SWOT Analysis of Unilever: Strengths, Weaknesses, Opportunities, and Threats

This report conducts a SWOT analysis of Unilever, highlighting its strengths, weaknesses, opportunities, and threats. It also discusses the role of marketing and HRM in the company.

Global business
environment

EXECUTIVE SUMMERY
This report has conduct SWOT analysis of the Unilever company. It has provided
strength , weakness, opportunities of the company. This report also has been concluded
key driver of the company such as Marketing and HRM.

Table of Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
SWOT analysis of Unilever........................................................................................................4
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................1

INTRODUCTION
Global business affect the organization who are working on the international
level. It is referred to the international instruction or uncontrollable local instruction that
influence how organization operates.
This report will conduct SWOT analysis of the Unilever company. It will provide
strength , weakness, opportunities of the company. This report will also conclude key
driver of the company such as Marketing and HRM.
MAIN BODY
SWOT analysis of Unilever
Strength
 Company is having advantage from higher unemployment rate, people are ready
to work in the company with low salaries (Gürel and Tat, 2017). Unilever
company is saving money to train their employees and take competitive
advantages.
 They are holding good potion in online market.
 Digital payment options are available on their stores.
 Unilever is one of the oldest multinational company and holding 7th position in
the Europe.
 They are having strong global market, and they have been established their
stores in more than 190 counties.
 Almost 154000 employees are working in this company which shows that they
are main source of counties to provide their people jobs.
 Unilever is implementing innovation in their stores which is attracting new
customers to buy products.
 Unilever is performing well on the basis of finance, and they are making good
profit from the last 8 years.
weakness
 Brexit affect the company because main source of the row was European
counties , they were taking quality row material from them but after the Brexit
they are taking row material from other countries which is costlier than before.

 They are having limited products in their stores which is weakness of this
company.
 Product they are promoting in the market are easily replaceable with the
substitute products.
 Unilever companies strength is their supply chain management and
manufacturing department (Niranjanamurthy and et.al., 2019). They are having
good relationship with their suppliers in this industry, so they can add some value
in the product.
 Economic scale is allowing this company to perform well with their full efficiency
and lower operating cost.
Opportunities
 Unilever is having good opportunities if they come with the new products in the
market.
 They can expand their market in the Asian counties because they are under
development.
 They should focus on millennial generation and their lifestyle and their needs.
 Some of their products are not healthy for people, so they avoid purchase those
products. If Unilever look for their quality then it can affect on their profitability.
Threat
 Fluctuation in the currency is the biggest threat of Unilever because it affect on
their profitability.
 Competition is increasing and there are some brands such as TESCO and M&S
overtake this company. There are new brands also gain competitive advantages
and try to over take this company.
 Unilever is multinational company and dealing in 190 counties. Change in the
government polices affecting their profitability (Noe and et.al., 2017). For
example- change in tax structures.
Role of marketing
Marketing plays important roles in the Unilever company. They help this
company to expand their business in the international level. Their team is expert in the
marketing, and they know how to analyse market and who are their target customers.

They are expert in digital marketing, and they have organized many digital marketing
campaign on social media platforms (Kotler and et.al., 2017). Which help this company
to make new customers and show their present in the global marketing.
It is impotent for the marketing team of the company to collect more data of the
customers to satisfy. They are responsible to collect data, so they can find demand of
the customers and how they can satisfy needs and demand of the customers. They also
help Human resource management of the company. If there are vacancies available in
the company then marketing team is responsible to promote advertisement and post in
the market. Marketing team of the Unilever company have to research for the market
and new trends, so company can be aware about them and take competitive
advantages in the market.
Human Resource management
HRM of the Unilever company is responsible to fulfil requirement of the
workforce in the company. They recruit and select the right candidates who can fit
according to job requirement. They use different methods for selections such as their
communication skills, through interview, writing skills and knowledge of the candidates.
After the selection of candidates they provide training to the employees, so they can
increase their efficiency and skills (Keegan, 2017). Human Resource management of
the Unilever also organize group activities in the companies workplace to increase flow
of communication. This help company to keep motivate their employees, and they can
make good relationship with each other. It also helps them to make good working
environment and in the group actives employees share their experience with each other
and complete their task in less time. They are also responsible to provide rights to the
employees and help them to get explain polices of the company to employees. HRM
have role in each department of the Unilever company. They provide required
employees in each department. They also mange their activities so company each of
the activities can run smoothly and without any problem. HR manager of the company
make salaries of their employees according to post. They have to calculate each and
every employees and if employees earn incentive then they add extra amount on their
salaries.

CONCLUSION
As per the report has analysed Unilever company. This report has been
covered SWOT analysis of the company. It has been explained Strength, weakness,
opportunities and threats of the Unilever company. In the end of this report has been
analysed role of marketing and HRM department of the company to show their
presence in the market.

REFERENCES
Books and Journals
Gürel, E. and Tat, M., 2017. SWOT analysis: A theoretical review. Journal of International
Social Research.10(51).
Niranjanamurthy, M. and et.al., 2019. Analysis of Blockchain technology: pros, cons and
SWOT. Cluster Computing.22(6). pp.14743-14757.
Kotler, P. and et.al., 2017. Marketing for hospitality and tourism.
Keegan, W.J., 2017. Global marketing management. Pearson India.
Noe, R.A. and et.al., 2017. Human resource management: Gaining a competitive advantage.
New York, NY: McGraw-Hill Education.

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