Food and Beverage Operations Management- Assignment

Managing Food and
Beverage Operations

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Explore different types of businesses within the food and beverage
industry........................................................................................................................................3
TASK 2............................................................................................................................................6
P2 Rating systems for industry in nationally and internationally...............................................6
TASK 3............................................................................................................................................7
P3 Current and future trends that affect food and beverage businesses......................................7
TASK 4............................................................................................................................................8
P4 Professional food and beverage management skills..............................................................8
P5 Legal requirements and regulatory standards of maintenance of quality.............................8
TASK 5............................................................................................................................................9
P6 Compare and contrast different operational and marketing technology for a range of
different types of food and beverage businesses.........................................................................9
TASK 6..........................................................................................................................................10
P7 Factors that influence the consumer decision regarding food & beverage outlets.............10
P8 Strategies used by Food and beverage outlets to attract and build the loyal customers.....12
CONCLUSION..............................................................................................................................14
REFERENCES 15
INTRODUCTION
Food and Beverage service operations links with large number of activities like
purchasing raw material, keeping inventory and analysing outcomes. In this, they are involved in
service quality and deciding future policies. Operations are based on food and beverage products
which are responsible for buying and selling of raw food items (Bakalis, 2015). This report is
based on Hotel Marriott which is multinational diversified hospitality and provide facilities
related to lodging. The main purpose of this report is to look after on different types of
businesses and their rating in order to current and future trends. Apart from that, hotel skills are
identified which are regulating standard outlets. Here define consumer decisions which are based

on analysing strategies. Lastly, their having distinguishes in between technology which
influences outlets and build loyal customer.
TASK 1
P1 Explore different types of businesses within the food and beverage
industry
Sector Description Advantages Disadvantages Employer
Hotels Hotels are
commercial
establishments
which are based
on providing
accommodation
and other services
for guests. These
types of
organisations has
pleasant working
environment by
which employees
can get maximum
satisfaction.Hotel
s has unusual
working shifts
due to which
employees has to
suffer from
various issues
such as sleep
deprived.
Hilton hotel is
located in UK
whose chairman
Jonathan D. Gray
is operating its
business with
continental group.
They are
expanded across
100 countries.

Fast food It is basically a
quick service
restaurant which
is characterised
by sale with ready
to eat. Restaurant
is cooking bulk of
food in advance
and kept hot
while
serving.These
types of
organisation has
more casual
environment
which provides
comfort to
employeesThere
is low income in
this type of
organisation.
McDonald Fast
food company is
founded in 1955
by Ray Kroc with
fantastic offers.
Golf Club Golf club services
are based on
ensuring high
standard and
making
involvement of
guests for
meeting
socially.This type
of organisations
Muswell Hill golf
club company is
located in UK
which establishes
in mid 19 century
that is providing
food and
beverage.

has high salaries
has it deals with
high profiled
customersMain
disadvantage of
this area is that it
has crucial
competition.
Hospital Catering
Services
They are the
services of food
which are
supplied to
patients in
hospital. It is a
responsibility of
food handlers for
providing safe
food in hospitals.
Employees
working in this
company are paid
high amount of
wages.
Disadvantage of
this company is
that usually
hospitals work
24*7 due to
which their
employees has to
suffer from high
OCS group
company
headquarters are
located in
Crewley UK, who
are subsiding with
Absotherm
facilities
management
services Pvt. Ltd.

work load.
Theme Parks It is basically a
area where people
go for enjoying
activities in a
large area. This
type of
organisations has
an entertaining
and fun
environment due
to which
employees of
these
organisations are
enjoy a light and
fun workplace
environment.
These
organisations
operate usually in
outdoor premises
due to which it
can result
disadvantageous
for some
employees.
Shrek's
Adventures in UK
is established in
1997 which
ensures great
adventures in
London.
Restaurants This is a place
where people eat
meal and pay for
It is an essential
order when
meeting
They are leading
with higher level
which affected on
North bank
restaurant is
providing

