Business Plan for Garrets Popcorn Shop in Durban, South Africa

Running head: BUSINESS PLAN
Garrets Popcorn Shop
Name of the Student:
Name of the University:
Author’s Note:

1BUSINESS PLAN
Table of Contents
1.0 Business Summary.....................................................................................................................3
1.1 Objectives..........................................................................................................................3
1.2 Mission..................................................................................................................................4
1.2 Keys to Success.................................................................................................................4
2.0 Company Summary...................................................................................................................4
2.1 Company Ownership.............................................................................................................5
2.2 Start-up Summary..................................................................................................................5
2.3 Company Location and Facilities..........................................................................................7
3.0 Services......................................................................................................................................7
3.1 Service Description................................................................................................................7
3.2 Competitive Comparison.......................................................................................................8
3.3 Fulfilment............................................................................................................................10
3.4 Technology..........................................................................................................................10
3.5 Future Services....................................................................................................................11
4.0 Market Analysis Summary......................................................................................................12
4.1 Market Segmentation...........................................................................................................13
4.2 Target Market Segment.......................................................................................................14
4.3 Service Business Analysis...................................................................................................15
4.3.1 Business Participants........................................................................................................15

2BUSINESS PLAN
4.3.2 Distributing the product....................................................................................................16
4.3.3 Competition and Buying Patterns.....................................................................................17
5.0 Strategy and Implementation Summary..................................................................................17
5.1 Marketing Strategy..............................................................................................................18
5.2 Competitive Edge................................................................................................................19
5.3 Sales Strategy.......................................................................................................................19
6.0 Management Summary............................................................................................................20
6.1 Personnel Forecast...............................................................................................................21
7.0 Financials.................................................................................................................................22
7.1 Important Assumptions........................................................................................................24
7.2 Financial Indicators.............................................................................................................24
7.3 Breakeven Analysis.............................................................................................................25
7.4 Projected Profit and Loss Statement....................................................................................27
7.5 Projected Cash Flows..........................................................................................................28
7.6 Projected Balance Sheet......................................................................................................29
Reference.......................................................................................................................................30
Appendix........................................................................................................................................34

3BUSINESS PLAN
1.0 Business Summary
The aim of the assignment is to conduct a business plan for the expansion of the Garrett
Popcorn Shop in terms of the operations and the business services of the company. The main
services offered by the business will be depicted in terms of offering the finest quality of
gourmet popcorn. The services offered by Garrett Popcorn situated in Durban, South Africa will
be aimed mostly at passengers in the King Shaka International Airport.
The business plan will be prepared for the current expansion of the products and services
of the company. The main strategy of the business is to offer the best quality of food products to
the customers and ensure that the customers has a variety of choices in popcorns.
1.1 Objectives
The objective of the company for the initials year would be:
 Offering the finest quality of gourmet popcorn.
 Wide Range of products in the context of popcorn as well as being able to offer the South
African customer popcorn flavors that are homegrown and are also tailor made in line
with South African cuisine. Culture such as Milk tart, Biltong and Boerewors flavored
popcorn in the future, still in keeping with the traditional flavors that Garrets has become
synonymous with.
 Great popcorn at competitive prices as well as being able to provide the customer with an
Authentic Chicago experience for those that may never afford to travel to Chicago.
 Great food at great and competitive prices.

4BUSINESS PLAN
1.2 Mission
The growing demand for the fast food and the wide variety of food products served by
the company will help the company in the expansion of the various products and services of the
company. The mission of the company is to expand the various operations of the business.
Expansion of the various stores and services of the company in all over the South Africa will be
the key growth strategy of the company.
1.2 Keys to Success
The keys to success for the company will be significantly dependent on the various
business and macro-economic factors of the company. The creation of better and efficient
technologies in the overall operations of the company will be the key factors for the success
of the company. Providing better and quality food at the various stores of the company will
be the key reason for the success of the company.
2.0 Company Summary
Garrett Popcorn will be located at the King Shaka Airport, Durban, South Africa where
the company will be expanding the services of the business and exploring various avenues such
as expanding into South African Movie Theatre such as Nu Metro. The operations of the
company will be carried from the above registered address of Durban, South Africa where the
various operational work of the company will be carried for the company. The company will also
be having a registered website so that customers can get a varied details and information about
the various activities of the company (McKeever 2016).

5BUSINESS PLAN
2.1 Company Ownership
Garrett Popcorn is owned by the Garrett Brands, the company is Chicago based and the
operations of the company and revenue of the company is earned from the various products and
services rendered by the company. Lance Chody, is the owner and CEO of the Garrett Brands.
(Afuah 2014). The owners and the management of the company who will be taking important
financial and business update for the company.
2.2 Start-up Summary
The operations and the products and services that will be rendered by the stores opened
by the company. The startup expenses and assets that would be required by the company were all
based on the operational expenses and the services, which the company will be providing. The
expenses that will be incurred will be completely based on the operational overview and the
variety of products and services. The key operational and direct expenses that will be incurred by
the company were well identified for the financial planning of the company.

6BUSINESS PLAN
Start-up Requirements
Start-up Expenses
Fixed Costs Particulars Amount
($)
Premises (RENT & RATES) $2,500
Salaries $4,000
Interest on loan 8% $2,500
Accountant Fees $200
Payroll Tax $250
Retainer contracts $1,450
Sales and Marketing $2,500
Postage & Telephone $100
Broacher’s $250
Logo Designs $300
Market survey $500
Preliminary expenses $500
Lease payments $1,000
Total Fixed Costs $16,050
Average Monthly Costs
Rent $208
Lease payments $83
Interest on loan 3% $208
Postage & Telephone $8
Repairs and Maintenance $21
Salaries / Wages $333
Total Average Monthly Costs $863
x Number of Months: 12
Total Monthly Costs $10,350
Total Startup Expenses $26,400

7BUSINESS PLAN
Start-up Assets
Owner Funding
Owners Fund $50,000
Total Owner Funding $50,000
Loans
Bank Loan $25,000
Other
Total Loans $25,000
Total Startup Funds $75,000
Assets
Equipment’s $30,000
Land and Building $45,000
Poppers and Utensils $22,500
Total Fixed Assets $97,500
Total Start-up
Assets $172,500
2.3 Company Location and Facilities
The operations and the registered address of the company will be in Durban, South
Africa. The site was selected based on the population and the business community in which the
operations of the company will be operated. Hustle and Bustle market place with better and
healthy working environment has been the key reason for the selection of the location.
3.0 Services
3.1 Service Description
The main services delivered by the business will be depicted in terms of offering the
finest quality of gourmet popcorn. The services offered by Garrett Popcorn situated in Durban,
South Africa will be aimed mostly at passengers in the King Shaka International Airport. In
addition to this, it will also focus on expand the business other parts of South Africa depending
on the success of the initial branch. The company will ensure using highly seasoned old-