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External Marketing Environment Analysis of Sydney Harbour Bed and Breakfast

Undertake an analysis of the external marketing environment for a specific product or service of your choice, focusing on a local, small business. The report should demonstrate effective written communication, a strong understanding of external marketing environment analysis, and critical analysis and evaluation of the impact of environmental forces on the marketing organization and its strategies.

8 Pages1973 Words235 Views
   

Added on  2023-05-29

About This Document

This report analyzes the external marketing environment of Sydney Harbour Bed and Breakfast, a hotel in New South Wales, Australia. The report discusses competition, political, social, legal, economic, and technological influences on the hotel. The report also provides a theoretical discussion based on Porter’s five forces to understand the competition and situation of the hotel in the hospitality industry in Australia.

External Marketing Environment Analysis of Sydney Harbour Bed and Breakfast

Undertake an analysis of the external marketing environment for a specific product or service of your choice, focusing on a local, small business. The report should demonstrate effective written communication, a strong understanding of external marketing environment analysis, and critical analysis and evaluation of the impact of environmental forces on the marketing organization and its strategies.

   Added on 2023-05-29

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1
External marketing environment analysis
A case study of Sydney Harbour Bed and Breakfast, New South Wales Australia
External Marketing Environment Analysis of Sydney Harbour Bed and Breakfast_1
2
Executive Summary
This report has focused on external environmental analysis by considering the case study of
Sydney Harbour Bed and Breakfast which is located in the cities of New South Wales and
Sydney in Australia. In an analysis of the external environment of the hotel competition,
political, social, legal, economic and technological influences have been mentioned.
Theoretical discussion based on Porter’s five forces has helped to understand the competition
and situation of the hotel in the hospitality industry in Australia.
External Marketing Environment Analysis of Sydney Harbour Bed and Breakfast_2
3
Table of Contents
Executive Summary...............................................................................................................................2
Introduction...........................................................................................................................................4
Case Background...............................................................................................................................4
Theoretical Framework......................................................................................................................4
External Market Analysis..................................................................................................................4
Summary of Opportunities and Threats.............................................................................................6
Conclusion.............................................................................................................................................6
References.............................................................................................................................................7
External Marketing Environment Analysis of Sydney Harbour Bed and Breakfast_3

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