Impact of Social Media on Cafe Performance

This report explores the impact of social media on the performance of cafes, including its influence on sales and profitability. It also examines the role of friends and family in promoting cafes and the impact of social media on customer satisfaction. The findings suggest that social media can have both positive and negative effects on cafes, and that strategies such as photo sharing and loyalty bonuses can help improve performance. The report concludes that social media can be a valuable tool for cafes to enhance their business.

Foundation Project

Table of Contents
INTRODUCTION.......................................................................................................................4
Research Findings.................................................................................................................10
Discussion.............................................................................................................................11
Conclusion.............................................................................................................................12
Appendix ..............................................................................................................................13
REFERENCES..........................................................................................................................15

INTRODUCTION
The report will have consideration of impact of the social networking sites on the performance
of cafe in increasing the sales performance along with increasing level of profits in business.
The consumer has significant level of impact of social networking sites in belonging of there
business association especially as per food and beverage decision-making in significant level.
There is positive response as cafe is being recommended by family and friends. There are
more of negative comments which are placed on social sites are creating negative perception
in regards probability and make image of business. For a business it is importance to a get
more of new customer along with have proper level of retention of older one.

Data interpretation
Theme 1 Social media have impacts in decision-making
particular Frequency
yes 10
No 5
total 15
yes No
0
1
2
3
4
5
6
7
8
9
10
Frequency
Data interpretation.
From the above data it can be interpretation that most of the consumer have significant level of
impact of social networking sites in belongingness of there business association especially as
per food and beverage decision-making in signifiant level. In the above data, maximum level f
consumer have agreed that they took the support of social media to have quick enhancement
of customer reviews regarding the restaurant or cafe. The other hand in relation of literature
review, it has been agreed that social media is quite responsible for business in order to have
easy raise in sales of product along with influencing the profitability to company in
appropriate manner. In respect to data, few consumers should have belief in attaining the
review regarding any restaurant over perpetration of anyone else. They believe to have their
own personal perception to be experienced as per services of cafe.

Theme 2 Friends and family making cafe famous
particular Frequency
Friends and family 8
Social media 4
Random instance 3
total 15
Friends and family Social media Random instance
0
1
2
3
4
5
6
7
8
Frequency
Data interpretation.
From the above data it can be interpreted that friends and families are the major sources of
Cafe Nero to be got the familiarity over customer. The company is tended to have level of in
activeness on social networking sites. This is considerer to be positive response for company
as cafe is being recommended by there family and friends. The business should have taken the
advantage of this opportunity and provide better customer services are increase the sales with
regard to have developmental of cafe. On the other hand the social median and random
instance do have more impacts on business development.

Theme 3 Social media is somewhere impacting the business of cafe.
particular Frequency
Agree 8
Neutral 1
Disagree 6
total 15
Agree Neutral Disagree
0
1
2
3
4
5
6
7
8
Frequency
Data interpretation.
From the above data, it can be interpreted that the business in been impacted with social
networking sites. As maximum number of consumer have agreeableness have the review or
feedback of customer who previously visited the cafe is prominent making signifiant impacts
in decision-making. There are generally existence of the negative comments which are placed
on sites are creating negative perception in regards probability and make image of business.
On the other some have the disappointments regarding the views of the impacts of social
networking in developmental of business in more significant way.

Theme 4 photo sharing will be perfect idea.
particular Frequency
By taking appropriates feedback 5
Micro blogging 4
Photo sharing on social media 6
total 15
By taking appropriates feedback
Micro blogging
Photo sharing on social media
0
1
2
3
4
5
6
Frequency
Data interpretation.
From the above data it can be interpreted that the photo sharing of social media with have
customer will be make the business to have better level of flourishing towards making
business more level of developed. Many customers have reviewed that posting happy
customer in cafe will make their decision more tuning towards positive impacts regarding the
cafe meet up. The customer also makes the additional information that cafes should take
appropriate feedbacks so that they can easily make major changes in negativism commensal to
developed business.

Theme 5 Loyalty bonuses which fantastic ideas to have increase in customer satisfaction.
particular Frequency
Promotional strategies 5
Loyalty bonus 6
New trend up gradation 4
total 15
Promotional strategies
Loyalty bonus
New trend up gradation
0
1
2
3
4
5
6
Frequency
Data interpretation.
From the above data it can be interpreted that the significant level of development of effective
promotional strategies will make cages more advantage in gaining customer from all around.
The cafe should make also development of loyalty bonus to customer who will add up more
credits point to customer by making more increase in product sales. On the other hand the
social networking sites will helps the on to identifying significant level of trends which will
make business more flourish.

