Impact of Events Industry on Regional Development in Australia

This essay discusses the impact of events industry on regional development in Australia. It covers different types of events, their significance, and their influence on economic, cultural, social, and environmental development. The essay also highlights the importance of events tourism in the region.

Running head: EVENT MANAGEMENT
EVENT MANAGEMENT
Name of the Student
Name of the University
Author Note

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There can be no proper or formal definition of events. Events can be considered as the
organized public activities which are held in a venue or an open area. In other way, events are an
organized activity of the people engaged in certain purpose. In addition, the events are referred to
as the public assembly for celebrating certain purpose such as education, business, cultural
practice, entertainment or the reunion. In a region, several types of events are held accordingly to
the purpose and background and different events are comprising of different types of activities.
Mega events are referred to the national and international events which must consist
minimum 500 participants from the global background (Ferdinand and Kitchin 2012). Some of
the examples of mega events are Mother’s Day Celebration and Herald Sun Tour which has been
holding in Australia for years. Hallmark events are nationally or internationally recognized
events and participants as well as the audience come from different places outside the region.
England versus Australia Netball Match, Melbourne Cup Carnival are some of the famous
hallmark events that are held in Australia. This kind of events is also considered as the Sports
events are people comes from within and outside the region. Sports events are mainly arranged
for the sports activities or competition whereas the hallmark events are arranged for various
purposes.
Cultural events are another type of events that are concerned with the cultural activities
of the people or society as the whole. Cultural events are held for entertaining people and
generally happen on a regular basis such as Australia Day. On the other hand, the community
events are the representation of the community activities of the people in a certain region.
Community events are the diverse social and community practice of the people. Besides,
Business events are a complete different type of events that are extremely formal and are

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organized by event management companies. Rotary Conference is one of the finest example of
the business events.
The significance of the interaction between the event industry and event tourism is
immense and based on the involvement and attraction of the people to the certain region. As the
chosen region is Australia, the development of the region signifies the linkage between the event
industry with the tourism. It is noteworthy that the events have a commercial aspect attached to
it, which indicates the regional development as the whole along with the incorporation of all the
aspects related to the same. Therefore, the immense and deep impact of the events industry needs
to be assessed both directly and indirectly.
Considering the fact of significance of the events industry on host region it is defined that
the same influences on the people living in the same. The initial impact cam be evaluated from
the economic, cultural and environmental development of the region. This development is the
result of the consistent and unstoppable attraction of the people towards the various events of the
respective region. Precisely, social, structure, cultural acceptance, economic development and
environmental modification of the host region are the major and salient forces that works as the
influential factors for the events industry (Gibson and Connell 2012).
However, the above mentioned factors are in other way influential on the events industry
in terms of attracting people to the specific region. For example, the acceptancy of various
cultures by the people of the host region is capable of attracting new people from within and
outside the region, which increases the popularity of the events. On the other hand, the popularity
and attraction of the events will enrich and enhance the social structure and cultural acceptancy
of the people in the host region (Raj, Walters and Rashid 2012).

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Much stress has been put upon the economic development of the region in which the
events are held. As mentioned earlier in the essay, various events of a specific location primarily
impact on the tourism of the same. In order to highlight the economic development of the host
location, the development and the increase of the sustainability, jobs and incomes must me
mentioned at the highest priority. The overall regional development is majorly contributed by the
economic development of the same due to the continuous attraction of the various events
(Diedering and Kwiatkowski 2015). For example, the happenings of the diverse kind of events
in a region, the tourism industry is influenced and accordingly the number of job opportunities
are increased. Exemplifying the Melbourne Cup Carnival has provided opportunities to 943
companies to employ 20,000 staffs. On the other hand, the carnival has impacted on the
hospitality industry with $38.3 million in commercial accommodation spending whereas the total
economic benefit of the region is more than $425 million. Therefore, it is apparent that the events
industry provides opportunity for the numerous jobs in tourisms event management, hospitality,
transportation, retail stores and many others indirectly. On the other hand, the economic
development of the region enhances the sustainability of the events, which further refers to the
permanency of the incomes of people in that particular region (Jones 2014).
The cultural and social development of the region is also based on the popularity of the
events. The social development is considered as the inclusion and social cohesion which is
resulted by the attraction and participation of the people of diverse cultures to the events
(Popescu and Corbos 2012). This further enriches the cultural togetherness and acceptancy by
the society. For example, in the mega events like Olympics attracts numerous people from
different cultural backgrounds to the region holding the event and consequently enrich the
culture of the same. For example, the Sydney Olympic 2000 has impacted on the socio-cultural

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aspect of the region by creating new suburbs which is a clear indication of the cultural and social
enhancement. Again, the community events of various communities attract people from the
global context due to the uniqueness of the community culture and practice (Ferdinand and
Kitchin 2012). Therefore, the merger of the people of different culture enhances the cultural and
societal values of the host region. Accordingly, the mental and social health of the people is
developed which further refers to the enhancement of the inclusivity of them. Along with this,
the integration within the events industry and the tourism also is the reason for improvement of
the social behaviors of the people.
The environmental development due to the impact of the events industry of the region
cannot be ignored. The infrastructure, appreciation of the attraction and the revitalization are
the aspects which are addressed by the events industry in terms of the environmental
development. the mega events are responsible for revitalizing the infrastructures and
repositioning the tourists’ attraction into the same (Gibson and Connell 2012). the diverse and
unique activities of the different events appreciate the attraction of the outside people to the
region which further incorporate with the environmental development of the same.
Therefore, this can be concluded from the above discourse that events industry is one of
the major and vital aspect of a region in terms of development of the region as the whole. The
essay presents an overview of the possible events held in a region along with the significance of
them on the regional development. On the other hand, the essay sheds lights on the various
development of a region due to the severity of the impact on the people as well as on the society.
In addition, the necessity and significance of the events tourism is reflected by the essay for
under sting influential elements of the events on its host region.

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References:
Diedering, M. and Kwiatkowski, G., 2015. Economic impact of events and festivals on host
regions-methods in practice & potential sources of bias. Polish Journal of Sport and
Tourism, 22(4), p.247.
Ferdinand, N. and Kitchin, P., 2012. Events management: an international approach. Sage.
Gibson, C. and Connell, J., 2012. Music festivals and regional development in Australia. Ashgate
Publishing, Ltd..
Jones, M., 2014. Sustainable event management: A practical guide. Routledge.
Popescu, R.I. and Corbos, R.A., 2012. The role of festivals and cultural events in the strategic
development of cities. Recommendations for urban areas in Romania. Informatica
Economica, 16(4), p.19.
Raj, R., Walters, P. and Rashid, T., 2012. Events management: an integrated and practical
approach.