorly target international markets.
Dimension of these events is so large that they can affect a whole country. Such type of
events gets so much media coverage that they are impossible to be ignored. World cups,
Olympic games are one of the most famous examples of mega events. These events are
organized either yearly or once in few years and offer various kinds of planned activities in
order to attract people from all over the world (Andriotis, Stylidis, and Weidenfeld, 2018).
These are one of the most famous and known events and it is quite unusual for an event to
occur for the first time and is considered as mega event. This type of event cannot occur
within hospitality industry.
 Major events: major events are those events that are organized to attract large number of
visitors, large number of participants in order to generate significant tourism experience
(Smith, 2017). These events are also capable of attracting adequate volume of media
coverage and a good amount of extraordinary economic benefits. For example: Opera
festival, commonwealth games etc. International level corporate events is one of the main
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