it which is served
by waiter and
waitress.
requirements of
variety of food
product with
reasonable prices.
earning contract
in catering and
also ion hotels.
varieties of food
like Italian,
Chinese and
operators in
London.
Prison Catering
Services
This is one of the
toughest job in
food services.
The consultant is
making solutions
on services by
correcting
facilities.
It is reducing
burden of jails
and prisoners
when cooking
food for
themselves and
involved in
murder cases by
mixing poisons in
food.
Government is
spending less
amount on
prisoners by
leading with low
quality foods to
prisoners.
HM Prison
service caters are
located in south
London where
they provide
catering services
in jails to
prisoners by
operating business
in London.
Contract Catering It is hired by
business or
organisation for
providing
catering services
on regular basis.
It helps in
providing food
services to
customers
occasion
destination and
also in according
with their desire
destination. It is
affected by
earnings made in
hotels, restaurants
and other fast
food centres.
Eden Cateres
company is
providing food
and beverage
services in
London on
occasional events
with desired
destination of
customer.
Culture & It is living ways It is helpful for Some countries Aqua London

Heritage which is
developed by
community which
includes objects,
artistic
expressions and
values.
person in getting
traditional food
for his country
which is
belonging to his
other country.
are charging high
prices on
traditional food.
company is
provides food to
different countries
at different
restaurants like
Aqua Japanese,
Aqua Italian etc.
Food services It is basically a
catering industry
who is
responsible for
preparing meal
for restaurants,
schools, hospitals
etc.
They are
providing
convenient and
effective food for
family living in
streets or cities.
It is mostly going
with fast food
chain which
reduces
appropriate
services.
Sodexo company
is founded in 1966
whose CEO
Michel Landel is
providing services
in different
sectors.
TASK 2
P2 Rating systems for industry in nationally and internationally
Food and Beverage industry is leading with services nationally and internationally by
making different rating systems are defined below.
Scores on the door: It is official a food hygiene ratings which is widely spread in public
for scoring points by contestants. In hotel Marriott, it splits food safety which banish food borne
illness which is leading with provenance information and future guidelines (Brookes and
Mariussen, 2016). This rating is helpful in implementing food safety systems and achieving
good results.
AA Rosettes: It is basically rewarded by hotel and restaurants which guides in nationwide
area of standard. AA inspectors are usually count top and bottom line of food. This is an
appropriate style to judge quality of food. Marriott hotel is resulting with improvements in
standards by reaching award level.

Michelin Stars: This rating system is based on grade which is made on restaurants
quality of work. Their having single, second and third stars which is to signifies excellent
cooking consistently with high standards.
Hotel Stars: This system is uses currently by establishing rates of hotels. Marriott hotel is
determined by point system. They are basically of five types defined below.
 One star: It is usually dependent on brand name which moderately attracted by price. In
this hotel is reputed by consistently offering qualities.
 Two stars: In this, hotels and restaurants are affordable and make major attraction among
public. Here furnishing and facilities are provided by hotels are clean but in basic.
 Three stars: These hotels are offering wide accommodations with decorated lobbies and
moderate with high prices. They are basically medium size restaurants, those made offer
of breakfast services up to dinner.
 Four stars: These hotels are providing more than one choice, where dining is usually
available. They are well furnished and founded near that attracts customers. Their having
smart reception areas which are mostly large.
 Five stars: This property is define as high degree of personal service and larger setting.
They are offering high degree of services which elegantly intimate larger setting.
TASK 3
P3 Current and future trends that affect food and beverage businesses
Current and future trends is leading with strong growth in market which influences
strategies in food and beverage industry (Davis, 2018). Hotel Marriott is making strategies for
looking depth in growth, technology, profitability and risks. An industry business is clear in
defining food choices which is best for the future.
App based service: this service is provided on the basis of demand which is contracted by
delivery agency. It is properly owned with lower risks and depended upon number of orders.
This kind of services reaches at new heights and enjoy in global market by making strong
growth.
Authenticity: it is an advanced instrumentation which is helpful in determining purity of
food. Company is leading with food integrity by highlighting by testing. This is linked with
application resources and detecting technologies with ideal solutions.