Research Findings
From the above data interpretation, it can be clearly that the social media is having
major level of impasto over business in order to have development in more to have
improvement in more significant way. There are effective the realization of social media
reviews which is impacting the decision-making of consumer over food and beverage
industry.
So the social in more ways to have effective level of conveniencing power in decision-
making of cafe Nero. In relevance of literature review, it has been agreed that social media is
quite responsible for business in order to have easy raise in sales of product along with
influencing the profitability to company in appropriate manner. So the company it should have
the usages of signifiant social media tools which have clear level of allowances in sales to
have the proper level of increase in communication.
On the other hand, it has been contradicted in literature review as per data analysis that
the social media is not helpful in making signifiant attraction to new customer and making
important decision masking of consumer.
The finding as er data analysis is that the family ad friends are a more way to cafe in
attaining new customer as compare to social media. But with relevance of literature review,
the social media is impacting the with its negative reviews in mind of new customer rather
than having their own personal experience in developing the idea of decision-making
regarding the cafe Nero.
The company have also the chance of negative mouth publicity which can have direct
impacts of sale performance of business in more negative manner. So the company should
have the development of various promotional strategies along with loyalty bonus to customer
to make them a more happy one.
In above data analysis it would have the clear resemblance with literature review
regrading the impact of social media with regard to increase the level of sales performance for
company. For a business it is importance to a get more of new customer along with have
proper level of retention of older one.
The company can have the proper level of sharing of photos on social networking sites
with their happy customer will make the new customer to have the proper level of attaining the
new experience in daily of their wish list.

For the above finding it can be stated customer making additional information that cafes
should take appropriate feedbacks so that they can easily make major changes in negativism
commensal to developed business. There is also addition with regard to have development of
the micro blogging which is considered as important aspects to have creation of brand
awareness which will be considered as more level of relevancy in promoting the target
audience with large level of consistency. This blogging is considered to be more of
inexpensive one to have enhancement of small business due to having major level of craftiness
in the respective sites and making greater level of in bounding effect and development.
Discussion
From the above data interpretation and finding of reports as per the synopsis of the report it
has bee clearly agreed that the social networking sites have the clear level of impacts in
increasing the performance of business in more significant level. More level of acceptance of
social media which have clear level of increments in sales and flowing of customers in more
signification level.
The cafe Nero can have proper utilization of the Facebook and Instagram as the tools of social
media which is being used by restaurant in more way to have photo sharing with happy
customer or to develop the clear understanding with negative impacts that is taking place
among consumer through more of word of mouths.
The another more important reason that the social media is considered to be efficient in more
of accounting social media in having establishment of proper communication with customer in
effective way.
The company will e able to have building strong relationship at personal level and touch with
connection with your customer in effective way. There ill be more level of critical evaluation
of the services along with regard to products which is being provided by company in effective
to increase the websites by sharing significant level of contents.
The business can have the effective preying of the customer taking snapshots of the respective
foods and express the feedback over social networking will make the cafe to have the
significant level of changes in sales performance and brand awareness in significant way. The
company should have sharing of photos on social networking sites along with happy customer
which make attractiveness of new customer to have the proper level of attaining the new
experience in daily of their wish list.

Conclusion
From the above research it could be analysis that the social networking sites have the positive
as well as negative impact towards the development of business in more significant way. The
cafe will be abler to have critical evaluation of the business in more prominent way to have
identification of do and don't of business. The photo sharing and micro blogging on social
media will makes customers b to have better level of flourishing towards making business
more level of developed. As from the above research aspects it has been clear level of
understanding the socialist networking sties have been considered to be supportive in
increasing sales performance and profit sharing of company in effective way.

Appendix
Questionnaire
1. Do you think social media have impacts in decision-making with regard to food and
beverages ?
 yes
 No
2. How are you aware of cafe Nero?
 Friends and family
 Social media
 Random instance
3.Do you think social media helps the company to have increase in its profitability?
 Agree
 Neutral
 Disagree
4. What are the different way through which cafe could change the company perspectives?
 By taking appropriates feedback
 Micro blogging
 Photo sharing on socail media
5. What are the different ways through with cafe can increase customer loyalty?
 Promotional strategies
 Loyalty bonus
 New trend up gradation

REFERENCES
Books and journals
Kim, W.G., Li, J.J. and Brymer, R.A., 2016. The impact of social media reviews on restaurant
performance: The moderating role of excellence certificate. International Journal of
Hospitality Management, 55, pp.41-51.
Grizane, T. and Jurgelane, I., 2017. Social media impact on business evaluation. Procedia
Computer Science, 104, pp.190-196.
Li, X., 2018. Impact of average rating on social media endorsement: The moderating role of
rating dispersion and discount threshold. Information Systems Research, 29(3), pp.739-
754.
Sashi, C.M., Brynildsen, G. and Bilgihan, A., 2019. Social media, customer engagement and
advocacy: An empirical investigation using Twitter data for quick service restaurants.
International Journal of Contemporary Hospitality Management, 31(3), pp.1247-1272.
Bouwman, H., de Reuver, M. and Nikou, S., 2017. The impact of Digitalization on business
models: how IT artefacts, social media, and big data force firms to innovate their
business model.
Salleh, N.H., Patah, M.O.R.A., Samsudin, A. and Piah, Z.H.M., 2017. Restaurant
advertisement through social media: Examining followers’ responses.
Hanaysha, J.R., 2017. Impact of social media marketing, price promotion, and corporate social
responsibility on customer satisfaction. Jindal Journal of Business Research, 6(2)
pp.132-145.