Impact of Events Industry on Regional Development in Australia

Running head: EVENT MANAGEMENT
EVENT MANAGEMENT
Name of the Student
Name of the University
Author Note

1EVENT MANAGEMENT
There can be no proper or formal definition of events. Events can be considered as the
organized public activities which are held in a venue or an open area. In other way, events are an
organized activity of the people engaged in certain purpose. In addition, the events are referred to
as the public assembly for celebrating certain purpose such as education, business, cultural
practice, entertainment or the reunion. In a region, several types of events are held accordingly to
the purpose and background and different events are comprising of different types of activities.
Mega events are referred to the national and international events which must consist
minimum 500 participants from the global background (Ferdinand and Kitchin 2012). Some of
the examples of mega events are Mother’s Day Celebration and Herald Sun Tour which has been
holding in Australia for years. Hallmark events are nationally or internationally recognized
events and participants as well as the audience come from different places outside the region.
England versus Australia Netball Match, Melbourne Cup Carnival are some of the famous
hallmark events that are held in Australia. This kind of events is also considered as the Sports
events are people comes from within and outside the region. Sports events are mainly arranged
for the sports activities or competition whereas the hallmark events are arranged for various
purposes.
Cultural events are another type of events that are concerned with the cultural activities
of the people or society as the whole. Cultural events are held for entertaining people and
generally happen on a regular basis such as Australia Day. On the other hand, the community
events are the representation of the community activities of the people in a certain region.
Community events are the diverse social and community practice of the people. Besides,
Business events are a complete different type of events that are extremely formal and are

2EVENT MANAGEMENT
organized by event management companies. Rotary Conference is one of the finest example of
the business events.
The significance of the interaction between the event industry and event tourism is
immense and based on the involvement and attraction of the people to the certain region. As the
chosen region is Australia, the development of the region signifies the linkage between the event
industry with the tourism. It is noteworthy that the events have a commercial aspect attached to
it, which indicates the regional development as the whole along with the incorporation of all the
aspects related to the same. Therefore, the immense and deep impact of the events industry needs
to be assessed both directly and indirectly.
Considering the fact of significance of the events industry on host region it is defined that
the same influences on the people living in the same. The initial impact cam be evaluated from
the economic, cultural and environmental development of the region. This development is the
result of the consistent and unstoppable attraction of the people towards the various events of the
respective region. Precisely, social, structure, cultural acceptance, economic development and
environmental modification of the host region are the major and salient forces that works as the
influential factors for the events industry (Gibson and Connell 2012).
However, the above mentioned factors are in other way influential on the events industry
in terms of attracting people to the specific region. For example, the acceptancy of various
cultures by the people of the host region is capable of attracting new people from within and
outside the region, which increases the popularity of the events. On the other hand, the popularity
and attraction of the events will enrich and enhance the social structure and cultural acceptancy
of the people in the host region (Raj, Walters and Rashid 2012).