Street food: It is affected by outlets of food and beverage which is prefer by small
restaurants. This is famous on food shops with awesome tastes that influence customers.
Company use to build trust and satisfaction of customer in regarding with quality food that make
growth in hotel as well as restaurants.
TASK 4
P4 Professional food and beverage management skills
Employees of food and beverage company should have necessary skills which makes
growth in an organisation are defined below:
 Employees should have management skills of forecast excellently to predict future
contingencies.
 Managing skills are defined by leading with greater communication and maintaining
relation with colleagues.
 Having quality comply health and safety regulations.
 Employee should able to identify need of customer and proactively respond in order with
their concern.
 They are expanding teams with different departments and appraise their skills and quality
standards.
 Company is preserving excellence of customer services provided in industry.
 Hotels and restaurants are based on regarding sales and productivity by reporting
informations.
 Upgraded food and beverages are making best practices and trends in company.
P5 Legal requirements and regulatory standards of maintenance of quality
This is based on confirming rule with such specification and policy. Hotel Marriott is
looking after on legal compliances which aspire efforts by ensuring goals of an organisation.
Food and beverage is based on awareness which is comply by laws and regulations.
World health organisation: It is inherited with specific tasks relating with safety.
Company main purpose in food and beverage sector is to provide safety to customers by
promoting highest safety level and annual general policy (Espiñeira, 2016). Due to this
regulation company is carrying routine operations which is implemented by strategies. WHO is

specifies in area of framework which is based on health system. It annually contributes in
assisting progress towards health.
Food safety and Quality: This regulation is based on principles and standards which are
related with legal framework. It is an expected right which is available on domestic markets with
expecting quality service. Company used to provide services with safety and committed with
enhancing quality along food chain. This regulation is useful for Marriott company by satisfying
customer's in order to provide adequate and safe quality of food.
Food Safety and standard act: this act is consolidated by laws which are based on
establishment of articles of food and beverage. It is refers to ensure manufacture, storage,
distribution, sales with wholesome food chains. They are establishes with a purpose of
maintaining quality service and standard of food and services.
Food and Agriculture Organization of the United Nations: this act is based on scale up
changes in order by drawing up competition. It is defeating hunger of customers for developing
countries. This act is regulated with a purpose of food security and malnutrition. They are based
on driving latest technology like food production, nutrition, sustainability, natural resources and
development of policy makers. They are transacting modernize and improving agriculture with
debate policy. Food and beverage is concern with best agriculture sector and equally negotiate
arguments and debate policy.
TASK 5
P6 Compare and contrast different operational and marketing technology for a range of different
types of food and beverage businesses
As a growth in technology it is concern with operational and marketing(Georgios, 2014).
They are based on advertisements in social media, emails and websites, whereas operational are
based on monitoring of equipment, ordering from suppliers and personnel records.
Operational Marketing
Meaning: It is based on detecting changes by
monitoring and controlling use of devises. This
is based on traditional applications as well as
growing significance.
Meaning: This is based on conducting
leverage and improving activities of marketing.
They are ensured about focus made on
processes for making efficient spending.
Monitoring Equipments: Equipments are Social media: this technology facilitates

monitored or measured by the use of
technology and intended by spot sampling,
data loggers etc. food equipments are
monitored by this technology.
networks and communities which are based on
internet technology. These technology is useful
in attracting attention through sites which
encourages customers towards product.
Ordering from suppliers: this is based on
placing orders in exciting time, which is
determine by store of raw materials and
finished product. Company is looking after of
technologies to offer products to customers.
Websites: Here company uses marketing
technology in a manner to provide services to
customers. They are useful in providing food
services by setting payments by directly in
account. Company is providing home delivery
services to customers.
personnel records: Here company employee
is preparing proper records on the basis of
technology. Hotel Marriott is looking after on
operational technology and oversees business
whenever required.
Emails: It is communication technology which
is used by every employee of company in
making connections throughout work. This
sector is based on linking with other members
of company.
TASK 6
P7 Factors that influence the consumer decision regarding food & beverage outlets
In this, consumer is able to make decisions in order to food and beverage. It is refers to
outlets that are considering wants, needs and desire of consumer(Hill, A. and Hill, T., 2017).
Choice of consumer is based on its tastes and preferences which comprises on the basis of
affordance and influenced by effective decisions regarding outlets.
Influencing factors Description Hive beach
cafe
Ledbury Marsham
Court Hotel
Picture of
establishment
In this, restaurant is
name according to their
accessibility.
7/10 9/10 5/10
Tariff Board/ Menus Their having complete 6/10 8/10 7/10

Does business in
leading with board
having complete menu
in making entrance.
entrancing of customer with
full menu.
Card Reader:
1. Is their having
card payment
facility?
2. Is they would
accept any
other sources of
payments via
mobile apps?
Yes, they make payments by
cards also.
No, they are not in
acceptable sources to make
payment via mobile apps.
9/10
7/10
6/10
8/10
8/10
9/10
EPOS system
1. Is company
having EPOS
system?
2. Is it actually
easy to use?
Yes, they are having use of
EPOS system.
Yes this as easy to use by
employees.
7/10
6/10
9/10
8/10
7/10
9/10
Product Display
1. Is products are
displayed in
managing
order?
2. Is it is looking
delicious to
opt?
Yes, food and beverage are
managed by order.
Yes it is looking delicious
and useful in opting.
9/10
5/10
7/10
9/10
8/10
8/10
Purchase Boosts
1. In this, all the Yes, here products are
7/10 8/10 9/10

amount of
product is
individually
priced?
2. What they are
doing for
encouraging
customers and
tempt to spend
more in
business?
priced individually
They are providing offers by
dealing with customers for
specific meals and spend
more in business.
8/10 9/10 7/10
P8 Strategies used by Food and beverage outlets to attract and build the loyal customers
Food and beverage outlets in considering types of strategies which is helpful in attracting
consumers and creating loyal customers(Mellentin and Heasman, 2014). This is determine by
earning of customers according to marketing conditions. It is based on identifying consumer
needs on the basis of strategies.
Strategies Description Hive beach cafe Ledbury Marsham Court
Hotel
Posters and
Advertisements
1. Is they are
using posters and
advertisements?
2. They are
having
promoting
products?
3. Is they are
Yes, they are
posting for
advertisement.
Yes, they are
leading with
promotion
yes they wants to
7/10
6/10
8/10
7/10
9/10
8/10

appealing and
wants to succeed?
succeed 9/10 5/10 7/10
Pricing
1. Is their
having
prices
represents
good
value for
money?
2. Is their
having
special
offers,
discounts
and
meals?
Yes prices are
presenting with
good value.
Yes their having
special offers
with high
discounts.
8/10
8/10
9/10
5/10
7/10
6/10
Repeat Business
1. What is the
business doing to
encourage
customers to
return?
2. Is there having
loyalty cards
available?
3. Do staff
encourage
customers to
return?
They are
providing special
meals and
discounts.
Yes there is
availability of
loyal cards.
Yes staff is
encouraging
customers.
7/10
5/10
4/10
9/10
8/10
6/10
8/10
9/10
5/10

4. Is there any
advertisements
promoting for
events or soon to
be launched
products?
Yes, their having
products to be
launched.
7/10 8/10 9/10
CONCLUSION
From the above mention report it is concluded that description is made regarding food
and beverage which is based on strategies and intelligence. This is helpful in making profit
margin s and reduces costs. This is helpful in trying to win customer attraction towards product.
Customers provide complete information about product loyalty and return in business. It is cost
effective when technological development improves food services. This is concluded that
amazing technology can build food service sector by delivering online. It is helpful for company
to link with customers in form of competition and returning business.

REFERENCES
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Davis, B. and et. al., 2018. Food and beverage management. Routledge.Dopson, L.R. and
Hayes, D.K., 2015. Food and beverage cost control. John Wiley & Sons.
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technologies: improving quality throughout the food chain. Woodhead Publishing.
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purchasing behavior and social media towards food sustainability. RIVISTA DI STUDI
SULLA SOSTENIBILITA'.
Hill, A. and Hill, T., 2017. Essential operations management. Macmillan International Higher
Education.
Mellentin, J. and Heasman, M., 2014. The functional foods revolution: healthy people, healthy
profits. Routledge.
O'sullivan, M., 2016. A Handbook for Sensory and Consumer-driven New Product Development:
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pp.321-330.
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Online
Northbank restaurant. 2018. [Online]. Available through:
<https://www.tripadvisor.in/Restaurant_Review-g186338-d1018109-Reviews-
Northbank_Restaurant_Bar-London_England.html>